Doug Murtha

BIG SOFA, LITTLE CAR?

When Scion's too tiny, Toyota pilot program allows a larger loaner

12:01 am U.S. ET | April 21, 2014
Scion is rolling out a pilot program that will allow vehicle owners to use other Toyota models as short-term loaners....
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2014 DETROIT AUTO SHOW

As it matures, Scion is rethinking its image

12:01 am U.S. ET | Jan. 20, 2014
Scion turns 10 years old this year, and even though the target customer is still Gen Y, the behavior of that demographic has changed dramatically....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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