Ford puts huge ad account up for reviewApril 20
Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.
Internet eats everythingApril 23
CDK Global buys digital agency Progressus MediaApril 18
CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.
VW launches global creative ad agency reviewApril 16
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.
Mazda puts consumers first in 'Feel Alive' campaignApril 3
Ford to double the amount of money available to dealers for advertisingMarch 24
Mazda dealers promised ad blitz in AprilMarch 24
BMW hires new creative ad agency in U.S.March 22
Reinvigorated Mitsubishi goes big in new Eclipse Cross campaignMarch 20
Mitsubishi has returned to network TV in its biggest marketing push in over a decade -- one that features the 2018 Eclipse Cross and underscores the brand's renewed commitment to the crossover market.