First Shift: Nissan factory-to-salesperson spiffsDec. 11
Paralympics bring home Toyota mobility messageDec. 9
Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled.
OLYMPIC OPPORTUNITYDec. 11
Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.
Toyota targets Olympics for autonomous attentionAug. 13
Toyota expands sponsorship deals for 2018 Winter OlympicsMarch 17
Toyota ramps up winter sports marketing with Burton Snowboards partnershipFeb. 28
First Shift: Another tragedy for TakataAug. 29, 2016
Auto advertising not making big impression during first week of Olympics, index saysAug. 18, 2016
Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S. consumer perception compared with all other brands during the first week of the games, YouGov BrandIndex reported Wednesday.
Ghosn bets on Brazil's recovery during Rio OlympicsAug. 8, 2016
Like so many things in Rio de Janeiro, Carlos Ghosn's turn in the Olympic Torch Relay on Friday didn't go as planned, but the Renault-Nissan CEO has his eye firmly on other goals as he bets on the future recovery of the country's battered economy.
First Shift: Triple cheat at Audi?Aug. 8, 2016
Auto brands show their mettle as Summer Olympics beginAug. 6, 2016
While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. It's among several automakers seeking to latch on to Olympic hype.