Super Bowl

Kia is coming back to the Super Bowl

4:32 pm U.S. ET | Oct. 26, 2015

Kia is coming back to the Super Bowl for the seventh straight year. A spokeswoman confirmed that the automaker has purchased ad time in the Feb. 7 game but declined to share other details....
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Tucker's approach with Nissan: Efficient tenacity

12:01 am U.S. ET | May 11, 2015

Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects....
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VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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