Kuniskis: Roadkill Nights events keep Dodge power in spotlightMon, 11, Jul 2016
Not long ago, critics said Dodge was spinning its wheels as it struggled to find an identity amid a lineup that stretched from muscle cars to minivans. Now those spinning wheels - and the thick smoke they generate - are drawing tens of thousands of visitors as Dodge embraces its muscle-car heritage with successful experiential marketing events like Roadkill Nights.
Chrysler enlists a deadpan comedian to pitch Pacifica to new audienceSat, 09, Apr 2016
A 'fighting chance' for Fiat dealersMon, 14, Mar 2016
During a two-hour session with dealers last week, Tim Kuniskis, head of passenger car brands for FCA North America, said the automaker would dramatically alter the way it supports its 206 U.S. Fiat dealerships.
Fiat brand's goal: 'Bring traffic to the dealers'Mon, 25, Jan 2016
The three men who run the struggling Fiat brand in North America say cheap fuel prices are only part of what's ailing the small-car marque, and that it is up to Fiat Chrysler -- not its dealers -- to fix the problem.
How Dodge stoked viral flame for HellcatsSun, 10, May 2015
The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves.
FCA shuffle could cut squabbles, find successorMon, 12, Oct 2015
A shuffling of top executives last week leaves Fiat Chrysler with one champion for cars in the U.S. and another for pickups, crossovers and SUVs -- instead of multiple brands fighting for attention and limited marketing resources.
Fiat Chrysler management shuffle boosts Kuniskis, ManleyMon, 05, Oct 2015
Fiat Chrysler has shuffled its North American upper management, giving more responsibility and brands to Dodge boss Tim Kuniskis and Jeep head Mike Manley. North American sales chief Reid Bigland also gets a larger role, taking over fleet sales.
Amid sales decline, Dodge boss sees a plan coming togetherSat, 22, Aug 2015
With Dodge's U.S. sales off 16 percent this year in a rising overall market, you could argue brand chief Tim Kuniskis should be worried. Yet standing in a parking lot with 10,000 fellow gearheads this month, Kuniskis looked around and saw a brand strategy that is coming together nicely.
Dodge cancels unfilled '15 Hellcat orders, doubles '16 outputMon, 27, Jul 2015
Dodge to build more Hellcat enginesMon, 29, Jun 2015
Fiat Chrysler plans to substantially increase production of the popular 707-hp Hellcat engines. Tim Kuniskis, head of the Dodge and SRT brands, said the additional V-8 engines will help Dodge catch up to a "huge flood" of orders for Hellcat-powered versions of the Challenger and Charger.
Dodge aims to energize advertisingSat, 10, Jan 2015
Dodge, recast as a performance brand, plans to use three high-powered halo vehicles and new advertising aimed at younger buyers to keep sales steady in 2015. In May, Dodge gave up to the Chrysler brand its previous role as FCA US's full-range brand. The shift means that Tim Kuniskis, Dodge's brand head, must find sales to replace the Avenger sedan and the Grand Caravan minivan.
Viper plant to reopen next monthMon, 27, Oct 2014
Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper. The car's September sales jumped after a $15,000 price cut. The Viper plant in Detroit has worked just 10 days since April 14 and has been idled since July 3.