Tim Kuniskis

SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves....
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RICHARD TRUETT

BLOG: Can Dodge rebuild Pontiac excitement?

11:00 am U.S. ET | Jan. 27, 2015

General Motors has no plans to revive Pontiac, Hummer and Saturn, CEO Mary Barra says. So where do longtime Pontiac and Hummer buyers go if they are in the market?...
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Dodge aims to energize advertising

12:01 am U.S. ET | Jan. 10, 2015

Dodge, recast as a performance brand, plans to use three high-powered halo vehicles and new advertising aimed at younger buyers to keep sales steady in 2015. In May, Dodge gave up to the Chrysler brand its previous role as FCA US's full-range brand. The shift means that Tim Kuniskis, Dodge's brand head, must find sales to replace the Avenger sedan and the Grand Caravan minivan....
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Viper plant to reopen next month

12:01 am U.S. ET | Oct. 27, 2014

Chrysler Group will restart the idled Conner Avenue plant in Detroit in mid-November to build the Dodge Viper. The car's September sales jumped after a $15,000 price cut. The Viper plant in Detroit has worked just 10 days since April 14 and has been idled since July 3....
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Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute

11:33 am U.S. ET | Oct. 17, 2014

Dodge's attempts to revive its muscle car-era “Scat Pack” trims may have stepped in it in the process. Chrysler Group is being sued by a California aftermarket company for infringing on its nearly 50-year-old “Scat” trademark on the Dodge Challenger and other vehicles....
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Dodge Challenger Hellcat dealer ordering begins -- with a catch

8:00 am U.S. ET | Sept. 9, 2014

Dodge will open dealer ordering for its new 707-hp 2015 Dodge Challenger SRT Hellcat today, but the brand is changing its normal allocation methods to make sure the high-powered coupe gets into the hands of waiting enthusiasts....
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Muscular Challenger bulks up its interior

12:01 am U.S. ET | July 20, 2014

The 707-hp SRT Hellcat will generate the most smoke at the drag strip, but it's the rest of the re-engineered Dodge Challenger lineup that likely will fire the interest of consumers....
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FACE2FACE

Dodge chief's 12 death-defying laps were 'the coolest'

12:01 am U.S. ET | May 26, 2014

Thirty years after getting his first speeding ticket, Dodge CEO Tim Kuniskis is still nutty about performance. That may be why Fiat Chrysler Automobiles has consolidated its SRT line under him....
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Dodge plans 600-hp Challenger Hellcat

12:01 am U.S. ET | May 26, 2014

Chrysler Group says a new top-end version of the 2015 Dodge Challenger SRT will get the most powerful V-8 the company has ever produced....
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Automotive News
Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
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