Advertising

Honda Ridgeline: Not your teenager's truck

12:01 am U.S. ET | Feb. 8, 2016

Honda hopes its marketing campaign for the Ridegline will grab buyers with a little more gray in their hair and green in their wallets than the prototypical Toyota Tacoma fan....
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TIER 2 BLOCKBUSTER

For FCA, no one brand was big enough for 'Star Wars'

12:01 am U.S. ET | Feb. 8, 2016

December is not only prime time for blockbuster Hollywood releases; it's also a crucial month for auto sales promotions. That's why FCA, which partnered with Lucasfilm to co-promote Star Wars: The Force Awakens alongside five of its brands in a global effort, didn't have to think too hard about what direction to take with its campaign. The timing, said FCA marketing boss Olivier Francois, was perfect for Tier 2....
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Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup....
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Christopher Walken was the only choice for Kia's Super Bowl ad

12:28 pm U.S. ET | Feb. 7, 2016

Only one person could've done Kia's “Walken Closet” Super Bowl spot. Christopher Walken was the lone option. There was no Plan B....
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RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do....
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VW launches ad campaign without 'Das Auto' slogan

Feb. 5, 2016 06:01 CET

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. The campaign drops the slogan "Das Auto" previously used by the automaker in its marketing....
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Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016

Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today....
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Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016

Audi is back in the Super Bowl with an R8 spot that reaches for the moon. The 60-second first-quarter ad, "The Commander," centers on a retired astronaut who "rediscovers his lust for life" with the help of the R8 V-10-plus supercar....
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Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016

In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks. The spot is all about standing out from the pack as Kia hopes to do with the Optima in a midsize sedan segment that the automaker says is boring and basic....
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The Super Bowl auto ad lineup

12:01 am U.S. ET | Feb. 1, 2016

The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines....
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Honda counting on sheep to stir interest in Ridgeline

3:38 pm U.S. ET | Feb. 1, 2016

Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100 million people nationwide....
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Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve....
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Hyundai soft-pedals slogan on Super Bowl stage

12:01 am U.S. ET | Jan. 30, 2016

Hyundai, which shook up its U.S. marketing operation in a push for a clearer brand identity, plans to use the Super Bowl to launch a yearlong marketing campaign with a new motto of its own: “We Make Things Better.” Yet the advertisements will merely hint at Hyundai's new mantra, not plaster it across the screen....
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Campbell-Ewald CEO Palmer terminated by parent company

10:52 am U.S. ET | Jan. 29, 2016

Jim Palmer is out as CEO of Campbell Ewald, the Detroit ad agency known for its longtime ties to General Motors. The agency's parent company said today it terminated Palmer, effective immediately....
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Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar....
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Hyundai's Super Bowl blitz reflects work of new marketing team

9:00 am U.S. ET | Jan. 28, 2016

Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event....
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HANNAH LUTZ

BLOG: Beware the pitfalls of digital ads

11:45 am U.S. ET | Jan. 27, 2016

The industrywide push to put much of the car buying and financing process online, including ads, is a good thing. But dealers should make sure that online ads don’t come back to haunt them....
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2016 SUPER BOWL

Buick Super Bowl ad features Cascada with a pair of celebrities

2:55 pm U.S. ET | Jan. 26, 2016

Buick is the latest brand to go with a celebrity-laden Super Bowl spot, picking NFL star Odell Beckham Jr. and actress/model Emily Ratajkowski with the Cascada convertible....
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Cadillac preps to share Oscar night spotlight

12:01 am U.S. ET | Jan. 25, 2016

Cadillac is prepping for a red-carpet moment of its own during the Academy Awards next month. General Motors' luxury brand will use the Feb. 28 Oscars broadcast on ABC to air introductory commercials for its two new nameplates launching this spring....
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Nissan passes on Super Bowl 50 ads

5:43 pm U.S. ET | Jan. 20, 2016

One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back off the field. The company said Wednesday that it has decided to skip Super Bowl 50....
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Mercedes to skip Super Bowl 50

2:38 pm U.S. ET | Jan. 19, 2016

Mercedes-Benz is sitting out the Super Bowl this year after it made a rare appearance in 2015 to tout the speedy AMG GT....
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Mini teases star-studded 'Defy Labels' Super Bowl spot

9:45 am U.S. ET | Jan. 18, 2016

Mini knows a thing or two about being labeled. Some say Minis are cute "chick cars," or that they're underpowered and lack space, says Tom Noble, the brand's marketing chief. So Mini drew inspiration from this trend in a star-studded Super Bowl spot about defying labels that it begins teasing today....
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New Acura ad will feature voice of 'Creed' star

9:00 am U.S. ET | Jan. 14, 2016

Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. The spot will begin running on Sunday during the NFL's AFC playoff game between the Denver Broncos and Pittsburgh Steelers on CBS....
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Some of dealers' claims against TrueCar advertising proceed

4:20 pm U.S. ET | Jan. 12, 2016

TrueCar was unable to end a claim by a coalition of 162 new- and used-vehicle dealerships around the U.S. that it violated federal and New York laws through advertising a haggle-free experience and telling customers they can learn a vehicle's “factory invoice” price through its website and thus get “an exceptional offer.”...
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To launch Titan, Nissan praises Ford, Chevy, Dodge

10:45 pm U.S. ET | Jan. 11, 2016

To kick off its redesigned full-size Titan XD pickup, Nissan aired a 90-second national TV spot Monday night created to put a lump in viewers' throats by saluting Ford, Chevrolet and Dodge....
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