Super Bowl

VW to feature finicky German engineers in Super Bowl spot

3:22 pm U.S. ET | Dec. 20, 2013
Volkswagen plans to use a Super Bowl spot to show just how quality-obsessed its German engineers can be....
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Toyota returns to Super Bowl with Highlander spot

5:06 pm U.S. ET | Dec. 17, 2013
Toyota will be back in the Super Bowl in 2014, this time to help launch the brand’s redesigned Highlander mid-sized crossover. The Highlander will star in a 60-second spot during the big game's broadcast that will incorporate another global brand as a partner, Toyota officials said, though the company declined to identify the other brand involved....
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Audi to showcase A3 sedan in Super Bowl spot

3:29 pm U.S. ET | Dec. 13, 2013
Audi plans to feature the new A3 sedan in an advertisement during the 2014 Super Bowl, a clear sign of Audi's high hopes for its rival to the Mercedes-Benz CLA in the fast-growing compact-luxury segment....
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Hyundai preps Super Bowl pitches for Genesis, Elantra

5:25 pm U.S. ET | Dec. 12, 2013
Hyundai, which used Super Bowl commercials in 2009 and 2010 to tout a restyled U.S. lineup, will make a seventh straight appearance on the game broadcast that draws more than 100 million viewers....
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British bad guys will be the stars of Jaguar ads

12:01 am U.S. ET | Nov. 11, 2013
With a coupe joining the F-Type convertible next year and sales growing at a rapid pace, Jaguar is launching an edgy marketing campaign called "British Villains," says the brand's new chief marketing officer....
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Jaguar joins Super Bowl ad fray with 'British Villains' campaign

11:30 am U.S. ET | Nov. 7, 2013
Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April....
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Q&A: JIM FARLEY, EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING, FORD MOTOR CO.

In digital age, 'content factory' always churns

12:01 am U.S. ET | Sept. 16, 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln....
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Chevy plans Silverado ad stampede on SportsCenter's NFL opener

3:29 pm U.S. ET | Sept. 5, 2013
Chevrolet Silverado will be as hard to avoid as the Baltimore Ravens pass rush for those tuning into ESPN's telecast of "SportsCenter" Thursday. Chevy has bought every second of commercial time during the first hour of the telecast to present its own version of a media roadblock for the all-new 2014 Silverado, according to Molly Peck, director of advertising for Chevrolet....
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GM plans return to Super Bowl advertising in 2014

2:30 pm U.S. ET | Aug. 23, 2013
General Motors is returning to the Super Bowl after sitting out of the big game in 2013. Chevrolet has purchased commercial time in conjunction with the launch of 12 new cars and trucks between mid-2013 and the end of 2014, the company said today....
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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