Reid Bigland

FCA shuffle could cut squabbles, find successor

12:01 am U.S. ET | Oct. 12, 2015

A shuffling of top executives last week leaves Fiat Chrysler with one champion for cars in the U.S. and another for pickups, crossovers and SUVs -- instead of multiple brands fighting for attention and limited marketing resources....
Read More »

FCA puts the squeeze on dealer profits

12:01 am U.S. ET | April 20, 2015

Fiat Chrysler is squeezing U.S. dealerships’ profits by boosting vehicle invoice prices but not the corresponding sticker prices. The move is part of a larger effort by FCA US to increase profit margins, which trail those of Ford and General Motors....
Read More »

Alfa Romeo sedan, SUV coming to U.S. by 2017, Bigland says

1:31 pm U.S. ET | April 2, 2015

After the 4C Spider arrives stateside this summer, Alfa Romeo will begin to flesh out its U.S. lineup with a new sedan and SUV arriving by the first quarter of 2017....
Read More »

FCA's Bigland not giving up on stair-steps

12:01 am U.S. ET | Jan. 19, 2015

Fiat Chrysler's head of U.S. sales says controversial stair-step dealer incentives require a strong stomach but are the best way to align dealer and factory goals....
Read More »

Alfa Romeo 4C Spider coming to North America -- but just 400 a year

12:01 am U.S. ET | Jan. 12, 2015

There about as many words in this short story as there will be 2015 Alfa Romeo 4C Spiders available to dealers to sell in the United States each year....
Read More »

FCA's planned 90-day Windsor shutdown could squeeze dealer supplies of minivans

4:41 pm U.S. ET | Jan. 9, 2015

A planned three-month shutdown of Fiat Chrysler Automobile's Windsor, Ontario, assembly plant starting in mid-February could leave dealers scrambling to find minivans. But Reid Bigland, the automaker's head of US sales as well as the head of FCA Canada, said dealers will have sufficient inventory during the shutdown to prepare for the next-generation Chrysler Town & Country....
Read More »


Back in the U.S.A.

12:01 am U.S. ET | Jan. 5, 2015

The first two dozen Alfa Romeo 4Cs were sold in the United States in November, the first new Alfas sold on the continent since 1995....
Read More »

Automotive News Cover
Special Video Report
GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
» Watch the Video
News by Brand