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Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting....
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Tesla plans software update for Model S to address range anxiety

6:59 pm U.S. ET | March 15, 2015

Tesla will unveil a software update for the Model S on Thursday that is designed to quell fears that drivers will run out of power, CEO Elon Musk said Sunday....
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$716 million question: Does Twitter spur sales?

12:01 am U.S. ET | Nov. 3, 2014

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? Depends on whom you ask....
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Tesla stock bounces back 10% after Musk disputes WSJ on Twitter

4:05 pm U.S. ET | Oct. 28, 2014

Tesla CEO Elon Musk tweeted that sales of the electric Model S rose 65 percent in North America last month and reached a “record high” worldwide....
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Ford bites back at Apple hype: Your tech's old news

12:01 am U.S. ET | Sept. 15, 2014

During the Apple Watch two-hour webcast, Ford used its main Twitter account and the hashtag "#wegotthat2" to joke that its products already offered many of the new devices' most alluring features....
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Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014

Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
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Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014

Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014

The body of evidence continues to grow that social media are ineffective for selling vehicles....
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Automotive News
Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of Nissan and Infiniti from 8.4 percent to 10 percent by March of 2017.
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