Super BowlLARRY P. VELLEQUETTE Why it's time for auto advertisers to throw a flag on the NFL 2:56 pm U.S. ET | Sept. 25, 2012  Allow me to read the mind of nearly every automotive marketing chief today because I think they're all having the same thought: “Do I really want to be associated with this?” I'm talking about the NFL, its ongoing lockout of league referees and the disastrous results that the lockout is having on what had been the premier marketing venue for automakers in the United States.... Read More »
Bulking up on big-time sports 12:01 am U.S. ET | Sept. 24, 2012  Mercedes-Benz and BMW will spend heavily in the next 18 months to sponsor and advertise during high-profile sporting events -- an increasingly important marketing tool as they battle for luxury sales leadership in the United States.... Read More »
LETTER TO THE EDITOR Who needs TV? Not this dealer 12:01 am U.S. ET | June 25, 2012 Regarding General Motors' decision to sit out the Super Bowl: I would love to sit out anything to do with TV at all.... Read More »
|
Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
- ALL POSITIONS
Don Davis Dealerships, Inc. -- Lake Jackson, Texas, United States - Service Manager
Performance Toyota -- Memphis, Tennessee, United States
News by Brand
