Saad Chehab

Next long shot for Sergio: Put Maserati on the map

12:01 am U.S. ET | Feb. 10, 2014
Add another long shot to Sergio Marchionne’s list of challenges: He wants to put Maserati on the shopping lists of wealthy consumers who favor Lexus and Mercedes. And he used a Super Bowl ad to strike....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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