Super Bowl

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Chrysler's Super Bowl 'Farmer' spot seem familiar? Well ...

12:01 am U.S. ET | Feb. 11, 2013
"God Made a Farmer," Ram's 2-minute Super Bowl commercial, warmed the hearts of viewers, got high marks from critics and racked up millions of views on the Internet after the game. No big surprise, and a bit of deja vu: A remarkably similar YouTube video posted last summer by farms.com also had a big impact.... Read More »

 

NICK BUNKLEY

Comics get last laughs with auto industry's Super Bowl ad blitz

3:45 pm U.S. ET | Feb. 7, 2013
Automakers dominated the commercial breaks during the Super Bowl, so they were prime targets for the inevitable parodies that have shown up on YouTube this week. Chrysler Group's nostalgic Ram ad, which was highly rated by many viewers and marketing experts, quickly generated several less heartwarming variations.... Read More »

 

RYAN BEENE

Sorting the winners, losers in Super Bowl commercial derby

4:28 pm U.S. ET | Feb. 6, 2013
Unless you’ve been living under a rock this week, you know the Baltimore Ravens won the Super Bowl. But which automakers’ commercials won the battle for the most eyeballs?... Read More »

 

Chrysler takes patriotic road with popular Super Bowl ads

10:48 am U.S. ET | Feb. 5, 2013
Chrysler was once again one of the big winners in the Super Bowl ad battle, scoring with a military-themed spot narrated by Oprah Winfrey and another highlighting farmers that underscored the automaker's attempts to rehabilitate its image by playing to viewers' patriotism.... Read More »

 

VINCE BOND JR.

How Twitter-verse viewed the auto industry’s Super Bowl spots

3:12 pm U.S. ET | Feb. 4, 2013
Automakers spent millions of dollars last night to be memorable. Automotive News’ 30,000-plus Twitter followers were eager to praise some commercials, while shredding others like wild dogs on fresh steak.... Read More »

 

2013 SUPER BOWL ADS - WINNERS AND LOSERS

Auto advertisers hit it big in Super Bowl; Chrysler stands out

8:56 pm U.S. ET | Feb. 3, 2013
Auto advertisers were back in force in the 2013 Super Bowl with commercials that were funny and touching -- with a few that just fell flat. Chrysler stood out -- yet again -- despite not running with the pack online in the week leading up to the Super Bowl.... Read More »

 

NICK BUNKLEY

Lincoln's Super Bowl sign of the 'alpacalypse'

10:13 am U.S. ET | Feb. 1, 2013
Last year, General Motors ran a Super Bowl spot asserting that the Chevrolet Silverado is the only truck strong enough to survive an apocalypse. Now, Ford is showing us what happens when its Lincoln MKZ encounters an "alpacalypse."... Read More »

 

Automakers' Super Bowl spots rule YouTube

5:08 pm U.S. ET | Jan. 31, 2013
Carmakers' Super Bowl commercials so far are dominating viewership among the big game's ads on YouTube, the social-media video site.... Read More »

 

Super spots

12:01 am U.S. ET | Jan. 28, 2013
The 2013 Super Bowl next week will be super for automotive advertisers. As of late last week, eight auto industry players had confirmed plans to air 11 commercials during the big game for a total cost of an estimated $60 million. Advertisers are trying new ways to build buzz.... Read More »

 

Is social media spoiling the Super Bowl ad surprise?

12:01 am U.S. ET | Jan. 27, 2013
Many advertisers in the Big Game are already teasing and revealing details of their Super Bowl ads as a means to generate buzz through digital and social media. But while this new era of ads is generating loads of digital and social awareness for automakers and other advertisers, experts say they are also removing a lot of the shock and amazement that were once a big part of the viewing experience.... Read More »

 

GM plans Super Bowl pre-game ads after eschewing game

5:04 pm U.S. ET | Jan. 25, 2013
GM, which isn't advertising during CBS' telecast of the Super Bowl, plans to air commercials during the network's pre-game programming on Feb. 3. Chevrolet will air four spots during the pre-game telecast, Chris Perry, vice president for Chevy marketing, said Friday. GM garnered attention last year when then-Chief Marketing Officer Joel Ewanick decided the company wouldn't advertise during the NFL championship game because it wasn't worth the high cost.... Read More »

 

2013 SUPER BOWL ADVERTISING

Hyundai teams up with rock band Flaming Lips for Super Bowl ad

4:06 pm U.S. ET | Jan. 25, 2013
Hyundai has teamed-up with psychedelic rock band the Flaming Lips for the brand’s 60-second Super Bowl commercial running prior to kickoff.... Read More »

 

2013 SUPER BOWL ADVERTISING

VW releases ad teaser: No car, no problem

11:04 am U.S. ET | Jan. 24, 2013
Volkswagen of America gave a glimpse of its Super Bowl spot today with an online teaser video, and like another of the automaker's most recent advertisements, it does not include a car.... Read More »

 

DAVE GUILFORD

Why Super Bowl ads have become awkward

4:17 pm U.S. ET | Jan. 23, 2013
We haven't seen many of automakers' Super Bowl ads so far. But we probably will. The argument seems to be that putting your ad up on the Web in advance is free, so why not get the additional exposure?... Read More »

 

Auto marketers flocking to Super Bowl

12:01 am U.S. ET | Jan. 21, 2013
Hyundai and Kia each will have two spots during the Super Bowl, the companies said here last week during the auto show. They join a pack of auto brands eager to reach the game's huge audience. So far Lincoln, Mercedes-Benz, Toyota and Volkswagen also have confirmed that they will advertise during the Super Bowl on Feb. 3.... Read More »

 

Cars.com to open 'Why Drama' campaign with Super Bowl spot

3:56 pm U.S. ET | Jan. 21, 2013
Cars.com will return to the Super Bowl next month with a commercial touting how the vehicle shopping Web site takes the drama out of car buying. In a statement, Cars.com says the commercial will be the first of a new ad campaign -- dubbed "Why Drama" -- that the company says will air beyond the 2013 calendar year. The spot will mark the Web site's sixth straight year as a Super Bowl advertiser.... Read More »

 

GM in talks with Facebook about return to paid ads

11:31 am U.S. ET | Jan. 16, 2013
General Motors and Facebook are discussing the return of the automaker as a paid advertiser about eight months after GM said it would stop running ads on the social networking website, a top GM executive said.... Read More »

 

Kia to pitch Sorento in Super Bowl

12:01 am U.S. ET | Jan. 14, 2013
Kia's 60-second TV spot during the Super Bowl Feb. 3 will pitch how the 2014 Sorento helps parents deal with the challenges of family life.... Read More »

 

Kia's Super Bowl spot will pitch the Sorento

4:32 pm U.S. ET | Jan. 9, 2013
Kia will return to the Super Bowl with a 60-second spot in the fourth quarter featuring its 2014 Sorento crossover. The spot will be the second TV commercial in a new campaign for the Sorento, Kia's No. 2 seller last year.... Read More »

 

2013 SUPER BOWL ADVERTISING

Toyota says Kaley Cuoco of 'The Big Bang Theory' will appear in Super Bowl ad

11:11 am U.S. ET | Jan. 8, 2013
Kaley Cuoco from the CBS show “The Big Bang Theory” will appear in Toyota's Super Bowl commercial. Toyota Motor Sales plans to generate fan participation by having people share photos of themselves on social media networks Twitter and Instagram. The winner's photo will appear in the commercial, which will be broadcast during the first quarter of the game.... Read More »

 

Chrysler expected to return to Super Bowl ad lineup

6:00 pm U.S. ET | Jan. 8, 2013
Chrysler Group, which has stood out among advertisers in the past two Super Bowls with attention-grabbing commercials that highlighted economic revival in America and Detroit, will return to the game in 2013, according to people familiar with the situation, Ad Age reported.... Read More »

 

Top TV car ads to be honored at Detroit auto show

10:47 am U.S. ET | Dec. 21, 2012
Capitalizing on the popularity of car commercials, the advertising competition known as the One Show will make an appearance during the Detroit auto show next month to reveal its picks for the 10 greatest car commercials of the last 25 years. If thinking back over the past 25 years sounds a bit daunting, here's a list of the 10 most-watched-on-the-Internet car commercials of 2012.... Read More »

 

Lincoln launching ad blitz to get back on radar

6:00 am U.S. ET | Dec. 3, 2012
Ford Motor's Lincoln luxury brand today launched its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, will go live today accompanied by events in New York, Miami and Los Angeles.... Read More »

 

Mercedes' Super Bowl arsenal: New car, name on the stadium and Kate Upton

12:10 pm U.S. ET | Dec. 3, 2012
After joining the Super Bowl's ad ranks in 2011 and sitting out in 2012, Mercedes is poised to redefine its appeal to the game's massive TV audience. The German automaker will use Super Bowl XLVII to introduce its CLA, a "highly stylized four-door coupe" with what might be a surprising price, said Steve Cannon, CEO of Mercedes-Benz USA, in an interview with Advertising Age, an affiliate of Automotive News.... Read More »

 

Chrysler planning 'buzz packages' for various models

11:38 am U.S. ET | Oct. 11, 2012
Chrysler is combining new models such as the Dodge Dart compact and Ram 1500 pickup with what sales chief Reid Bigland calls “buzz packages” to extend its streak of year-over-year sales gains beyond 30 months.... Read More »