Ludwig Willisch

LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

Willisch is eager for more crossovers from Spartanburg

12:01 am U.S. ET | May 18, 2015

BMW of North America CEO Ludwig Willisch is focused on the hot-selling crossover segment. There may be no market for the 2-series five- or seven-seat wagon/minivan in the U.S. But The X7, a full-size crossover coming in three years, is what the U.S. market needs, he said. In general, there's a shortage of crossovers - especially the compact X3 and midsize X5....
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Why BMW loves California

12:01 am U.S. ET | Dec. 8, 2014

BMW North America is headquartered in New Jersey, which means shorter flights to Munich for CEO Ludwig Willisch. But Willisch spends much time thinking about the West Coast....
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PEBBLE BEACH

BMW shows off limited M5, but holds on tight

12:01 am U.S. ET | Aug. 18, 2014

For all the BMW collectors who might want to add a 30th Anniversary Edition M5 to the portfolio, good luck....
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BMW hanging on to 30th anniversary M5

11:21 am U.S. ET | Aug. 15, 2014

For all the BMW collectors who might want to add a limited-edition 30th Anniversary M5 to the portfolio, good luck. Just one model remains unsold in the United States as of today, and BMW of North America CEO Ludwig Willisch says the automaker is in no hurry to let go of it....
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BMW North America names new CFO

3:40 pm U.S. ET | Aug. 11, 2014

BMW of North America appointed Stefan Walmrath CFO, effective Sept. 1, succeeding Stefan Sengewald, who will return to Germany to serve as a senior vice president for BMW Group....
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Special Video Report
Nissan's Munoz: 'You grow or you go'

Nissan's Munoz: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
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