Super Bowl

Jaguar execs tout Super Bowl spot

7:01 pm U.S. ET | Jan. 25, 2014
Jaguar executives want to keep the brand's sales momentum going with its first-ever Super Bowl commercial that touts a new variant of the F-Type. Jaguar and Land Rover dealers got a preview of the 60-second commercial "Rendezvous" that features iconic British villains....
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For automakers, a pre-Super Bowl flag on creativity's limits

11:42 am U.S. ET | Jan. 24, 2014
Ten days before the broadcast of professional football's Super Bowl provides automakers their biggest U.S. advertising day of the year, regulators warned that creativity must have its limits....
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Blitz of Super Bowl auto ads pits Muppets vs. British villains

12:34 am U.S. ET | Jan. 24, 2014
From the Muppets to James Franco and British villains, Hollywood will be working hard for the auto industry during the Super Bowl. Automakers are spending as much as $6 million per 30-second spot to grab consumers and promote a bumper crop of new vehicles during the telecast....
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2014 SUPER BOWL ADVERTISING

Toyota finds a Muppet connection for Super Bowl ad

4:50 pm U.S. ET | Jan. 21, 2014
Toyota is teaming up with Disney to promote the launch of its redesigned Highlander mid-sized crossover, starting with a 60-second Super Bowl spot featuring the Muppets....
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Automakers show blitz for advertising's big game

12:01 am U.S. ET | Jan. 11, 2014
With just under three weeks until kickoff, Super Bowl XLVIII is shaping up to be a New York-worthy traffic jam of big-budget auto ads....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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