Jeff Dyke

Sonic to expand initiative piece by piece

12:01 am U.S. ET | March 30, 2015

Sonic Automotive Inc.'s rollout of its customer experience initiative to stores in the Charlotte, N.C., area came slower than expected, in part due to a malfunctioning website. But One Sonic-One Experience is now live at all five Sonic stores in that pilot market, and market share against local same-brand dealerships is rising at three of them....
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How to buy your next car in 31 minutes

12:01 am U.S. ET | Nov. 3, 2014

To see if Sonic Automotive's new approach to selling cars really works, Automotive News Staff Reporter Amy Wilson headed to the dealership group's trailblazing Town and Country Toyota store in Charlotte, N.C. Here's how she “bought” a car in 31 minutes....
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Industry fishbowl: Everybody's watching Sonic

12:01 am U.S. ET | Nov. 3, 2014

The industry is closely watching Sonic Automotive Inc. as it seeks to reinvent auto retailing....
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Sonic will spend big to promote Charlotte car-buying initiative

12:01 am U.S. ET | Nov. 3, 2014

Sonic Automotive Inc. is more than tripling its advertising outlays here in the fourth quarter as it introduces its customer experience initiative....
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