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Saad Chehab, who joined Kia Motors America in May 2017 as vice president of marketing communications, said the brand needed the fresh look for its summer sales campaign.
Kia is coming back to the Super Bowl for the ninth straight year, as the automaker establishes itself as one of the most loyal advertisers in the game.
After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate.
Audi CEO Stadler targeted by German prosecutors; Daimler 'defeat device' discovery; Ford's rail destination?; Porsche's 'lively young horse'; Kia pokes fun in ad campaign.
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