BLOG: With sports cars, hit reset (often) for success

11:00 am U.S. ET | May 26, 2015

Sporty cars won't live past one generation if car companies don't keep them fresh with new models and features. Constant investment or a slow, agonizing death....
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Subaru embarks on STI push with NY performance concept

12:30 pm U.S. ET | April 1, 2015

Subaru took the wraps off its STI Performance Concept in a preview of the brand's expanding focus on tuner parts and performance editions. The concept, based loosely on the body of the Subaru BRZ sporty coupe, encapsulates both Subaru Tecnica International's parts and motorsports activities....
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After shaky start, a Subaru milestone

12:01 am U.S. ET | Jan. 5, 2015

It took 47 years, but last week Subaru of America reached a milestone in the United States: It achieved 500,000 sales for the first time in a calendar year....
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A strategy that works wonders

12:01 am U.S. ET | Jan. 5, 2015

Subaru has stuck to basic models with all-wheel drive (except the BRZ coupe) and the strategy has worked....
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Scion nixes convertible, turbocharged FR-S

10:45 am U.S. ET | Nov. 25, 2014

Toyota says there will be no convertible version of the Scion FR-S sports car and -- in a blow to power-seeking enthusiasts everywhere -- no turbocharged engine....
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Special Video Report
Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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