Dean Evans

Subaru ad to bring near-death back from holiday

10:51 am U.S. ET | Oct. 9, 2013
After focusing on reliability, relationships and "love," in its ads, Subaru of America is going back to the well with a creative theme broached a few years ago: a near-miss with death.... Read More »

 

Subaru aims for 500,000 U.S. sales by 2015

3:54 pm U.S. ET | Sept. 19, 2013
Subaru's U.S. sales will soar to 500,000 units by 2015, helped by new models, additional production capacity and rising industry volumes, the brand's top marketer says.... Read More »

 

Q&A: DEAN EVANS, CHIEF MARKETING OFFICER, SUBARU OF AMERICA

Subaru boosts digital marketing, but TV is still king

12:01 am U.S. ET | Sept. 16, 2013
Dean Evans has spent nearly half his life working in the auto business and more than half that time in digital marketing.... Read More »

 

Marketing makes a soft-sell pitch to adventurers

12:01 am U.S. ET | Sept. 2, 2013
Subaru of America is pleased that its buyers seem to march to the beat of a different drummer, and the brand is still focusing on adventurous, outdoorsy shoppers with its "Love" marketing campaign. And these days there are more of those kind of people around, said Dean Evans, senior vice president of marketing. "Experience-seekers are our target," he said. "This is the flag we march to."... Read More »

 

Subaru marketing chief joins N.Y. seminar panel

12:01 am U.S. ET | Aug. 19, 2013
Hot sales of the Forester, Outback and Impreza will likely push Subaru's U.S. sales to a record 400,000 units this year. Driving the message of one of the industry's hottest brands is Dean Evans, Subaru's chief marketing officer. Evans will be on a panel of speakers who will outline their visions at the second annual Automotive News New York marketing seminar Sept. 18 at the Marriott Marquis.... Read More »

 

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