Contests boost benefits of just showing upMon, 23, May 2016
Victorville Motors, a Chrysler-Jeep-Dodge-Ram dealership in Southern California, created a car-giveaway contest to encourage perfect attendance among students at local high schools. It not only has motivated kids to stay in class and get an education but also has enriched the schools.
For Lamborghini dealer, Instagram clicksMon, 16, May 2016
Brett David, CEO of Prestige Imports Lamborghini in North Miami Beach, Fla., primarily uses social media such as Instagram to promote the muscular, aggressive-looking exotic cars he sells.
Attempted murder? How store struck backMon, 02, May 2016
When an online review falsely accused Huntington Beach Mazda's staff of attempted murder and elderly abuse, dealer John Patterson went into action to mitigate the damage.
Motorcycle, auto stores ride in tandemMon, 25, Apr 2016
By leveraging the market expertise and used sales operation of its Harley-Davidson dealership, Sheehy Auto Stores now has a more efficient way to handle motorcycle trade-ins.