Where Toyota, Lexus got their leadersMon, 08, Feb 2016
While Scion served Toyota as a test bed for marketing and retail innovations, it was also an effective proving ground for executives. A truckful of current Toyota suits cut their teeth at the young brand, and movement between Scion and Lexus was fluid.
Scion names Gilleland vice president; Murtha takes new post at ToyotaThu, 24, Sep 2015
Scion, amid an aggressive product rollout, said today Andrew Gilleland will return to the brand as its vice president. He replaces Doug Murtha, 49, who will head corporate strategy and planning for Toyota in North America.
Scion shifts ad model for iA, iM launchSun, 19, Apr 2015
In September, Toyota's Scion will launch the new iM hatchback and iA sedan with the most-expensive marketing campaign since the brand was launched in 2003. The effort reflects Toyota's admission that new products won't revive sales without a much more aggressive approach to promotion.