ELR

New Volt to get ELR's battery regeneration system

12:01 am U.S. ET | Dec. 20, 2014
The second-generation Chevrolet Volt will have the driver-controlled battery regeneration system used in the Cadillac ELR....
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GM offers dealers $5,000 for Cadillac ELR test drives

4:04 pm U.S. ET | May 12, 2014
General Motors is offering Cadillac dealers a $5,000 incentive to offer test drives of its ELR plug-in hybrid, which has gotten off to a slow start since its launch five months ago....
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The upside of poking fun

12:01 am U.S. ET | April 7, 2014
Since Ford's video hit the Web in late March, Pashon Murray, founder of composting company Detroit Dirt, said she has been inundated with phone calls and e-mails from media, talent agents casting commercials and businesses with consulting offers....
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Cadillac clears the air on 'Poolside'

12:01 am U.S. ET | March 2, 2014
Cadillac's "Poolside" ad for the ELR plug-in hybrid has provoked a lot of debate about American values since its airing during the Winter Olympics telecast. Is it a salute to American capitalism or a xenophobic ode to materialism?...
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Caddy pinpoints ELR prospects

12:01 am U.S. ET | Feb. 8, 2014
Cadillac will pump out plenty of commercials for its redesigned 2014 CTS sedan during the Winter Olympics this month....
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Cadillac aims for double-digit growth

4:58 pm U.S. ET | Jan. 26, 2014
Cadillac is planning for sales growth of at least 10 percent in the United States this year as it rolls out at least three new or redesigned vehicles, dealers were told at the make meeting....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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