Doug Murtha

Scion shifts ad model for iA, iM launch

12:01 am U.S. ET | April 19, 2015

In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion....
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NEAL E. BOUDETTE

BLOG: After two N.Y. unveilings, what's next for Scion?

9:50 am U.S. ET | April 1, 2015

Scion unveiled two new cars Tuesday night and almost immediately shifted the focus to what's coming next. The smart money is betting on a small crossover....
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Toyota to drop Scion iQ as smallest car fails to win U.S. buyers

1:57 pm U.S. ET | Jan. 16, 2015

Toyota plans to drop its smallest model, the Scion iQ, after the car’s size, price and fuel economy failed to attract US consumers....
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