MAZDA'S KOGAI: New product, pricing drive the move upmarketDec. 5, 2016
CEO Masamichi Kogai is piloting Mazda Motor Corp. through a massive transition more befitting automakers double its size. It starts with a diversification of drivetrains to meet more stringent emissions rules. A diesel engine finally arrives in the U.S. with the redesigned CX-5 crossover next year.
Mazda's 2-step plan to pull ahead of the packDec. 5, 2016
Mazda Motor Corp. CEO Masamichi Kogai, fighting sliding sales and a tougher U.S. auto market, is banking on an ambitious next-generation product plan to lift the boutique Japanese brand above its mass-market competitors.
Mazda solves its diesel dilemmaNov. 21, 2016
Six years and three delays after Mazda proclaimed its readiness to sell diesels in the United States, CEO Masamichi Kogai says his company has finally achieved a way to balance driving performance with clean emissions.
Diesels still coming to America, Mazda saysJuly 23, 2016
Mazda CX-4 crossover to be a China-only vehicle, for nowMarch 14, 2016
Mazda's CEO seeks to play product, pricing right in the U.S.Dec. 7, 2015
Mazda CEO prioritizes profit ahead of volumeDec. 7, 2015
Mazda is on pace to lose market share in the U.S. for the second time in three years, as its sales lag the industry's. But CEO Masamichi Kogai is doubling down on his “right-price” strategy in pursuit of better margins, brand power and residual values, even if sales suffer.
Can 4th-gen MX-5 Miata renew interest in small sporty cars?May 25, 2015
Mazda launches CX-3 small SUV, bets on diesel-only car for JapanFeb. 27, 2015
The Mazda CX-3 compact crossover went on sale in Japan today with the carmaker offering a 1.5-liter diesel engine as the nameplate's only powerplant. That won't happen in the US, says chief engineer Michio Tomiyama: “In America, it will be only gasoline.”