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Racing is a huge part of the marketing strategy across Cox Automotive's media brands, which include Kelley Blue Book and Autotrader. Here's why.
Volvo's "LifePaint" ad has been banned by the UK's Advertising Standards Authority regulatory body for being misleading and exaggerating the performance of the product.
BMW, Mazda, Subaru, Toyota agree to settle Takata-defect claims; Cars gaining in horsepower, speed; Daimler goes into energy-storage business; Awarded-winning Volvo ad banned in U.K.
Prepping for the launch of the Civic Type R, Honda unveiled a new television spot emphasizing the car's racing roots.
Chevrolet's “Real People, Not Actors” campaign is two years old, but still has plenty of life left, says the brand's U.S. vice president of marketing.
Google's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch.
For dealers who want to effectively convert online searches and clicks into on-lot sales, digital advertising is no longer a simple turnkey solution.
Automakers are trying to bring a sense of order to the competitive and potentially chaotic world of search engine marketing.
Karma Automotive aired its first TV commercial on Sunday, ahead of the start of deliveries of the Chinese-owned automaker's $130,000 Revero car this month.
April U.S. sales winners, losers; Chevy sticking with 'Real People' ads, exec says; VW profit up 40%; Uber to face judge; Rival alleges CDK-Reynolds duopoly; Mini personnel moves.
VW, known for ad campaigns such as "Think Small," is now thinking bigger as it seeks to lure buyers into an expanded lineup of roomier vehicles, including the new Atlas.
GM profit up 34%; Honda, Mazda, Volvo earnings; Uber demotes self-driving exec; Apple car seen?; Hyundai Kona peek; Facebook CEO helps make F-150; Toyota gets advertising honor.
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