Super Bowl

Super Bowl spot was a pricey pitch for Maserati

12:01 am U.S. ET | Feb. 17, 2014
Maserati's 90-second Super Bowl commercial may have moved the needle in terms of awareness of the boutique luxury brand, but the real sales job took place weeks before the big game....
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DIANA T. KURYLKO

Jaguar, aided by 3 villains, ready to challenge

4:37 pm U.S. ET | Feb. 12, 2014
Americans like puppies, Bob Dylan and even angel wings, as shown by the response to this year's Super Bowl commercials. But they also like villains -- so much that Jaguar has decided to post a two-minute director's cut of the 60-second “Rendezvous” commercial it aired during the Super Bowl....
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Super Bowl XLVIII: The post-game stats

12:01 am U.S. ET | Feb. 10, 2014
Now that this year's Super Bowl commercial frenzy is over, what did automakers get for the $133,333 they plunked down for each second of airtime?...
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Ford parlays game spots into Web hits

12:01 am U.S. ET | Feb. 9, 2014
Ford's Super Bowl ad buy scored some extra points online....
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Game ads work OT on viewers' 'second screens'

12:01 am U.S. ET | Feb. 8, 2014
Right after Peyton Manning's first-quarter interception toss to Seattle Seahawks safety Kam Chancellor in Super Bowl XLVIII, American Honda tweeted out a condolence video of sorts....
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VINCE BOND JR.

These auto brands scored big in the Super Bowl

5:11 pm U.S. ET | Feb. 3, 2014
Who won the Super Bowl commercial war? Apparently, luxury brands Maserati and Jaguar were victorious in their efforts to get the Ghibli and F-Type on consumers' radars....
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DAVID BARKHOLZ

Bob Dylan hit with a fist, not flower

3:14 pm U.S. ET | Feb. 3, 2014
For many baby boomers, it's tough to be disciplined by your hero. But there was singer-songwriter Bob Dylan, credited with being the anti-establishment voice of the Vietnam War generation, defiantly celebrating American cars and American workers in the controversial Chrysler Super Bowl commercial that debuted last night....
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2014 SUPER BOWL ADS

Amid Super Bowl rout, automakers tackle their brand challenges

9:07 pm U.S. ET | Feb. 2, 2014
This year's crop of Super Bowl ads, and the dollars spent on them during Seattle's 43-8 rout of Denver, spotlighted the unique challenges some automakers face in realigning their brand images with their expanding product portfolios. It also illustrated the divergent strategies they are using to build and maintain buzz around their big-budget marketing bets....
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Why VW picked outside agency for 'Wings' spot

12:01 am U.S. ET | Feb. 2, 2014
Why did Volkswagen of America skip its agency of record, Deutsch, when it came time to create this year's spot?...
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Fiat Chrysler plans 3 Super Bowl ads

2:46 pm U.S. ET | Jan. 31, 2014
Fiat Chrysler Automobiles said today it will broadcast three commercials during the Super Bowl on Sunday. The spots will run in the first commercial break of the first quarter, during halftime and during the final commercial break of the third quarter....
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Ford's store, company employees will buzz about Bowl spot

5:47 pm U.S. ET | Jan. 29, 2014
Ford is encouraging its more than 3,000 dealerships and their employees and Ford company employees to help create buzz for an advertising spot scheduled to air before the Super Bowl, and sustain it for several weeks after....
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Chrysler to feature Bob Dylan in Super Bowl ad, report says

11:24 am U.S. ET | Jan. 29, 2014
Singer-songwriter Bob Dylan will star in a Chrysler commercial during Sunday's Super Bowl, following celebrities such as Eminem, Clint Eastwood and Berry Gordy, according to Billboard magazine....
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VW's German engineers get their dynamic wings in Super Bowl ad

10:44 am U.S. ET | Jan. 28, 2014
Volkswagen revealed its 60-second Passat commercial today for the Super Bowl this weekend. It features German engineers that, like Frank Capra's angels, strive to get their wings....
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Kia's Super Bowl ad features Fishburne and The Matrix

2:03 pm U.S. ET | Jan. 28, 2014
Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year....
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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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