Reid Bigland

FCA's Bigland not giving up on stair-steps

12:01 am U.S. ET | Jan. 19, 2015
Fiat Chrysler's head of U.S. sales says controversial stair-step dealer incentives require a strong stomach but are the best way to align dealer and factory goals....
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Alfa Romeo 4C Spider coming to North America -- but just 400 a year

12:01 am U.S. ET | Jan. 12, 2015
There about as many words in this short story as there will be 2015 Alfa Romeo 4C Spiders available to dealers to sell in the United States each year....
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FCA's planned 90-day Windsor shutdown could squeeze dealer supplies of minivans

4:41 pm U.S. ET | Jan. 9, 2015
A planned three-month shutdown of Fiat Chrysler Automobile's Windsor, Ontario, assembly plant starting in mid-February could leave dealers scrambling to find minivans. But Reid Bigland, the automaker's head of US sales as well as the head of FCA Canada, said dealers will have sufficient inventory during the shutdown to prepare for the next-generation Chrysler Town & Country....
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ALFA ROMEO

Back in the U.S.A.

12:01 am U.S. ET | Jan. 5, 2015
The first two dozen Alfa Romeo 4Cs were sold in the United States in November, the first new Alfas sold on the continent since 1995....
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Alfa Romeo midsize sedan will be unveiled next June

Nov. 20, 2014 10:04 CET
Alfa Romeo's new midsized sedan will be unveiled next June, according to sources. The sedan will be positioned in the market between the BMW 3 series and 5 series, sources said....
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Bigland joins congress lineup

12:01 am U.S. ET | Sept. 22, 2014
Reid Bigland, head of Chrysler Group's U.S. and Canadian sales and newly named executive in charge of Alfa Romeo's return to North America, will speak at the Automotive News World Congress on Jan. 14....
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New Ram chief's big job: Deliver on vans

12:01 am U.S. ET | Aug. 25, 2014
Robert Hegbloom, the new head of the Ram brand, will get a crash course in the van market next year....
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Chrysler names Bigland to lead Alfa Romeo brand in N.A.

9:24 am U.S. ET | Aug. 18, 2014
Chrysler Group, rolling out sales of the Alfa Romeo 4C sports car in the United States, has picked Reid Bigland to lead the Italian sports car brand's return to North America. Bigland, 47, one of the rising stars at Fiat Chrysler Automobiles, had been head of the company's fast-growing Ram brand. Robert Hegbloom, 50, director of Ram, will take over for Bigland, Chrysler said today in a statement....
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Chrysler seeks more diesels

12:01 am U.S. ET | July 7, 2014
Fiat Group executives are looking at ways to produce more light-duty diesel engines for Chrysler Group vehicles. So far, Chrysler's diesel experiment, which it launched last year, is working....
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Chrysler names 6 new board members, including Bigland, Manley

1:58 pm U.S. ET | June 13, 2014
Chrysler Group has appointed six new directors to its board, effective June 10, adding five more board seats, the company said today....
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Fiat Chrysler's latest plan: Realistic or unreal?

12:01 am U.S. ET | May 12, 2014
The new five-year plan laid out last week by Fiat Chrysler Automobiles left many analysts and investors wondering whether the executive team was hallucinating for the second time in five years....
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Marchionne's staying -- but who's on deck?

12:01 am U.S. ET | May 12, 2014
CEO Sergio Marchionne, 61, revealed last week that he would see his latest five-year plan through to its conclusion, dispelling any notion that he might leave before 2018. But the marathon presentation of Fiat Chrysler Automobiles' plan also served as an audition of sorts for an eventual successor....
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Tune in for Chrysler's 5-year plan

12:01 am U.S. ET | May 4, 2014
On Tuesday, May 6, a team of Automotive News editors and reporters will provide real-time coverage of Chrysler Group's and Fiat's five-year product and business plan....
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Chrysler will stay in Canada for now

12:01 am U.S. ET | March 10, 2014
Chrysler Group's decision last week to withdraw its request for almost $640 million (U.S. ) in government assistance from Canada and pay for renovations itself means minivan production will stay in Windsor, Ontario, for now....
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Detroit 3 shrug off rising output, stockpiles after January chill

12:34 am U.S. ET | Feb. 4, 2014
The drop in U.S. light-vehicle sales in January has left dealers with higher-than-normal piles of unsold vehicles just as factories are cranking up production. Automakers run the risk of resorting to discounts to move cars off lots to meet 2014 forecasts, which remained unchanged even after the January slump, analysts say....
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