Advertising

New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover....
Read More »

 

Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014
Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen....
Read More »

 

Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications....
Read More »

 

Honda digital ad budget to grow

12:01 am U.S. ET | Aug. 18, 2014
Honda dealers are endorsing factory plans to increase spending next year for digital advertising....
Read More »

 

Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe....
Read More »

 

Freeze! It's the Honda ad police

12:01 am U.S. ET | Aug. 11, 2014
An extension of Honda's marketing department in the United States keeps a close watch on the activities of dealers who participate in the brand's dealer marketing allowance program and cracks down on any who violate strict rules on what dealers can and can't say in their advertising....
Read More »

 

Acura sees TLX campaign as start of image makeover

12:01 am U.S. ET | Aug. 11, 2014
Acura's new TLX sedan takes on the high-wire act of replacing both the TL and TSX in the brand's lineup. But the ad campaign for it largely plays it safe, with heavy buys on TV, live sports, online video and other digital ad media....
Read More »

 

JAMES B. TREECE

Toyota, supporter of Korean culture

12:28 pm U.S. ET | Aug. 8, 2014
Would you do a double-take if Volvo were the sponsor of the Country Music Awards? How about if BMW were the primary sponsor, and the only automotive sponsor, of a museum exhibit of Japanese samurai swords?...
Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Nissan taking more time to hire new N.A. ad boss

2:31 pm U.S. ET | Aug. 7, 2014
Nissan is taking its time to hire its next North American advertising chief, and it will not necessarily be someone from the auto industry who takes the job....
Read More »

 

2014 MANAGEMENT BRIEFING SEMINARS

Volt marketing will get redesigned next year with new vehicle

12:42 pm U.S. ET | Aug. 7, 2014
Chevrolet will overhaul its marketing plan for the Chevy Volt when it launches the second-generation in 2015, using existing Volt owners as product evangelists focusing marketing efforts regionally....
Read More »

 

Subaru ad blitz aims to boost Legacy sales 40%

12:01 am U.S. ET | July 21, 2014
Subaru is spending big with hopes of improving Legacy sales more than 40 percent in the next 12 months, as executives are confident the sixth-generation mid-sized sedan is finally the right size with features U.S. consumers want....
Read More »

 

Ford to tout new F-450 towing capacity, hp, torque as best in class

12:29 pm U.S. ET | July 16, 2014
In new spots appearing this fall, Ford will claim that the heavy-duty F-450 is capable of a best-in-class towing capacity of 31,200 pounds, an increase of 6,500 pounds over that of the current model....
Read More »

 

Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
Read More »

 

Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females. It shows a woman clearly depicted as a professional, in the driver's seat of a luxury vehicle....
Read More »

 

Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
Read More »

 

Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."...
Read More »

 

VINCE BOND JR.

Inside the Camaro's transformation for latest 'Transformers' film

4:09 pm U.S. ET | June 26, 2014
The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots....
Read More »

 

No apologies from Cadillac CMO

7:00 am U.S. ET | June 23, 2014
Uwe Ellinghau is unapologetic about pushing four-wheeled symbols of affluence. And the former BMW marketing executive is about to deliver a wake-up call to American sports executives by undertaking a line-by-line assessment of every nickel Cadillac spends on sports marketing. He is charged with creating a consistent brand strategy for Cadillac around the world -- rather than the localized efforts that have produced mixed results...
Read More »

 

Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014
Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months....
Read More »

 

Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014
GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
Read More »

 

Acura sponsoring Tiger Woods Foundation

1:54 pm U.S. ET | June 18, 2014
American Honda's Acura division has signed a three-year agreement to support the Tiger Woods Foundation and three related golf tournaments associated with the star golfer's educational efforts....
Read More »

 

Detroit's Casey Kasem lent voice to Chevy, Ford commercials

12:14 pm U.S. ET | June 16, 2014
Casey Kasem, the Detroit-born disc jockey who hosted the popular radio show “American Top 40” and died on Sunday, lent his voice to American classics -- rock 'n' roll, cartoons and cars. Kasem, 82, died of sepsis and was suffering from Lewy body dementia. The Wayne State University graduate did voice-over in commercials for Chevrolet and Ford in the 1970s and 1980s....
Read More »

 

VW's distracted driving ad attracts 19M views on YouTube

2:15 pm U.S. ET | June 13, 2014
VW is warning drivers in China of the dangers of texting and driving, but a video spot used in the effort seems to be resonating with a broader audience on YouTube. The clip, as of Saturday morning, had nearly 19 million views on YouTube....
Read More »

 

Nissan uses World Cup to embrace Hispanic customers

4:02 pm U.S. ET | June 12, 2014
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan's own popularity among Hispanic consumers in the United States. The ads will run on TV and social media, featuring high-energy Hispanic soccer fans playing soccer, watching the World Cup games and driving Nissans....
Read More »

 

Oh, Alice! 'Brady' maid made saucy pitch for Ford

12:01 am U.S. ET | June 9, 2014
Actress Ann B. Davis, who died last week at 88, had the starring role in one of the most memorable car commercials of all time -- a 1962 Ford Fairlane spot called "That Fairlane Feeling."...
Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
News by Brand


Rocket Fuel