Doug Murtha

BIG SOFA, LITTLE CAR?

When Scion's too tiny, Toyota pilot program allows a larger loaner

12:01 am U.S. ET | April 21, 2014
Scion is rolling out a pilot program that will allow vehicle owners to use other Toyota models as short-term loaners....
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2014 DETROIT AUTO SHOW

As it matures, Scion is rethinking its image

12:01 am U.S. ET | Jan. 20, 2014
Scion turns 10 years old this year, and even though the target customer is still Gen Y, the behavior of that demographic has changed dramatically....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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