Reid Bigland

FCA puts the squeeze on dealer profits

12:01 am U.S. ET | April 20, 2015

Fiat Chrysler is squeezing U.S. dealerships’ profits by boosting vehicle invoice prices but not the corresponding sticker prices. The move is part of a larger effort by FCA US to increase profit margins, which trail those of Ford and General Motors....
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Alfa Romeo sedan, SUV coming to U.S. by 2017, Bigland says

1:31 pm U.S. ET | April 2, 2015

After the 4C Spider arrives stateside this summer, Alfa Romeo will begin to flesh out its U.S. lineup with a new sedan and SUV arriving by the first quarter of 2017....
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FCA's Bigland not giving up on stair-steps

12:01 am U.S. ET | Jan. 19, 2015

Fiat Chrysler's head of U.S. sales says controversial stair-step dealer incentives require a strong stomach but are the best way to align dealer and factory goals....
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Alfa Romeo 4C Spider coming to North America -- but just 400 a year

12:01 am U.S. ET | Jan. 12, 2015

There about as many words in this short story as there will be 2015 Alfa Romeo 4C Spiders available to dealers to sell in the United States each year....
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FCA's planned 90-day Windsor shutdown could squeeze dealer supplies of minivans

4:41 pm U.S. ET | Jan. 9, 2015

A planned three-month shutdown of Fiat Chrysler Automobile's Windsor, Ontario, assembly plant starting in mid-February could leave dealers scrambling to find minivans. But Reid Bigland, the automaker's head of US sales as well as the head of FCA Canada, said dealers will have sufficient inventory during the shutdown to prepare for the next-generation Chrysler Town & Country....
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ALFA ROMEO

Back in the U.S.A.

12:01 am U.S. ET | Jan. 5, 2015

The first two dozen Alfa Romeo 4Cs were sold in the United States in November, the first new Alfas sold on the continent since 1995....
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Alfa Romeo midsize sedan will be unveiled next June

Nov. 20, 2014 10:04 CET

Alfa Romeo's new midsized sedan will be unveiled next June, according to sources. The sedan will be positioned in the market between the BMW 3 series and 5 series, sources said....
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Bigland joins congress lineup

12:01 am U.S. ET | Sept. 22, 2014

Reid Bigland, head of Chrysler Group's U.S. and Canadian sales and newly named executive in charge of Alfa Romeo's return to North America, will speak at the Automotive News World Congress on Jan. 14....
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New Ram chief's big job: Deliver on vans

12:01 am U.S. ET | Aug. 25, 2014

Robert Hegbloom, the new head of the Ram brand, will get a crash course in the van market next year....
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Chrysler names Bigland to lead Alfa Romeo brand in N.A.

9:24 am U.S. ET | Aug. 18, 2014

Chrysler Group, rolling out sales of the Alfa Romeo 4C sports car in the United States, has picked Reid Bigland to lead the Italian sports car brand's return to North America. Bigland, 47, one of the rising stars at Fiat Chrysler Automobiles, had been head of the company's fast-growing Ram brand. Robert Hegbloom, 50, director of Ram, will take over for Bigland, Chrysler said today in a statement....
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