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Tesla plans software update for Model S to address range anxiety

6:59 pm U.S. ET | March 15, 2015

Tesla will unveil a software update for the Model S on Thursday that is designed to quell fears that drivers will run out of power, CEO Elon Musk said Sunday....
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$716 million question: Does Twitter spur sales?

12:01 am U.S. ET | Nov. 3, 2014

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? Depends on whom you ask....
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Tesla stock bounces back 10% after Musk disputes WSJ on Twitter

4:05 pm U.S. ET | Oct. 28, 2014

Tesla CEO Elon Musk tweeted that sales of the electric Model S rose 65 percent in North America last month and reached a “record high” worldwide....
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Ford bites back at Apple hype: Your tech's old news

12:01 am U.S. ET | Sept. 15, 2014

During the Apple Watch two-hour webcast, Ford used its main Twitter account and the hashtag "#wegotthat2" to joke that its products already offered many of the new devices' most alluring features....
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Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014

Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
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Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014

Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014

The body of evidence continues to grow that social media are ineffective for selling vehicles....
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Seattle VW dealer mixes metrics and fun

Seattle VW dealer mixes metrics and fun

Matthew Welch may own Auburn Volkswagen, but the title he cherishes is “chief relationship officer.' Mon., April 13
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