Super Bowl

VW to feature finicky German engineers in Super Bowl spot

3:22 pm U.S. ET | Dec. 20, 2013
Volkswagen plans to use a Super Bowl spot to show just how quality-obsessed its German engineers can be....
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Toyota returns to Super Bowl with Highlander spot

5:06 pm U.S. ET | Dec. 17, 2013
Toyota will be back in the Super Bowl in 2014, this time to help launch the brand’s redesigned Highlander mid-sized crossover. The Highlander will star in a 60-second spot during the big game's broadcast that will incorporate another global brand as a partner, Toyota officials said, though the company declined to identify the other brand involved....
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Audi to showcase A3 sedan in Super Bowl spot

3:29 pm U.S. ET | Dec. 13, 2013
Audi plans to feature the new A3 sedan in an advertisement during the 2014 Super Bowl, a clear sign of Audi's high hopes for its rival to the Mercedes-Benz CLA in the fast-growing compact-luxury segment....
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Hyundai preps Super Bowl pitches for Genesis, Elantra

5:25 pm U.S. ET | Dec. 12, 2013
Hyundai, which used Super Bowl commercials in 2009 and 2010 to tout a restyled U.S. lineup, will make a seventh straight appearance on the game broadcast that draws more than 100 million viewers....
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British bad guys will be the stars of Jaguar ads

12:01 am U.S. ET | Nov. 11, 2013
With a coupe joining the F-Type convertible next year and sales growing at a rapid pace, Jaguar is launching an edgy marketing campaign called "British Villains," says the brand's new chief marketing officer....
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Jaguar joins Super Bowl ad fray with 'British Villains' campaign

11:30 am U.S. ET | Nov. 7, 2013
Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April....
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Track, tech events draw crowds to Hoffman stores

Track, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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