Super Bowl

Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015

Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year....
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Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015

Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington....
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BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015

BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
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Seinfeld upends Acura's Super Bowl ad for NSX

12:04 pm U.S. ET | Jan. 14, 2015

No supercar for you! At least, not until Jerry Seinfeld takes a test drive. Acura will forgo advertising in this year's Super Bowl on Feb. 1 even though it has a production-version NSX for enthusiasts to order for the second half of the year....
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GM to sit out Super Bowl ad lineup

5:05 pm U.S. ET | Jan. 13, 2015

General Motors will sit out the 2015 Super Bowl.
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BLOG: Why it will be a different Nissan that returns to the Super Bowl

10:05 am U.S. ET | Dec. 4, 2014

Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014

Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Special Video Report
GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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