Super Bowl

Hyundai preps Super Bowl pitches for Genesis, Elantra

5:25 pm U.S. ET | Dec. 12, 2013
Hyundai, which used Super Bowl commercials in 2009 and 2010 to tout a restyled U.S. lineup, will make a seventh straight appearance on the game broadcast that draws more than 100 million viewers.... Read More »


British bad guys will be the stars of Jaguar ads

12:01 am U.S. ET | Nov. 11, 2013
With a coupe joining the F-Type convertible next year and sales growing at a rapid pace, Jaguar is launching an edgy marketing campaign called "British Villains," says the brand's new chief marketing officer.... Read More »


Jaguar joins Super Bowl ad fray with 'British Villains' campaign

11:30 am U.S. ET | Nov. 7, 2013
Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April.... Read More »



In digital age, 'content factory' always churns

12:01 am U.S. ET | Sept. 16, 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln.... Read More »


Chevy plans Silverado ad stampede on SportsCenter's NFL opener

3:29 pm U.S. ET | Sept. 5, 2013
Chevrolet Silverado will be as hard to avoid as the Baltimore Ravens pass rush for those tuning into ESPN's telecast of "SportsCenter" Thursday. Chevy has bought every second of commercial time during the first hour of the telecast to present its own version of a media roadblock for the all-new 2014 Silverado, according to Molly Peck, director of advertising for Chevrolet.... Read More »


GM plans return to Super Bowl advertising in 2014

2:30 pm U.S. ET | Aug. 23, 2013
General Motors is returning to the Super Bowl after sitting out of the big game in 2013. Chevrolet has purchased commercial time in conjunction with the launch of 12 new cars and trucks between mid-2013 and the end of 2014, the company said today.... Read More »


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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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