Priority Auto Group

A winning combination: Service with a free manicure

12:01 am U.S. ET | July 6, 2015

In 2001, Priority Auto Group President Dennis Ellmer was looking to boost service orders on Wednesdays, the slowest day of the week at the first two stores he owned in Chesapeake, Va. It was Ellmer's wife, Jan, who thought outside the male-dominated box and suggested that if women could get their cars serviced and their nails done at the same time, it could be a big draw....
Read More »

Automotive News Cover
News by Brand