4-Series

BMW expands event marketing after success in '14

12:01 am U.S. ET | May 11, 2015

BMW is expanding its event marketing because 25 percent of last year's participants who drove a vehicle later bought one, says BMW's chief marketer....
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CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

'Fast and furious.' That's how Center for Automotive Research chairman emeritus David Cole describes an auto industry that may never see stability again.
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