Super Bowl

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BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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How Chevy pulled off Super Bowl blackout

12:01 am U.S. ET | Feb. 9, 2015

Chevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl....
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Nissan flashes true-to-concept Maxima

12:01 am U.S. ET | Feb. 9, 2015

Nissan gave Super Bowl viewers a sneak peek at its redesigned 2016 Maxima sport sedan....
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