Dean Evans


Hyundai's new CMO aims for a more dominant, loved brand

12:01 am U.S. ET | Sept. 20, 2015

Newly hired CMO Dean Evans says Hyundai should stand for more than just rational proof points....
Read More », LotLinx fill exec openings

3:03 pm U.S. ET | Aug. 11, 2015 and LotLinx, marketing vendors for auto dealers, have filled executive vacancies....
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Hyundai hires Subaru veteran Evans to fill top U.S. marketing post

11:30 am U.S. ET | Aug. 10, 2015

Dean Evans, who managed the feel-good advertising at Subaru from 2011 to 2014 and pushed the automaker to concentrate more strongly on digital marketing, has been hired by Hyundai as its U.S. marketing chief....
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VDPs prove to be MVPs for online vehicle sales

12:01 am U.S. ET | Nov. 10, 2014

By using advanced inventory software, Trent Waybright can predict when one of his used vehicles is about to sell based on how many people click into its vehicle detail page....
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Buick pokes fun at Buick in bid for new buyers

Buick pokes fun at Buick in bid for new buyers

Buick is for old folks. GM's near-luxury brand has been trying to shake that reputation for decades. Now, U.S.
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