Video marketing targets in-store customersMon, 27, Jun 2016
Zamora Automotive Group's Honda of Superstition Springs uses customized programming delivered to 24 screens throughout the dealership to get its marketing messages to customers in the store.
Sheehy puts its heart into sales promotionMon, 20, Jun 2016
A partnership between Sheehy Auto Stores and the American Heart Association has several goals, including charitable giving, educational outreach, and oh, selling 7,000 vehicles in 50 days from mid-May to early July.
How a dealer tackled inventory problemMon, 13, Jun 2016
Smart dealership managers are remembering the lessons they learned in the Great Recession. For them, stocking the right vehicles at the right time allows their stores to turn inventory quickly and profitably.
Making Spanish-speakers feel at homeMon, 06, Jun 2016
By hiring a largely bilingual staff and catering to Hispanic customers, a Houston dealership has doubled sales and become one of Ford's most profitable retailers.
Recruiting college grads to the dealershipMon, 30, May 2016
Ray Skillman Auto Group revamped its recruiting process to target college graduates with retail experience, part of its switch to a product-specialist model to replace traditional sales staffers.