ATS

ATS coupe is on the way, Cadillac tells its dealers

12:01 am U.S. ET | April 29, 2013
General Motors plans to introduce a coupe version of its Cadillac ATS compact next year, one in a spate of vehicle introductions for the luxury brand. Several dealers told Automotive News they were shown an ATS coupe at a national dealer meeting in Las Vegas this month.... Read More »

 

For Cadillac, early signs of another renaissance

12:01 am U.S. ET | April 6, 2013
At his Houston Cadillac store last weekend, Carl Sewell had an unusual experience: He helped a mother secure a baby seat into a car she was considering. Young-shopper sightings were once a rarity for Sewell. Behind the new ATS sedan, which is helping draw a new type of buyer, Cadillac posted a 49 percent rise in sales last month.... Read More »

 

GM aims to spend $38 million on Michigan plant where it plans to move Camaro output

5:11 pm U.S. ET | March 14, 2013
GM wants to invest more than $38 million in a Lansing, Mich., plant where it plans to move Chevrolet Camaro production.... Read More »

 

MARK RECHTIN

No sympathy prize for the ATS

2:46 pm U.S. ET | Feb. 6, 2013
The Cadillac ATS is a fine car. But North American Car of the Year? Not to me. Like many reviewers, I find things to cheer and jeer about the sedan. The suspension is crisp but jarring.... Read More »

 

MIKE COLIAS

Cadillac moves on up at Detroit show

11:30 am U.S. ET | Jan. 11, 2013
Cadillac wants buyers to see the brand in the same light as juggernaut German luxury automakers such as Mercedes-Benz and Audi. At the auto show here next week, they will.... Read More »

 

MIKE COLIAS

Cadillac to give ATS breathing room by trimming CTS output

1:38 pm U.S. ET | Nov. 21, 2012
We've heard a lot about how Cadillac's new ATS compact sedan was built to lure buyers away from the BMW 3 series and other German luxury juggernauts. That might yet happen. But, at least early on, the ATS is poaching buyers from its older and larger sibling in the Cadillac lineup: the CTS.... Read More »

 

GM Japan expects Cadillac ATS to boost sales

12:01 am U.S. ET | Nov. 19, 2012
General Motors says its sales in Japan are up 28 percent this year. It expects another increase in 2013 from the launch of the Cadillac ATS sport sedan.... Read More »

 

Cadillac, as it goes global, shifts more ad dollars to digital

12:10 pm U.S. ET | Oct. 25, 2012
As General Motors attempts to take the Cadillac brand global, its ad spending is going digital.... Read More »

 

Cadillac ATS turbo rated by EPA at 21 mpg city/31 highway

3:10 pm U.S. ET | Sept. 25, 2012
The 2013 Cadillac ATS sport sedan with an optional 272-hp, 2.0-liter turbocharged engine has received an EPA fuel economy rating of 21 mpg city/31 highway, General Motors said today.... Read More »

 

GM halts deliveries of certain 2012-13 vehicles to fix software glitch

5:27 pm U.S. ET | Sept. 7, 2012
GM has stopped the sale of several of its most popular 2013 vehicles because of a software glitch that affects their OnStar communication systems. A software problem prevents OnStar's crash notification system from sending an alert to the OnStar call center in accidents that do not trigger an airbag deployment, such as a rear-end collision. GM is working to fix the problem on 60,000 vehicles on dealer lots.... Read More »

 

Caddy's ATS could crowd CTS

12:01 am U.S. ET | Sept. 3, 2012
The arrival of the new Cadillac ATS sedan in showrooms this week is likely to put sales pressure on the brand's workhorse for the past decade: the CTS sedan. The two cars overlap in size and price.... Read More »

 

Lords of the Ring

12:01 am U.S. ET | Aug. 20, 2012
The average American car buyer probably has never heard of the fabled old racetrack in the dark and rainy German forest. But there are plenty of performance-oriented consumers. And that interest keeps automakers hopping to prove themselves at the racetrack.... Read More »

 

Healthy ATS residual to boost Cadillac leasing

12:01 am U.S. ET | Aug. 13, 2012
The Cadillac ATS compact sedan will arrive in showrooms this month with a strong projected resale value, which should help General Motors offer lease deals to rival those of German competitors. That would be in line with GM's broader effort to expand its lease business.... Read More »

 

Cadillac ATS targets BMW 3 series

12:01 am U.S. ET | July 30, 2012
To say the ambitions behind the 2013 Cadillac ATS are lofty would be an understatement. General Motors built the rear-wheel-drive vehicle's platform from scratch with the explicit goal of poaching customers from BMW and other heavyweights in the compact-luxury market.... Read More »

 

GM launches Job 1 of the Cadillac ATS

1:08 pm U.S. ET | July 26, 2012
The first 2013 Cadillac ATS compact sedan rolled off the line today at the Lansing Grand River assembly plant in Michigan. General Motors hopes the ATS -- which arrives in dealerships in August and is the brand's first compact sedan in three decades -- will compete favorably with the BMW 3-series.... Read More »

 

MIKE COLIAS

Get ready for the Cadillac ZTS?

4:24 pm U.S. ET | July 25, 2012
Cadillac rolls out its ATS compact sedan next month. A redesigned CTS is due by late next year. The new XTS large sedan bowed in June. Now, what if Cadillac one day decides to slot a long-awaited flagship sedan atop the XTS, as Automotive News reports in this week’s issue? I can’t help but wonder: What might that vehicle be named?... Read More »

 

Cadillac driving to disrupt BMW-Mercedes U.S. luxury grip

12:51 pm U.S. ET | July 23, 2012
General Motors took to a Georgia racetrack to show that its first compact Cadillac in a quarter-century drives as well as a BMW 3 Series. The trickier part will be getting it to sell as well.... Read More »

 

Cadillac ATS ads tout car's world-class capabilities

12:01 am U.S. ET | July 23, 2012
General Motors is going to great lengths -- including the mountains of Morocco and the southern tip of South America -- to pitch its new Cadillac ATS compact sedan.... Read More »

 

MIKE COLIAS

When is a good time to call out a rival? For Cadillac, it's now

12:01 am U.S. ET | July 21, 2012
There are two schools of thought on calling out a dominant rival in an advertisement. One theory: Doing so simply reinforces who's the top dog.... Read More »

 

Caddy takes on world with ATS ad rollout

12:01 am U.S. ET | July 18, 2012
GM is rolling out a documentary style ad campaign -- “Cadillac ATS vs. the World” -- featuring the luxury brand's new compact sport sedan twisting down switchback mountains in Morocco and cutting through the windswept plains of Patagonia.... Read More »