Advertising

Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."...
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VINCE BOND JR.

Inside the Camaro's transformation for latest 'Transformers' film

4:09 pm U.S. ET | June 26, 2014
The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots....
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No apologies from Cadillac CMO

7:00 am U.S. ET | June 23, 2014
Uwe Ellinghau is unapologetic about pushing four-wheeled symbols of affluence. And the former BMW marketing executive is about to deliver a wake-up call to American sports executives by undertaking a line-by-line assessment of every nickel Cadillac spends on sports marketing. He is charged with creating a consistent brand strategy for Cadillac around the world -- rather than the localized efforts that have produced mixed results...
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Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014
Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months....
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Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014
GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
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Acura sponsoring Tiger Woods Foundation

1:54 pm U.S. ET | June 18, 2014
American Honda's Acura division has signed a three-year agreement to support the Tiger Woods Foundation and three related golf tournaments associated with the star golfer's educational efforts....
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Detroit's Casey Kasem lent voice to Chevy, Ford commercials

12:14 pm U.S. ET | June 16, 2014
Casey Kasem, the Detroit-born disc jockey who hosted the popular radio show “American Top 40” and died on Sunday, lent his voice to American classics -- rock 'n' roll, cartoons and cars. Kasem, 82, died of sepsis and was suffering from Lewy body dementia. The Wayne State University graduate did voice-over in commercials for Chevrolet and Ford in the 1970s and 1980s....
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VW's distracted driving ad attracts 19M views on YouTube

2:15 pm U.S. ET | June 13, 2014
VW is warning drivers in China of the dangers of texting and driving, but a video spot used in the effort seems to be resonating with a broader audience on YouTube. The clip, as of Saturday morning, had nearly 19 million views on YouTube....
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Nissan uses World Cup to embrace Hispanic customers

4:02 pm U.S. ET | June 12, 2014
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan's own popularity among Hispanic consumers in the United States. The ads will run on TV and social media, featuring high-energy Hispanic soccer fans playing soccer, watching the World Cup games and driving Nissans....
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Oh, Alice! 'Brady' maid made saucy pitch for Ford

12:01 am U.S. ET | June 9, 2014
Actress Ann B. Davis, who died last week at 88, had the starring role in one of the most memorable car commercials of all time -- a 1962 Ford Fairlane spot called "That Fairlane Feeling."...
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Chrysler spot pitches the 200 and the workers who make it

6:47 am U.S. ET | June 6, 2014
Chrysler will market its all-new 200 as a car with "swagger" and "soul" in a new campaign breaking Saturday that focuses not just on the car, but the people who make it....
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Toyota's ad agency hires new creative chief

6:02 pm U.S. ET | June 4, 2014
Saatchi & Saatchi LA, the longtime advertising agency of record for Toyota Motor Sales USA, has hired Jason Schragger, a former creative executive with Nissan's global marketing team, as its new chief creative officer to oversee work for the Toyota brand....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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Before 'The Brady Bunch,' Ann B. Davis starred for Ford

3:23 pm U.S. ET | June 2, 2014
Before actress Ann B Davis was Alice, the live-in maid on the 1970s sitcom “The Brady Bunch,” she lent her wisecracking humor to a saucy commercial for the mid-sized Ford Fairlane, detailing “that Fairlane feeling.”...
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Motor Trend, Automobile magazines reshaped in consolidation

6:40 pm U.S. ET | May 29, 2014
Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network....
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AutoWeb pay-per-click ad startup to expand in Detroit, begin hiring

1:01 pm U.S. ET | May 29, 2014
A Miami-based automotive advertising startup is expanding in Detroit with the launch of its pay-per-click ad platform. AutoWeb is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit....
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Acura to sponsor Seinfeld's show for 4 more seasons

7:00 am U.S. ET | May 23, 2014
Acura has signed up to sponsor comedian Jerry Seinfeld's "Comedians in Cars Getting Coffee" web series for four more seasons....
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Hyundai focuses on passion and loyalty for its 2014 World Cup campaign

7:04 am U.S. ET | May 22, 2014
Hyundai Motor America's ad campaign for the 2014 World Cup focuses on passion and loyalty as the Korean automaker seeks to maximize the impact of its multimedia blitz during the games....
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Toyota remains most valuable car brand worldwide, study says

12:01 am U.S. ET | May 21, 2014
Toyota is the world's most valuable car brand once again, while Ford and GM's Chevrolet brand are making strides as consumer confidence builds in the United States, according to research released today by marketing consultant Millward Brown....
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Ford's head of digital media communications departs

7:22 pm U.S. ET | May 19, 2014
Scott Monty, the architect and face of Ford's pioneering social media efforts, has left the company after nearly six years....
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Porsche sued over 'Fast and Furious' actor Paul Walker's fatal crash

11:23 am U.S. ET | May 13, 2014
Kristine Rodas, the widow of Roger Rodas -- who in November 2013 was killed along with “Fast and Furious” actor Paul Walker in a Porsche Carrera GT crash -- filed a wrongful death lawsuit in Los Angeles against the automaker....
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Targeted marketing yields lessons for broader appeals

12:01 am U.S. ET | May 12, 2014
As the face of America's population has changed, so too has the business of multicultural marketing and advertising....
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Lexus aims to arouse interest in F line

12:01 am U.S. ET | May 10, 2014
Tires chirp. A couple writhes in the rain. A man enters a hotel with an attractive woman on each arm. This is not your uncle’s Lexus ad....
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Nissan's marketing chief Brancheau departs

12:00 pm U.S. ET | May 9, 2014
Jon Brancheau, Nissan's North American marketing chief who helped the brand sharpen its image with consumers over the past four years, is leaving the company. Both Brancheau and Nissan officials today said the move was voluntary....
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Omnicom, Publicis call off proposed $35 billion ad merger

10:52 pm U.S. ET | May 8, 2014
The proposed $35 billion merger between Omnicom Group and rival Publicis Groupe has been called off as the challenges in forming the world's largest advertising agency proved too immense for the partners....
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Dealer Speaks - Defying Dad, by building on his legacy

Dealer Speaks - Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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