Alex Leikikh

MARKETING EXECUTIVE Q&A: ALEX LEIKIKH

Acura's new ad agency targets buyers from luxury rivals

12:01 am U.S. ET | May 13, 2013
Alex Leikikh, the son of Russian immigrants to Minnesota, had key posts at agencies Leo Burnett and Fallon -- working at Fallon on the BMW account -- before being named president of Mullen's headquarters office in Boston. This year, his team made an emotion-filled pitch to win the Acura business.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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