5:25 pm U.S. ET | Dec. 12, 2013 Hyundai, which used Super Bowl commercials in 2009 and 2010 to tout a restyled U.S. lineup, will make a seventh straight appearance on the game broadcast that draws more than 100 million viewers.... Read More »
12:01 am U.S. ET | Nov. 11, 2013 With a coupe joining the F-Type convertible next year and sales growing at a rapid pace, Jaguar is launching an edgy marketing campaign called "British Villains," says the brand's new chief marketing officer.... Read More »
11:30 am U.S. ET | Nov. 7, 2013 Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April.... Read More »
Q&A: JIM FARLEY, EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING, FORD MOTOR CO.
12:01 am U.S. ET | Sept. 16, 2013 Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln.... Read More »
3:29 pm U.S. ET | Sept. 5, 2013 Chevrolet Silverado will be as hard to avoid as the Baltimore Ravens pass rush for those tuning into ESPN's telecast of "SportsCenter" Thursday. Chevy has bought every second of commercial time during the first hour of the telecast to present its own version of a media roadblock for the all-new 2014 Silverado, according to Molly Peck, director of advertising for Chevrolet.... Read More »
2:30 pm U.S. ET | Aug. 23, 2013 General Motors is returning to the Super Bowl after sitting out of the big game in 2013. Chevrolet has purchased commercial time in conjunction with the launch of 12 new cars and trucks between mid-2013 and the end of 2014, the company said today.... Read More »