Advertising

Fiat casts Sean Combs in desert spot highlighting 500L

10:00 am U.S. ET | Feb. 12, 2014
Fiat-Chrysler's Fiat brand will kick off a marketing campaign Thursday for the 500L to help differentiate the four-door hatchback from the smaller two-door Fiat 500 minicar.... Read More »

 

The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation.... Read More »

 

Super Bowl XLVIII: The post-game stats

12:01 am U.S. ET | Feb. 10, 2014
Now that this year's Super Bowl commercial frenzy is over, what did automakers get for the $133,333 they plunked down for each second of airtime?... Read More »

 

Ford pushes dealers toward paid search, digital advertising

12:01 am U.S. ET | Feb. 10, 2014
Ford Motor Co. is using the power of the purse to steer more of its dealers' advertising dollars toward digital media.... Read More »

 

Ford parlays game spots into Web hits

12:01 am U.S. ET | Feb. 9, 2014
Ford's Super Bowl ad buy scored some extra points online.... Read More »

 

Game ads work OT on viewers' 'second screens'

12:01 am U.S. ET | Feb. 8, 2014
Right after Peyton Manning's first-quarter interception toss to Seattle Seahawks safety Kam Chancellor in Super Bowl XLVIII, American Honda tweeted out a condolence video of sorts.... Read More »

 

BMW debuts i subrand during Winter Olympics

3:56 pm U.S. ET | Feb. 7, 2014
BMW showed off its i subbrand during the opening ceremony of the Winter Olympics on Friday night. The first of three i television commercials featured the i8 plug-in hybrid super car.... Read More »

 

Toyota parts, service boosted by high-profile ad campaign

12:01 am U.S. ET | Feb. 3, 2014
Advertising of dealers' parts and service need not be dull -- or done by the parts department or the regional dealer ad association on a shoestring budget. Eighteen months ago, Toyota Motor Sales USA placed all marketing of parts, service and accessories under the company's marketing arm, the same group that handles new-vehicle marketing. The move has reaped huge dividends, the company says.... Read More »

 

VINCE BOND JR.

These auto brands scored big in the Super Bowl

5:11 pm U.S. ET | Feb. 3, 2014
Who won the Super Bowl commercial war? Apparently, luxury brands Maserati and Jaguar were victorious in their efforts to get the Ghibli and F-Type on consumers' radars.... Read More »

 

DAVID BARKHOLZ

Bob Dylan hit with a fist, not flower

3:14 pm U.S. ET | Feb. 3, 2014
For many baby boomers, it's tough to be disciplined by your hero. But there was singer-songwriter Bob Dylan, credited with being the anti-establishment voice of the Vietnam War generation, defiantly celebrating American cars and American workers in the controversial Chrysler Super Bowl commercial that debuted last night.... Read More »

 

2014 SUPER BOWL ADS

Amid Super Bowl rout, automakers tackle their brand challenges

9:07 pm U.S. ET | Feb. 2, 2014
This year's crop of Super Bowl ads, and the dollars spent on them during Seattle's 43-8 rout of Denver, spotlighted the unique challenges some automakers face in realigning their brand images with their expanding product portfolios. It also illustrated the divergent strategies they are using to build and maintain buzz around their big-budget marketing bets.... Read More »

 

Why VW picked outside agency for 'Wings' spot

12:01 am U.S. ET | Feb. 2, 2014
Why did Volkswagen of America skip its agency of record, Deutsch, when it came time to create this year's spot?... Read More »

 

Fiat Chrysler plans 3 Super Bowl ads

2:46 pm U.S. ET | Jan. 31, 2014
Fiat Chrysler Automobiles said today it will broadcast three commercials during the Super Bowl on Sunday. The spots will run in the first commercial break of the first quarter, during halftime and during the final commercial break of the third quarter.... Read More »

 

Ford's store, company employees will buzz about Bowl spot

5:47 pm U.S. ET | Jan. 29, 2014
Ford is encouraging its more than 3,000 dealerships and their employees and Ford company employees to help create buzz for an advertising spot scheduled to air before the Super Bowl, and sustain it for several weeks after.... Read More »

 

Chrysler to feature Bob Dylan in Super Bowl ad, report says

11:24 am U.S. ET | Jan. 29, 2014
Singer-songwriter Bob Dylan will star in a Chrysler commercial during Sunday's Super Bowl, following celebrities such as Eminem, Clint Eastwood and Berry Gordy, according to Billboard magazine.... Read More »

 

VW's German engineers get their dynamic wings in Super Bowl ad

10:44 am U.S. ET | Jan. 28, 2014
Volkswagen revealed its 60-second Passat commercial today for the Super Bowl this weekend. It features German engineers that, like Frank Capra's angels, strive to get their wings.... Read More »

 

Kia's Super Bowl ad features Fishburne and The Matrix

2:03 pm U.S. ET | Jan. 28, 2014
Actor Laurence Fishburne returns to his dark glasses and trenchcoat as Morpheus from "The Matrix" in Kia's Super Bowl effort this year.... Read More »

 

Ford aims to get jump on GM, rivals on Super Bowl Sunday

2:33 pm U.S. ET | Jan. 27, 2014
Ford is aiming to get out ahead of rival automakers on Super Bowl Sunday with a spot featuring actor James Franco that will break after the coin toss but before the kickoff.... Read More »

 

NICK BUNKLEY

Why Honda's 'pretty great' image of Detroit was so weird

11:57 am U.S. ET | Jan. 27, 2014
Today is pretty great -- as long as you drive a Honda Civic and don't live in Detroit. That seemed to be the message of American Honda's latest commercial, or at least that's how some people here in Bankruptville, USA, interpreted it.... Read More »

 

JAMIE LaREAU

FTC ad regulators could 'make an example' of 1 dealer in each state

12:01 pm U.S. ET | Jan. 26, 2014
Colorado car dealers take heed and watch those ads. Leaders of the Colorado Automobile Dealers Association outlined the pressing issues for dealers at CADA's breakfast on Sunday morning in New Orleans at the National Automobile Dealers Association convention.... Read More »

 

Honda tweaks national Civic ad that spotlighted Detroit's 'pain'

4:29 pm U.S. ET | Jan. 25, 2014
Honda has tweaked a national commercial for the Civic compact after the original spot caused an uproar in Detroit for featuring images of protesters outside of a federal court in the bankrupt city.... Read More »

 

Jaguar execs tout Super Bowl spot

7:01 pm U.S. ET | Jan. 25, 2014
Jaguar executives want to keep the brand's sales momentum going with its first-ever Super Bowl commercial that touts a new variant of the F-Type. Jaguar and Land Rover dealers got a preview of the 60-second commercial "Rendezvous" that features iconic British villains.... Read More »

 

Infiniti wants more distance from Nissan ads

4:36 pm U.S. ET | Jan. 25, 2014
Infiniti wants to have a new global ad agency selected and in place by July as it pushes further away from its mass-market sibling, Nissan.... Read More »

 

For automakers, a pre-Super Bowl flag on creativity's limits

11:42 am U.S. ET | Jan. 24, 2014
Ten days before the broadcast of professional football's Super Bowl provides automakers their biggest U.S. advertising day of the year, regulators warned that creativity must have its limits.... Read More »

 

Blitz of Super Bowl auto ads pits Muppets vs. British villains

12:34 am U.S. ET | Jan. 24, 2014
From the Muppets to James Franco and British villains, Hollywood will be working hard for the auto industry during the Super Bowl. Automakers are spending as much as $6 million per 30-second spot to grab consumers and promote a bumper crop of new vehicles during the telecast.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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