team detroitData companies help automakers reduce digital guessing games 9:29 am U.S. ET | Dec. 23, 2012 Automakers have fewer reasons to wonder whether online marketing blitzes are translating to sales. With an estimated 90 percent of people starting the car-buying process online, data companies are providing automakers and their advertising/marketing agencies with an arsenal of information to help them capture those consumers and better understand their behavior.... Read More »
BRADFORD WERNLE Ford's C-Max goes for laughs to dethrone Prius in 'Hybrid Games' 5:57 pm U.S. ET | Oct. 4, 2012  When Ford and its Team Detroit ad agency were creating a campaign for the new C-Max Hybrid, they had one clear target in their sights: the undisputed champion of the hybrid world, the Toyota Prius.... Read More »
JAMIE LaREAU LaNeve at Ford: A culture clash? Only when you talk pigskin 12:01 am U.S. ET | Aug. 27, 2012  Mark LaNeve and his new boss, Satish Korde, already have a big-league conflict. “I follow football,” says Korde, CEO of Team Detroit, Ford's advertising agency. But former GM ad boss Mark LaNeve played the game. He was a linebacker at the University of Virginia in the late 1970s.... Read More »
Former GM exec LaNeve to join Ford ad agency Team Detroit as COO 2:54 pm U.S. ET | July 31, 2012  Former GM U.S. sales and marketing boss Mark LaNeve will become COO of Team Detroit, Ford Motor's advertising agency, the agency said. LaNeve is expected to start within the next two weeks at Team Detroit headquarters in Dearborn, Mich. He will report to CEO Satish Korde at Team Detroit, a subsidiary of global media giant WPP based in the United Kingdom.... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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Don Davis Dealerships, Inc. -- Lake Jackson, Texas, United States - Service Manager
Performance Toyota -- Memphis, Tennessee, United States
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