Thomas Sedran

Opel CEO Neumann wants less overlap with Chevrolet in Europe

Nov. 28, 2013 06:15 CET
Opel CEO Karl-Thomas Neumann says his automaker and sister brand Chevrolet need to do a better job differentiating from one another in Europe. Neumann's comments come just weeks after GM CEO Dan Akerson said he is frustrated by the “confusing” overlap between the automakers....
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GM execs differ on the overlap of Chevrolet and Opel in Europe

Sept. 18, 2013 06:01 CET
GM says it is hatching a plan on how to best position Chevrolet and Opel/Vauxhall in Europe, but disagreement on branding still exists between the marque's top managers....
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GM execs differ on overlap of Chevy-Opel

12:01 am U.S. ET | Sept. 16, 2013
General Motors executives say they're hatching a plan for how best to position the Chevrolet and Opel/Vauxhall brands in Europe; analysts say they overlap too much to coexist and grow together....
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2013 FRANKFURT AUTO SHOW

Chevrolet sees Korean drive upmarket as opportunity in Europe

Sept. 10, 2013 16:46 CET
Korean automakers are increasingly focused on chasing better-off customers in Europe, creating an opportunity for General Motors to push its own value brand Chevrolet, Thomas Sedran, president of Chevrolet Europe, said....
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