How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
For Kia Niro launch, Messenger is the mediumSat, 07, Jan 2017
Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.
BMW to sit out Super Bowl for second straight yearMon, 09, Jan 2017
A polar bear on ice. What could go wrong?Mon, 09, Jan 2017
White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.