Ludwig Willisch

TALK FROM THE TOP: LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

BMW counts on new models to keep luxury sales crown

12:01 am U.S. ET | May 20, 2013
Mercedes-Benz led the U.S. luxury-brand sales race through April of 2013, but BMW of North America CEO Ludwig Willisch expects BMW to repeat as No. 1 for the year. Willisch says help is on the way in the form of three models debuting this fall: the 3-series GT crossover, 4-series coupe and a redesigned X5 crossover.... Read More »

 

BMW counts on new models to keep U.S. luxury lead

May 20, 2013 06:01 CET
Mercedes-Benz led the U.S. premium-brand sales race through April of 2013, but BMW of North America CEO Ludwig Willisch expects BMW to repeat as No. 1 for the year. Willisch says help is on the way in the form of three models debuting later this year: the 3-series GT crossover, 4-series coupe and a redesigned X5 crossover.... Read More »

 

CARS & CONCEPTS

BMW plans to price i3 near 3 series

12:01 am U.S. ET | May 6, 2013
BMW's i3 electric car will be priced at about $40,000, or roughly the same as a well-equipped 3-series sedan, says Ludwig Willisch, CEO of BMW of North America.... Read More »

 

Germans A-OK in the USA

Feb. 6, 2013 06:01 CET
German automakers expect to partially offset Europe's sales slump with another year of double-digit volume gains in the hot U.S. market. “We expect to grow by about 10 percent this year,” Mercedes-Benz USA CEO Steve Cannon told Automotive News Europe... Read More »

 

AUTOMOTIVE NEWS WORLD CONGRESS

Panel: Tech tricks will cut driver distraction

12:01 am U.S. ET | Jan. 21, 2013
With the right technology, connected vehicles could reduce distracted driving, a panel of auto industry executives said at the Automotive News World Congress.... Read More »

 

Mercedes expands U.S. luxury sales lead over BMW

Oct. 3, 2012 06:01 CET
Sales of Mercedes-Benz cars rose 7 percent in the United States last month, helping the premium German marque to extend its nine-month lead over rival BMW brand to 5,221 deliveries.... Read More »

 

BMW bets awd 3-series sedan will help top Mercedes in U.S.

Sept. 17, 2012 06:19 CET
BMW is betting a new all-wheel drive variant of its 3-series sedan will it help catch a resurgent Mercedes that has outsold BMW all year long in the U.S. market.... Read More »

 

BMW bets awd 3-series sedan will help top Mercedes in U.S.

12:19 am U.S. ET | Sept. 17, 2012
BMW is betting a new all-wheel drive variant of its 3-series sedan will it help catch a resurgent Mercedes that has outsold BMW all year long in the U.S. market.... Read More »

 

FINAL ASSEMBLY

BMW executive: We didn't cheat; 'everyone does it'

12:01 am U.S. ET | Aug. 27, 2012
Brouhaha aside, BMW of North America CEO Ludwig Willisch wonders what was so terrible about giving dealers cash to buy demos so that fewer 2012s would be sitting around when the 2013s arrive.... Read More »

 

CARS & CONCEPTS

BMW: 'Good looks' will sell coupe-style sedans

12:01 am U.S. ET | June 4, 2012
Raw beauty is a big deal in the growing coupe-styled luxury sedan segment. And that's where BMW executives say they have the edge over German rivals with the 6-series Gran Coupe.... Read More »