Escalating cost of NFL deal adds to company's burdensJuly 9
It was the day before the 2015 NFL draft in Chicago, and preparations were nearly complete for the announcement of a monster marketing deal: Hyundai's massive sponsorship of America's most popular sports league. Then a call came from South Korea.
Behind Hyundai's real-time Super Bowl ad productionFeb. 1
Influential marketers to speak in L.A.March 21, 2016
Hyundai's new CMO aims for a more dominant, loved brandSept. 20, 2015
Cars.com, LotLinx fill exec openingsAug. 11, 2015
Hyundai hires Subaru veteran Evans to fill top U.S. marketing postAug. 10, 2015
Dean Evans, who managed the feel-good advertising at Subaru from 2011 to 2014 and pushed the automaker to concentrate more strongly on digital marketing, has been hired by Hyundai as its U.S. marketing chief.