Encore

Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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2014 NEW YORK AUTO SHOW

Chevy enters small crossover segment with the Trax

7:00 pm U.S. ET | April 15, 2014
Chevrolet is adding the Trax to its lineup in the United States, making it the latest brand to enter the budding market for petite crossovers. The 2015 Trax was unveiled Tuesday, on the eve of the New York auto show....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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