Chevrolet geared for 'significant' presence during Winter Olympics but mum on Super BowlJan. 16
Toyota makes big Super Bowl ad buy; Lexus returns with 'Black Panther' adJan. 15
Hyundai ad firm buys Kia's longtime U.S. agencyDec. 14, 2017
Hyundai returns to roster of Super Bowl advertisersDec. 13, 2017
Kia continues its Super Bowl streakDec. 5, 2017
Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelFeb. 5, 2017
Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. There was a clear effort among brands to connect with consumers through themes that sound more inspirational than corporate. Meanwhile, FCA sent its loudest message yet that Alfa Romeo is back in the United States.
How Hyundai shot its emotional Super Bowl ad -- during the gameFeb. 5, 2017
While some companies battled for Super Bowl kickoff and first-quarter ad slots, Hyundai decided to anchor the game with a blast of raw emotion that put a new spin on the familiar tale of reuniting soldiers with their families.
AutoNews Now: FCA store plan draws fireFeb. 6, 2017
Buick Super Bowl ad criticized for featuring vehicles not made in U.S.Feb. 6, 2017
First Shift: Super Bowl ad winnersFeb. 6, 2017
Buick deploys Cam Newton for Super Bowl spot, leverages Instagram adsJan. 31, 2017
Carolina Panther quarterback Cam Newton didn't make it back to the big game this year, so he used his talents to help a crew of Pee Wee footballers in Buick's Super Bowl spot to tout the Cascada and hot-selling Encore.