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2016 AUTOMOTIVE NEWS WORLD CONGRESS

Auction head urges retailers to see themselves as a consumer's resource

6:30 pm U.S. ET | Jan. 13, 2016

Lead the retail transformation by staying focused on connecting people to the right car, the president of the nation's largest auto auction company says. That means retailers should see themselves as a resource for consumers....
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Fiat turns to fans to tell the story

12:01 am U.S. ET | Jan. 3, 2016

Nearly five years after returning to the U.S. market, Fiat is ready to speak to the public through the voices of its owners....
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Dealership ad agencies find creative ways into NFL advertising game

12:01 am U.S. ET | Nov. 9, 2015

While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets....
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Jeep hacker leaves Twitter

7:00 am U.S. ET | Aug. 25, 2015

The security researcher who hacked into a moving Jeep earlier this year has resigned as an engineer at Twitter after three years on the job, a person familiar with the matter said....
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VINCE BOND JR.

BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle....
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VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales....
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Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting....
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Tesla plans software update for Model S to address range anxiety

6:59 pm U.S. ET | March 15, 2015

Tesla will unveil a software update for the Model S on Thursday that is designed to quell fears that drivers will run out of power, CEO Elon Musk said Sunday....
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