Masamichi Kogai

TALK FROM THE TOP

Mazda's CEO seeks to play product, pricing right in the U.S.

12:01 am U.S. ET | Dec. 7, 2015

Mazda CEO Masamichi Kogai is betting new product and a disciplined approach to incentives eventually will build brand value and lift sales. He explains in this Q&A with Automotive News....
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Mazda CEO prioritizes profit ahead of volume

12:01 am U.S. ET | Dec. 7, 2015

Mazda is on pace to lose market share in the U.S. for the second time in three years, as its sales lag the industry's. But CEO Masamichi Kogai is doubling down on his “right-price” strategy in pursuit of better margins, brand power and residual values, even if sales suffer....
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ROADSTER REVIVAL

Can 4th-gen MX-5 Miata renew interest in small sporty cars?

12:01 am U.S. ET | May 25, 2015

Mazda is betting a lighter, sportier, more fuel-efficient redesign will offset the next MX-5 Miata's weaker horsepower - and rekindle waning demand in the roadster segment....
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Mazda launches CX-3 small SUV, bets on diesel-only car for Japan

7:30 am U.S. ET | Feb. 27, 2015

The Mazda CX-3 compact crossover went on sale in Japan today with the carmaker offering a 1.5-liter diesel engine as the nameplate's only powerplant. That won't happen in the US, says chief engineer Michio Tomiyama: “In America, it will be only gasoline.”...
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