Ludwig Willisch

2016 AUTOMOTIVE NEWS WORLD CONGRESS

BMW tailors its pitch to the young and wealthy

5:07 pm U.S. ET | Jan. 13, 2016

BMW of North America knows millennial customers are the future for the industry, but it wants the top 1 percent -- those with a household income of $150,000-plus, says the company's CEO....
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By BMW's math, X equals 40%

12:01 am U.S. ET | Jan. 2, 2016

BMW of North America expects 40 percent of its 2016 U.S. sales to be crossovers, up from 34 percent last year, said CEO Ludwig Willisch....
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BMW confident X1, 7 series will drive N.A. sales growth in 2016

4:51 pm U.S. ET | Nov. 18, 2015

BMW is confident its U.S. sales will continue expanding in 2016 even as the overall market reaches a phase of little or no growth, says Ludwig Willisch, CEO of BMW North America....
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LUDWIG WILLISCH, CEO, BMW OF NORTH AMERICA

Willisch is eager for more crossovers from Spartanburg

12:01 am U.S. ET | May 18, 2015

BMW of North America CEO Ludwig Willisch is focused on the hot-selling crossover segment. There may be no market for the 2-series five- or seven-seat wagon/minivan in the U.S. But The X7, a full-size crossover coming in three years, is what the U.S. market needs, he said. In general, there's a shortage of crossovers - especially the compact X3 and midsize X5....
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