Super Bowl

2014 SUPER BOWL ADVERTISING

Toyota finds a Muppet connection for Super Bowl ad

4:50 pm U.S. ET | Jan. 21, 2014
Toyota is teaming up with Disney to promote the launch of its redesigned Highlander mid-sized crossover, starting with a 60-second Super Bowl spot featuring the Muppets....
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Automakers show blitz for advertising's big game

12:01 am U.S. ET | Jan. 11, 2014
With just under three weeks until kickoff, Super Bowl XLVIII is shaping up to be a New York-worthy traffic jam of big-budget auto ads....
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VW to feature finicky German engineers in Super Bowl spot

3:22 pm U.S. ET | Dec. 20, 2013
Volkswagen plans to use a Super Bowl spot to show just how quality-obsessed its German engineers can be....
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Toyota returns to Super Bowl with Highlander spot

5:06 pm U.S. ET | Dec. 17, 2013
Toyota will be back in the Super Bowl in 2014, this time to help launch the brand’s redesigned Highlander mid-sized crossover. The Highlander will star in a 60-second spot during the big game's broadcast that will incorporate another global brand as a partner, Toyota officials said, though the company declined to identify the other brand involved....
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Audi to showcase A3 sedan in Super Bowl spot

3:29 pm U.S. ET | Dec. 13, 2013
Audi plans to feature the new A3 sedan in an advertisement during the 2014 Super Bowl, a clear sign of Audi's high hopes for its rival to the Mercedes-Benz CLA in the fast-growing compact-luxury segment....
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Hyundai preps Super Bowl pitches for Genesis, Elantra

5:25 pm U.S. ET | Dec. 12, 2013
Hyundai, which used Super Bowl commercials in 2009 and 2010 to tout a restyled U.S. lineup, will make a seventh straight appearance on the game broadcast that draws more than 100 million viewers....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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