4-Series

BMW expands event marketing after success in '14

12:01 am U.S. ET | May 11, 2015

BMW is expanding its event marketing because 25 percent of last year's participants who drove a vehicle later bought one, says BMW's chief marketer....
Read More »

Automotive News
Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
» Watch the Video
     
News by Brand