MAZDA'S KOGAI: New product, pricing drive the move upmarketMon, 05, Dec 2016
CEO Masamichi Kogai is piloting Mazda Motor Corp. through a massive transition more befitting automakers double its size. It starts with a diversification of drivetrains to meet more stringent emissions rules. A diesel engine finally arrives in the U.S. with the redesigned CX-5 crossover next year.
Mazda's 2-step plan to pull ahead of the packMon, 05, Dec 2016
Mazda Motor Corp. CEO Masamichi Kogai, fighting sliding sales and a tougher U.S. auto market, is banking on an ambitious next-generation product plan to lift the boutique Japanese brand above its mass-market competitors.
Mazda solves its diesel dilemmaMon, 21, Nov 2016
Six years and three delays after Mazda proclaimed its readiness to sell diesels in the United States, CEO Masamichi Kogai says his company has finally achieved a way to balance driving performance with clean emissions.
Diesels still coming to America, Mazda saysSat, 23, Jul 2016
Mazda CX-4 crossover to be a China-only vehicle, for nowMon, 14, Mar 2016
Mazda's CEO seeks to play product, pricing right in the U.S.Mon, 07, Dec 2015
Mazda CEO prioritizes profit ahead of volumeMon, 07, Dec 2015
Mazda is on pace to lose market share in the U.S. for the second time in three years, as its sales lag the industry's. But CEO Masamichi Kogai is doubling down on his “right-price” strategy in pursuit of better margins, brand power and residual values, even if sales suffer.
Can 4th-gen MX-5 Miata renew interest in small sporty cars?Mon, 25, May 2015
Mazda launches CX-3 small SUV, bets on diesel-only car for JapanFri, 27, Feb 2015
The Mazda CX-3 compact crossover went on sale in Japan today with the carmaker offering a 1.5-liter diesel engine as the nameplate's only powerplant. That won't happen in the US, says chief engineer Michio Tomiyama: “In America, it will be only gasoline.”
Mazda's next big challengeMon, 10, Nov 2014
Mazda chief: Profit trumps volume, market shareMon, 10, Nov 2014
In June, Masamichi Kogai marked his first anniversary as Mazda Motor Corp. CEO by reaching the company's 2016 operating-profit target two years ahead of schedule. But tougher competition is forcing him to scale back earlier, bullish sales goals. Kogai spoke with Asia Editor Hans Greimel.