Kia picks Saad Chehab to lead marketingApril 27
Kia -- on the cusp of launching its critical Stinger performance sedan -- has hired former Chrysler advertising whiz Saad Chehab as its new marketing chief. The move, effective May 8, brings to Kia the formidable marketing mind behind some of Fiat Chrysler's most acclaimed advertising efforts.
AutoNews Now: Kia's new marketing chief is imported from FCAApril 27
The year's most memorable marketing momentsDec. 28, 2015
Chehab: A Super Bowl MVP sidelinedOct. 12, 2015
Saad Chehab walked away this month from his post as Maserati's head of marketing for personal reasons. But in the six years he spent with Chrysler and Fiat Chrysler Automobiles, after a stint at Ford Motor Co., the 48-year-old Lebanon native, working under Olivier Francois, left an indelible mark on FCA's marketing
Maserati's global marketing chief Chehab resignsOct. 4, 2015
Saad Chehab -- Maserati's global chief marketing officer and the creative force behind several of Fiat Chrysler's celebrated Super Bowl ads -- has resigned. Chehab, 48, resigned Sunday afternoon for personal reasons, according to a source familiar with the move.