Subaru brings family-safety message home in very different waysMon, 29, Aug 2016
Any parent who has ever heard the phone ring in the middle of the night will identify with Subaru's commercial debuting tonight: It's your terrified teen calling to say he or she wrecked the car.
Mercedes-Benz launches 'Timeless' Federer ads for U.S. OpenWed, 24, Aug 2016
As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad campaign. “Timeless” features the Mercedes SL and Roger Federer -- in multiple forms.
Dallas dealership group fined for violating 2014 FTC consent orderThu, 18, Aug 2016
Southwest Kia, which operates three dealerships in the Dallas area, will pay an $85,000 penalty to settle charges by the Federal Trade Commission that it violated a 2014 consent order that prohibited it from deceptive advertising, the agency said.
Nissan goes Rogue with Star Wars promotionMon, 22, Aug 2016
Nissan has gone Rogue. The automaker is partnering with Lucasfilm in a promotional campaign supporting Rogue One: A Star Wars Story, which hits theaters Dec. 16.
Automotive marketing drives Woodward Dream CruiseFri, 19, Aug 2016
The Woodward Dream Cruise draws more than 1 million people north of Detroit every year for days of pure automotive bliss. All those eager eyeballs in one location means a prime marketing opportunity for the Detroit 3.
Auto advertising not making big impression during first week of Olympics, index saysThu, 18, Aug 2016
Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S. consumer perception compared with all other brands during the first week of the games, YouGov BrandIndex reported Wednesday.
Jaguar Land Rover taps Havas Formula to handle public relations in U.S.Tue, 09, Aug 2016
Jaguar Land Rover has hired Havas Formula as its agency of record for automotive and lifestyle public relations in the U.S., following a competitive review.
BMW takes on Tesla in new adsMon, 08, Aug 2016
BMW is taking direct aim at Tesla in new ads for its 330e electric plug-in hybrid. Two new TV spots don't mention Tesla by name. But the implications are clear that BMW is taking a jab at the startup electric car maker and the fact that the much-hyped Tesla Model 3 won't be available for a long while.
Advertising vehicle turns into any car you wantSun, 07, Aug 2016
The pristine paint jobs consumers see in future car commercials could actually be the digitized skin of a virtual chameleon.
Auto brands show their mettle as Summer Olympics beginSat, 06, Aug 2016
While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. It's among several automakers seeking to latch on to Olympic hype.
Dealer.com aids local ad efforts for makersMon, 08, Aug 2016
Dealer.com increasingly is helping national brands coordinate local digital advertising with dealerships.
Toyota evokes 'Hands across America' with Olympics campaignFri, 05, Aug 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio Summer games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.