Super Bowl

Seinfeld upends Acura's Super Bowl ad for NSX

12:04 pm U.S. ET | Jan. 14, 2015

No supercar for you! At least, not until Jerry Seinfeld takes a test drive. Acura will forgo advertising in this year's Super Bowl on Feb. 1 even though it has a production-version NSX for enthusiasts to order for the second half of the year....
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GM to sit out Super Bowl ad lineup

5:05 pm U.S. ET | Jan. 13, 2015

General Motors will sit out the 2015 Super Bowl.
...
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LINDSAY CHAPPELL

BLOG: Why it will be a different Nissan that returns to the Super Bowl

10:05 am U.S. ET | Dec. 4, 2014

Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014

Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Chevy will sit out Super Bowl

12:01 am U.S. ET | Nov. 24, 2014

After two big plays in the last Super Bowl, Chevrolet may watch from the couch....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014

Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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Mercedes gears up for its 3rd Super Bowl appearance

4:27 pm U.S. ET | Nov. 7, 2014

Automakers' plans for the Super Bowl in February are beginning to emerge. Mercedes-Benz has bought time in the big game, according to Donna Boland, a spokeswoman for the company. The news was reported earlier Friday by The New York Times....
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Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014

Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months....
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Targeted marketing yields lessons for broader appeals

12:01 am U.S. ET | May 12, 2014

As the face of America's population has changed, so too has the business of multicultural marketing and advertising....
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'Wisdom': How Dodge spun old into gold

12:01 am U.S. ET | April 27, 2014

Move over, Ron Burgundy. Chrysler Group's Dodge brand has a new viral video sensation....
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