Volkswagen Group leads automotive spending on advertisingFri, 09, Dec 2016
Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the top 100 advertisement spenders worldwide. Fifteen automakers and tire maker Bridgestone constituted the automotive category on the World’s Largest Advertisers list.
S. Korea to slap VW with record fine, pursue execs over emissions adsWed, 07, Dec 2016
Ram makes working-class appeal in Thanksgiving adWed, 23, Nov 2016
Honda to sponsor NHL's All-Star Game for 3rd year in a rowThu, 17, Nov 2016
Hyundai boosts car-sharing startup WaiveCarThu, 17, Nov 2016
A startup that is merging electric car-sharing with on-car advertising is getting a major boost from Hyundai. WaiveCar, which rents ad-laden cars for free, will add 400 Hyundai Ioniq vehicles to its fleet by the end of next year.
Lexus' red bows, a holiday tradition, return for 18th yearMon, 14, Nov 2016
In 1998 Lexus came up with a pretty simple idea: Put a big red bow on a car for a holiday campaign and call it the "December to Remember" sales event. Eighteen years later the campaign is still running strong.
Kia plans return to Super BowlFri, 11, Nov 2016
In what is becoming an extended habit, Kia will be advertising in the Super Bowl again. A spokesman for the auto brand confirmed that it will return to the game for the eighth straight year when Fox airs Super Bowl LI on Feb. 5.