Tim Kuniskis

'Performance is good business'

Amid sales decline, Dodge boss sees a plan coming together

12:01 am U.S. ET | Aug. 22, 2015

With Dodge's U.S. sales off 16 percent this year in a rising overall market, you could argue brand chief Tim Kuniskis should be worried. Yet standing in a parking lot with 10,000 fellow gearheads this month, Kuniskis looked around and saw a brand strategy that is coming together nicely....
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Dodge cancels unfilled '15 Hellcat orders, doubles '16 output

12:01 am U.S. ET | July 27, 2015

Dodge will more than double Hellcat Charger and Challenger production for 2016. But about 900 unfilled 2015 orders will be canceled....
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Dodge to build more Hellcat engines

12:01 am U.S. ET | June 29, 2015

Fiat Chrysler plans to substantially increase production of the popular 707-hp Hellcat engines. Tim Kuniskis, head of the Dodge and SRT brands, said the additional V-8 engines will help Dodge catch up to a "huge flood" of orders for Hellcat-powered versions of the Challenger and Charger....
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SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves....
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RICHARD TRUETT

BLOG: Can Dodge rebuild Pontiac excitement?

11:00 am U.S. ET | Jan. 27, 2015

General Motors has no plans to revive Pontiac, Hummer and Saturn, CEO Mary Barra says. So where do longtime Pontiac and Hummer buyers go if they are in the market?...
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Dodge aims to energize advertising

12:01 am U.S. ET | Jan. 10, 2015

Dodge, recast as a performance brand, plans to use three high-powered halo vehicles and new advertising aimed at younger buyers to keep sales steady in 2015. In May, Dodge gave up to the Chrysler brand its previous role as FCA US's full-range brand. The shift means that Tim Kuniskis, Dodge's brand head, must find sales to replace the Avenger sedan and the Grand Caravan minivan....
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Viper plant to reopen next month

12:01 am U.S. ET | Oct. 27, 2014

Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper. The car's September sales jumped after a $15,000 price cut. The Viper plant in Detroit has worked just 10 days since April 14 and has been idled since July 3....
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Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute

11:33 am U.S. ET | Oct. 17, 2014

Dodge's attempts to revive its muscle car-era “Scat Pack” trims may have stepped in it in the process. Chrysler Group is being sued by a California aftermarket company for infringing on its nearly 50-year-old “Scat” trademark on the Dodge Challenger and other vehicles....
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Dodge Challenger Hellcat dealer ordering begins -- with a catch

8:00 am U.S. ET | Sept. 9, 2014

Dodge will open dealer ordering for its new 707-hp 2015 Dodge Challenger SRT Hellcat today, but the brand is changing its normal allocation methods to make sure the high-powered coupe gets into the hands of waiting enthusiasts....
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