Damon Shelly

Damon Shelly
Q&A: DAMON SHELLY, BMW NATIONAL DEALER FORUM

New products, revamped stores top BMW's agenda

2:00 pm U.S. ET | Jan. 26, 2014
BMW of North America is working on a facilities program for dealerships, says Damon Shelly, a California dealer and chairman of the BMW National Dealer Forum. Initially, dealerships that were built more than a decade ago will have to comply with new standards, he said. BMW also will consider tying more of its dealer margin to customer satisfaction targets....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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