Ford's ad review: Handicapping the contendersJune 11
Ad agency holding companies going after Ford's massive global creative advertising business have to navigate a thicket of potential auto account conflicts -- and at least one firm is not involved for that reason.
Acura rocks out, cranks the volume with ad campaign for 2019 RDXJune 6
AutoNation redoubles cancer effortsJune 4
AutoNation is launching its largest advertising campaign yet: A $25 million nationwide initiative centered on Drive Pink, the company's mission to devote nearly all its philanthropic efforts to cancer.
Acura's story once lost its way, Ikeda saysMay 26
Fiat Chrysler launches U.S. media agency reviewMay 22
Mazda picks up a slight German accentMay 14
They got gameMay 14
Ford puts huge ad account up for reviewApril 20
Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.
Internet eats everythingApril 23
CDK Global buys digital agency Progressus MediaApril 18
CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.
VW launches global creative ad agency reviewApril 16
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.