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Ferrari, 21-year-old racer tussle for control of Facebook page

12:01 am U.S. ET | March 29, 2014
Sammy Wasem was 15 when he started a Ferrari fan page that would become one of the most popular car sites on Facebook. Six years later, he is in a legal battle with his favorite Italian sports-car maker in a case that may help define freedom of expression rights in social media.... Read More »

 

Ferrari fights 21-year-old racer for control of Facebook page

March 27, 2014 06:01 CET
Ferrari and amateur racecar driver Sammy Wasem are in a legal battle over a fan page Wasem started that has become one of Facebook's most popular car sites. The case may help define freedom of expression rights in social media.... Read More »

 

A mother's 'life mission': Seeking truth on GM's recall

5:52 pm U.S. ET | March 25, 2014
In the month since GM recalled the car that her daughter died in, Laura Christian has taken it upon herself to make sure others know what she now knows. She has started a Facebook page called “GM Recall Survivors" as a way to connect victims’ families and share news stories.... Read More »

 

Ford social strategy: Listen more, push less

12:01 am U.S. ET | Feb. 10, 2014
Automotive marketers and sales executives salivate at the idea of influencing the growing contingent of connected consumers on social networks, but Ford's Scott Monty says there's more to social media than hawking products.... Read More »

 

Game ads work OT on viewers' 'second screens'

12:01 am U.S. ET | Feb. 8, 2014
Right after Peyton Manning's first-quarter interception toss to Seattle Seahawks safety Kam Chancellor in Super Bowl XLVIII, American Honda tweeted out a condolence video of sorts.... Read More »

 

2014 AUTOMOTIVE NEWS WORLD CONGRESS

Facebook exec says network has untapped potential to influence car shoppers

3:56 pm U.S. ET | Jan. 15, 2014
There's an opening for automakers to boost brand consideration on Facebook within the sea of vacation photos and witty status updates.... Read More »

 

Studies: Auto industry-buyer communication uneven

12:01 am U.S. ET | Jan. 6, 2014
The auto industry is doing a good job fielding social media questions from customers and shoppers, but dealerships too often fail to reach out to vehicle buyers after the sale, according to separate findings in a pair of new studies.... Read More »

 

Facebook exec joins speakers

12:01 am U.S. ET | Dec. 9, 2013
Kass Dawson, who took over in April as Facebook's head of Automotive, Global Vertical Strategy, will speak at the Automotive News World Congress next month in Detroit.... Read More »

 

Reuss closes the book on Facebook

12:01 am U.S. ET | Nov. 11, 2013
Mark Reuss shut down his Facebook account last week after a tart reply to a Web site that wrote dismissively about General Motors' shrinking U.S. market share. But GM's top executive for North America hasn't sworn off social media altogether. He also engaged last week in a friendly (we think) exchange with Chrysler's Ralph Gilles on Twitter.... Read More »

 

Reuss defends GM on Facebook, then deactivates account

5:58 pm U.S. ET | Nov. 4, 2013
Mark Reuss, GM's top executive for North America, deactivated his Facebook account on Monday after he responded to a Web site that wrote dismissively about the company's shrinking U.S. auto market share.... Read More »

 

'A week didn't go by that I didn't think of quitting'

12:01 am U.S. ET | Oct. 21, 2013
Young Bert Boeckmann was disillusioned with the car business when he joined Galpin Ford in suburban Los Angeles as a salesman 60 years ago.... Read More »

 

Facebook's pitch to automakers: We have reach -- and the data to prove it

10:24 am U.S. ET | Oct. 14, 2013
Facebook revved up its charm offensive for the auto industry last month, holding its first "summits" in Detroit and Los Angeles for executives from Team Detroit, Carat, GM, Ford and Toyota.... Read More »

 

DOUGLAS A. BOLDUC

S class and i8 were Frankfurt Web winners

3:00 am U.S. ET | Sept. 16, 2013
The Mercedes-Benz S class and BMW's i8 plug-in hybrid were the big Web winners from this year's Frankfurt auto show, according to a study.... Read More »

 

Q&A: JIM FARLEY, EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING, FORD MOTOR CO.

In digital age, 'content factory' always churns

12:01 am U.S. ET | Sept. 16, 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln.... Read More »

 

Dealers: Ignore online critics at your peril

12:01 am U.S. ET | Sept. 16, 2013
In business, ignoring disgruntled customers is never good policy. In the age of social media, it's pure folly.... Read More »

 

Ditch the pitch to make a social media plan click

12:01 am U.S. ET | July 15, 2013
Auto retailers who bombard social media audiences with inventory photos and sales pitches are missing the chance to engage customers and build loyalty.... Read More »

 

Q&A

Expert: No one-size-fits-all model for dealer social media

12:01 am U.S. ET | July 15, 2013
Stacey Fowler, social media dealer coach of Ford Canada stores for Sonic Boom, a digital media agency in Toronto, shares her thoughts on the evolving social media sphere. Zender Ford in Spruce Grove, Alberta, is among the agency's clients.... Read More »

 

High-wire act

How can automakers satisfy tech-savvy customers and NHTSA?

12:01 am U.S. ET | July 15, 2013
Making car travel more entertaining and productive, but not perilously distracting, has the auto industry walking a tightrope.... Read More »

 

Nissan pulls Facebook ads amid concerns about offensive content

11:31 am U.S. ET | May 29, 2013
Nissan has pulled advertisements from Facebook because of offensive content on the social media site. Facebook has been facing pressure from feminist groups to ban pages that glorify violence against women, The New York Times reported Tuesday.... Read More »

 

JAMIE LaREAU

For happier customers, sales and F&I need to talk

12:01 am U.S. ET | May 22, 2013
Good communication between sales and finance staff cannot be overstated. That’s my takeaway from reading a recent chat on a Facebook page shared by finance managers.... Read More »

 

Dealer swaps shoe leather for Facebook

12:01 am U.S. ET | May 20, 2013
When Chris Morrison started out as a car salesman 30 years ago in the placid southern Mississippi city of McComb, he spent every Tuesday at local employers handing out business cards and shaking hands. Today he uses Facebook instead of shoe leather and business cards to help him sell cars and service.... Read More »

 

Chevy courts 'girls' on social media

12:01 am U.S. ET | May 6, 2013
Some Chevy local marketing associations are finding prospective customers with Facebook pages tailored to women in specific metro areas, melding marketing messages with local goings-on.... Read More »

 

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