Recruiting college grads to the dealershipMon, 30, May 2016
Ray Skillman Auto Group revamped its recruiting process to target college graduates with retail experience, part of its switch to a product-specialist model to replace traditional sales staffers.
Contests boost benefits of just showing upMon, 23, May 2016
Victorville Motors, a Chrysler-Jeep-Dodge-Ram dealership in Southern California, created a car-giveaway contest to encourage perfect attendance among students at local high schools. It not only has motivated kids to stay in class and get an education but also has enriched the schools.
For Lamborghini dealer, Instagram clicksMon, 16, May 2016
Brett David, CEO of Prestige Imports Lamborghini in North Miami Beach, Fla., primarily uses social media such as Instagram to promote the muscular, aggressive-looking exotic cars he sells.