Advertising

New Acura ad will feature voice of 'Creed' star

9:00 am U.S. ET | Jan. 14, 2016

Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. The spot will begin running on Sunday during the NFL's AFC playoff game between the Denver Broncos and Pittsburgh Steelers on CBS....
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Some of dealers' claims against TrueCar advertising proceed

4:20 pm U.S. ET | Jan. 12, 2016

TrueCar was unable to end a claim by a coalition of 162 new- and used-vehicle dealerships around the U.S. that it violated federal and New York laws through advertising a haggle-free experience and telling customers they can learn a vehicle's “factory invoice” price through its website and thus get “an exceptional offer.”...
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To launch Titan, Nissan praises Ford, Chevy, Dodge

10:45 pm U.S. ET | Jan. 11, 2016

To kick off its redesigned full-size Titan XD pickup, Nissan aired a 90-second national TV spot Monday night created to put a lump in viewers' throats by saluting Ford, Chevrolet and Dodge....
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Emotional Acura, Hyundai ads among honorees of One Show awards

4:30 pm U.S. ET | Jan. 11, 2016

Acura and Hyundai's heartstring-pulling spots were among the winners during the third annual One Show Automobile Advertising of the Year Awards. The winners were announced today during the Detroit auto show....
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Toyota is back in the Super Bowl for Prius

6:00 am U.S. ET | Jan. 11, 2016

Toyota will tout its newly redesigned 2016 Prius in a Super Bowl ad, using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before....
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2016 Fiat 500X shares spotlight with Zoolander in new ad campaign

10:00 pm U.S. ET | Jan. 10, 2016

The flamboyant supermodel Derek Zoolander is getting behind the wheel of the 2016 Fiat 500X in Fiat Chrysler Automobiles' latest movie tie-in. FCA is partnering with Paramount Pictures for a co-branded ad campaign that aligns with upcoming comedy flick Zoolander No. 2, which hits theaters Feb. 12....
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Fiat Chrysler poised to add two more ad agencies to roster, report says

8:28 am U.S. ET | Jan. 9, 2016

Fiat Chrysler is set to add Interpublic's FCB and Omnicom's DDB to its roster of ad agencies, people familiar with the matter told Advertising Age....
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Why car dealers hate political ads

11:37 am U.S. ET | Jan. 8, 2016

As what promises to be the most expensive presidential election in U.S. history heats up, one constituency is dreading the coming barrage of political advertising perhaps more than any other: car dealers....
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In new ad, 2016 Chevy Malibu is in elite company

11:44 am U.S. ET | Jan. 8, 2016

In a new ad, the 2016 Chevrolet Malibu is a luxury car -- at least in the minds of some consumers -- thanks to a simple badge removal. Continuing the brand's "Real People, Not Actors" campaign, consumers were shown a Malibu and asked what type of vehicle it was and how much it cost....
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Buick plans to run Super Bowl ad for Cascada

6:38 am U.S. ET | Jan. 7, 2016

Buick will air its first-ever Super Bowl commercial during next month's broadcast, a bid to raise the brand's profile ahead of a big product-launch year....
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Dodge Brothers return in new set of ads

2:19 pm U.S. ET | Jan. 6, 2016

The Dodge Brothers are back for another round of ads complete with the brand's signature wit -- and an added touch of cinematic flair....
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Mini joins the Super Bowl ad blitz

7:36 pm U.S. ET | Jan. 4, 2016

Mini is returning to the Super Bowl ad game after a five-year hiatus. The small-car brand's commercial is slated to run in the third quarter of Super Bowl 50. It will be Mini's second Super Bowl ad....
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Fiat turns to fans to tell the story

12:01 am U.S. ET | Jan. 3, 2016

Nearly five years after returning to the U.S. market, Fiat is ready to speak to the public through the voices of its owners....
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Chevy Silverado ad portrays 'mobile office' capability

1:09 pm U.S. ET | Dec. 30, 2015

A new Chevrolet ad paints the 2015 Silverado pickup as a mobile office thanks to its 4G LTE connectivity....
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2015 LISTS OF 10

The year's most memorable marketing moments

12:01 am U.S. ET | Dec. 28, 2015

Memorable moments in marketing in 2015...
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VW plans to drop 'Das Auto' slogan as part of image rebuild

7:32 am U.S. ET | Dec. 22, 2015

Scarred by a public relations thrashing over its diesel emissions cheating scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty....
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Cox hires new ad agency for Autotrader, Kelley Blue Book

10:07 am U.S. ET | Dec. 21, 2015

Cox Automotive has appointed Zambezi as the lead brand strategy and creative agency for its Autotrader and Kelley Blue Book brands following a competitive review....
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Honda Ridgeline pickup to make a comeback at Super Bowl

11:00 am U.S. ET | Dec. 18, 2015

Honda will return to the Super Bowl with a spot showcasing the new 2017 Ridgeline pickup. The ad, which will be the Ridgeline's TV debut, is slated to run in the third quarter. The Ridgeline will make its world debut at the Detroit auto show in January....
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VIRTUAL REALITY

Google's goggles open up new world for auto marketers

12:01 am U.S. ET | Dec. 14, 2015

Virtual reality is making its way to the masses in auto marketing. While Google Cardboard isn't nearly as advanced as other upcoming options, it allows automakers to dabble in a developing space with engaging content that's accessible to a wide range of smartphone-owning consumers....
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Porsche 911 ad pits the best against the best

12:58 pm U.S. ET | Dec. 14, 2015

What happens when the greatest faces off against himself in the ring? That's what Porsche tries to find out in a new commercial for the 2017 911 sports car featuring the likeness of a young Muhammad Ali lacing up against himself....
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NEWS ANALYSIS

Who is having a worse year -- VW or Chipotle?

10:07 am U.S. ET | Dec. 14, 2015

As 2015 fades to black, Volkswagen and Chipotle probably wish they could get a do-over. Both brands suffered through PR crises this year that have taken a serious toll on consumer perception. But which company fared worse?...
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Toyota trains for Olympic-size sponsorship

12:01 am U.S. ET | Dec. 14, 2015

Toyota's broad sponsorship of the Olympic Games will vault the automaker to the top tier of the global marketing podium, alongside some of the world's largest and most recognizable brands, including Coca-Cola, McDonald's and General Electric....
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Ram reaches out to women who love country music

12:01 am U.S. ET | Dec. 13, 2015

In recent years, Ram has built relationships with country music stars such as Miranda Lambert and Kellie Pickler to broaden its appeal. Ram has engaged country music fans with exclusive concerts and online hubs through Yahoo and Rolling Stone magazine that feature behind-the-scenes moments with artists and other content....
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FCA promotes Star Wars in L.A. with custom-wrapped Dodges

3:52 pm U.S. ET | Dec. 11, 2015

Fiat Chrysler Automobiles will have three specially wrapped Dodge vehicles on the streets of greater Los Angeles this weekend as part of its partnership with Lucasfilm to promote the new Star Wars movie....
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Acura plans return to Super Bowl with NSX ad

9:00 am U.S. ET | Dec. 9, 2015

Acura is returning to the Super Bowl after four years. The brand says the first quarter spot will feature the NSX supercar and focus on its North American roots....
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