Jeff Dyke

Sonic's big changes to begin in N.C.

12:01 am U.S. ET | March 3, 2014
Sonic Automotive's iPad-enabled bid to reduce transaction time and transform customers' car-buying experiences kicks off in July in Charlotte.... Read More »

 

Sonic's goal: End CarMax dominance

12:01 am U.S. ET | Oct. 28, 2013
CarMax Inc. stands alone -- in size, scope and focus -- as a national used-vehicle dealership retailer. Now Sonic Automotive Inc. wants to share that space.... Read More »

 

Sonic will put name on stores

12:01 am U.S. ET | July 29, 2013
Sonic Automotive Inc. will brand its stores with the Sonic name beginning in 2014. The national branding initiative will accompany Sonic's rollout of a sales approach in which staffers will use iPads to handle vehicle transactions from start to finish, which is linked to Sonic's True Price strategy. The Sonic name will start going up on dealerships at the same time, said Jeff Dyke, executive vice president of operations.... Read More »

 

Sonic to use iPads for sales from start to finish

12:01 am U.S. ET | June 10, 2013
Sales reps at Sonic Automotive Inc. dealerships will begin using iPads next year to handle the vehicle sale from beginning to end.... Read More »

 

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