Digital Honda ads make it personalMon, 11, Apr 2016
In online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. So the TriHonda Dealers Association took a more targeted approach in a recent Tier 2 digital video blitz.
BMW UK speeds up test drive recruitments with Facebook toolTue, 12, Apr 2016
BMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. It did this with the help of Facebook's Lead Ads tool.
A way to track Facebook ad effectivenessMon, 04, Apr 2016
Social media agency SocialDealer wants to help dealerships answer one of the auto marketing industry's biggest questions: Is my Facebook campaign selling cars?
How 'data guru' refined sales-event strategyMon, 04, Apr 2016
Hoehn Motors doesn't just throw a sale when inventory gets bloated. Instead, its carefully planned, themed, thrice-yearly sales events cover all 12 of its brands to get the most bang from its marketing bucks.