Maryland dealership retools its approach to pricingThu, 19, Jan 2017
Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.
How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
Hyundai will shoot its Super Bowl ad live during the gameWed, 18, Jan 2017
New Chevy ad features Lego Batman with 'real people'Sat, 14, Jan 2017
Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet also unveiled a life-size Lego Batmobile made from 344,187 Lego bricks and required 1,833 hours to build.
Automakers, NASCAR surprise Mandel in AutoweekMon, 16, Jan 2017
Longtime Autoweek publisher Dutch Mandel took his own personal checkered flag at the end of 2016. After 32 years at the magazine - owned by Crain Communications, publisher of Automotive News - six seven automakers and NASCAR didn't let Mandel leave Detroit without a proper send-off.
Gulf States Toyota connects TV ads to dealer visitsThu, 12, Jan 2017
BMW to sit out Super Bowl for second straight yearMon, 09, Jan 2017
Buick back for the big gameWed, 11, Jan 2017
Mercedes jumps back into the Super BowlTue, 10, Jan 2017
Audi confirms Super Bowl ad buy, becomes third auto brand in the gameThu, 05, Jan 2017
Honda is coming back to Super Bowl to plug CR-VTue, 03, Jan 2017
Nissan dealers feel the force of Rogue campaignThu, 29, Dec 2016
Some dealers say Nissan's marketing strategy aimed at Star Wars fans is building brand awareness and enthusiasm around Nissan and the Rogue, though they suspect it may be the popularity of the Rogue crossover alone driving actual sales.