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Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound....
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GM tries to overcome 'recall fatigue'

12:01 am U.S. ET | Nov. 1, 2014

GM launched a cutting-edge digital marketing tool using Facebook and other popular websites to get owners of decade-old cars to have their defective ignition switches replaced before something bad happens....
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Ferrari fans sue Facebook, carmaker for taking their pages

5:34 pm U.S. ET | Oct. 17, 2014

A Swiss father and his son who gained millions of Facebook followers through their Ferrari fan pages sued the social media company and the carmaker claiming they teamed up to illegally seize control of the websites....
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Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014

Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to get in front of shoppers. Ironically, automakers generally use Facebook heavily to build engagement with their brands....
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De Nysschen: 'Don't mess with me'

12:01 am U.S. ET | Oct. 6, 2014

Cadillac's new global chief used a long and, at times, cutting Facebook post to punch back at critics of his plans....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014

The body of evidence continues to grow that social media are ineffective for selling vehicles....
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Automotive News
Special Video Report
Nissan's Munoz: 'You Grow or You Go'

Nissan's Munoz: 'You Grow or You Go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of the Nissan and Infiniti brands from 8.4 percent last year to 10 percent by March of 2017.
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