Super Bowl

LARRY P. VELLEQUETTE

Why it's time for auto advertisers to throw a flag on the NFL

2:56 pm U.S. ET | Sept. 25, 2012
Allow me to read the mind of nearly every automotive marketing chief today because I think they're all having the same thought: “Do I really want to be associated with this?” I'm talking about the NFL, its ongoing lockout of league referees and the disastrous results that the lockout is having on what had been the premier marketing venue for automakers in the United States.... Read More »

 

Bulking up on big-time sports

12:01 am U.S. ET | Sept. 24, 2012
Mercedes-Benz and BMW will spend heavily in the next 18 months to sponsor and advertise during high-profile sporting events -- an increasingly important marketing tool as they battle for luxury sales leadership in the United States.... Read More »

 

LETTER TO THE EDITOR

Who needs TV? Not this dealer

12:01 am U.S. ET | June 25, 2012
Regarding General Motors' decision to sit out the Super Bowl: I would love to sit out anything to do with TV at all.... Read More »

 

NEWS ANALYSIS

Will GM's hardball marketing tactics pay off or backfire?

1:00 pm U.S. ET | June 18, 2012
GM marketing chief Joel Ewanick has been rattling his saber for months, unsettling media outlets and major television networks, in part by questioning the value of certain advertising platforms and resisting hefty hikes in ad rates. What are the motivations and risks behind the moves at one of corporate America's biggest advertisers?... Read More »

 

Heart surgery on VW's 'Little Darth Vader' deemed a success

8:01 am U.S. ET | June 15, 2012
Doctors performed successful open-heart surgery on the 7-year-old boy who starred as a mini-Darth Vader in Volkswagen's popular Super Bowl commercial, according to the Los Angeles hospital where he was treated.... Read More »

 

'Darth Vader' boy from VW's Super Bowl ad having heart surgery

7:28 am U.S. ET | June 14, 2012
The 7-year-old boy who starred as mini Darth Vader in a popular Volkswagen Super Bowl commercial will have open-heart surgery this week to replace a pulmonary valve, and the boy said he has steeled himself for the ordeal ahead.... Read More »

 

LETTER TO THE EDITOR

Super Bowl ads are fun but ineffective

12:01 am U.S. ET | June 4, 2012
I believe Mike Colias missed the point about General Motors' withdrawal from the Super Bowl advertising scrum ("5 reasons GM's Super Bowl pass is baffling," Opinion, May 28). The spots are not effective in selling more cars and SUVs.... Read More »

 

GM vows to spend more on NFL TV spots

12:01 am U.S. ET | June 4, 2012
General Motors will spend more, not less, on National Football League TV commercials despite a recent decision to drop Super Bowl advertising, GM's top global marketing executive said last week.... Read More »

 

GM, TV broadcasters at odds in ad purchasing standoff

12:01 am U.S. ET | June 3, 2012
General Motors and its media agency, Carat, have created a standoff in television ad-buying negotiations by asking TV networks for significant pricing rollbacks, which the major broadcast networks have refused, according to media buyers and other executives familiar with the pace of talks.... Read More »

 

Chevrolet signs on as Manchester United's auto sponsor

May 31, 2012 09:30 CET
General Motors has signed on as the automotive sponsor of the world's most popular soccer club, Manchester United, in an attempt to cement Chevrolet as a global brand. The brand will replace Audi as the team's automotive sponsor.... Read More »

 

GM to shift Super Bowl ad savings to support model launches in 2013

1:21 pm U.S. ET | May 31, 2012
GM's top marketing executive said today the automaker will plow savings from a recent decision to drop Super Bowl advertising into other ads and marketing efforts to support a slate of vehicle launches planned in 2013. In his first public comments since GM confirmed two weeks ago that it plans to pass on advertising during the 2013 Super Bowl, GM global marketing chief Joel Ewanick said he has “started reapplying those dollars to other very efficient ways of doing the same thing.”... Read More »

 

Chevy teams up with soccer's storied Manchester United

12:01 am U.S. ET | May 31, 2012
Chevrolet has entered a five-year sponsorship deal with Britain's Manchester United soccer club as part of GM's effort to broaden the global appeal of its biggest brand. The move to become Manchester's official automotive partner aligns Chevrolet with one of the world's most-recognizable franchises and with the globe's most popular sport.... Read More »

 

GM plans Chevrolet marketing tie-up with Manchester United

May 30, 2012 11:19 CET
General Motors is preparing to make a marketing announcement between its Chevrolet brand and Manchester United soccer team. A sponsorship deal would allow GM to promote its Chevrolet brand through Manchester United, the record 19-times English soccer champions.... Read More »

 

MIKE COLIAS

5 reasons GM's Super Bowl pass is baffling

12:01 am U.S. ET | May 28, 2012
Since GM's decision not to suit up for the Super Bowl next year, I've chatted with folks inside and outside GM. I've read what others think. I've mulled. And I still don't get it. Here are five reasons why Mike Colias covers General Motors for Automotive News. This is one of several staff blogs that appeared on our Web site last week.... Read More »

 

MIKE COLIAS

Five reasons why GM's Super Bowl pass is baffling

12:33 pm U.S. ET | May 24, 2012
Since GM's decision last week not to suit up for the Super Bowl next year, I've chatted with folks inside and outside GM. I've read what others think. I've mulled. And I still don't get GM's decision not to advertise during the Big Game.... Read More »

 

RYAN BEENE

Hyundai’s Shannon: Unlike GM, we won’t miss Super Bowl

3:23 pm U.S. ET | May 21, 2012
Ford wasn’t the only automaker last week to tweak General Motors. Shortly after GM announced it would not advertise during the 2013 Super Bowl telecast, Hyundai put out a statement saying it wouldn’t miss the opportunity to advertise in next year’s game.... Read More »