Advertising

Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015
The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game....
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Getting creative to get noticed at NADA

5:53 pm U.S. ET | Jan. 24, 2015
Big vendors can afford the big bucks. But smaller outfits need to think outside the box if they want to get noticed by as many attendees for as few dollars as possible. Here's how some do it....
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NICK BUNKLEY

Could a Super Bowl loss deflate car sales in New England or Seattle?

4:45 pm U.S. ET | Jan. 24, 2015
Cars are emotional purchases for consumers. A Wisconsin dealer told me he got clear evidence of that this week, after the Green Bay Packers were eliminated from the NFL playoffs is heartbreaking fashion....
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NADA offers a dealers' guide to federal advertising rules

5:53 pm U.S. ET | Jan. 24, 2015
NADA announced a new Dealer Guide to Federal Advertising Requirements aimed at helping dealerships avoid trouble with the Federal Trade Commission, especially over advertising for lease and finance terms....
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Hyundai is the latest carmaker to 'take a time out' from Super Bowl

9:08 pm U.S. ET | Jan. 23, 2015
Hyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year....
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JAMES B. TREECE

Where are you spending your dollars on digital?

5:00 pm U.S. ET | Jan. 23, 2015
The impact of digital tools on dealerships' marketing has grown exponentially. Those tools have been a hot topic at the last few NADA conventions. But it may be time for the focus to shift....
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VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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LINDSAY CHAPPELL

The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015
One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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George Gibson, chief engineer of the Dodge Dart, dies at 92

9:17 am U.S. ET | Jan. 23, 2015
George Gibson Jr., a former chief engineer for Dodge, died Wednesday in Rochester, Minn. He was 92....
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New Ram ads feature singer Miranda Lambert

7:14 am U.S. ET | Jan. 23, 2015
Ram's newest advertising blitz features singer Miranda Lambert and her song, “Roots and Wings,” written exclusively for the campaign. The campaign includes television, print, digital, social media and long form video elements....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
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Kia challenges you to out-stare NBA star Blake Griffin

8:01 am U.S. ET | Jan. 20, 2015
Kia is inviting people to a digital stare-off with NBA star Blake Griffin --- “Blink Griffin” -- with an interactive site using webcam technology that recognizes and responds to blinks....
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Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year....
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HANS GREIMEL

Acura exec drops the chalupa, runs for the border

8:00 am U.S. ET | Jan. 19, 2015
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque....
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Acura launches new ILX ad during AFC game

5:50 pm U.S. ET | Jan. 17, 2015
Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign....
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Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015
Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington....
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CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015
CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age....
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BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
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Seinfeld upends Acura's Super Bowl ad for NSX

12:04 pm U.S. ET | Jan. 14, 2015
No supercar for you! At least, not until Jerry Seinfeld takes a test drive. Acura will forgo advertising in this year's Super Bowl on Feb. 1 even though it has a production-version NSX for enthusiasts to order for the second half of the year....
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GM to sit out Super Bowl ad lineup

5:05 pm U.S. ET | Jan. 13, 2015
General Motors will sit out the 2015 Super Bowl.
...
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CIVICS LESSON

Cleveland Honda dealers blaze trail with regional ad tactics

12:01 am U.S. ET | Jan. 12, 2015
Northern Ohio Honda Dealers have set upon a new way of getting the word out. Rather than just buy TV and radio advertising in metropolitan Cleveland, the group has gotten heavily involved in charitable, sports and other local events, sometimes with its own advertising....
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First spots for '15 F-150 tout capability

12:01 am U.S. ET | Jan. 5, 2015
Ford's advertising approach for the F-150 indicates that the car-maker sees more potential to hook buyers with the truck's capabilities than with its fuel economy, which is improved but not as far ahead of competitors as some might have thought aluminum would take it....
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BUICK

An ad campaign delivers big

12:01 am U.S. ET | Jan. 5, 2015
The Envision will fill the vast hole in Buick's crossover lineup between the petite Encore and prodigious Enclave, though it's unlikely to arrive in showrooms before late 2015....
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Edward Herrmann, longtime voice of Dodge and car enthusiast, dies at 71

6:15 pm U.S. ET | Dec. 31, 2014
Edward Herrmann, a prolific character actor, classic car collector and the popular voice of Dodge advertising through most of the 1990s, and for Hyundai in 2006, died Wednesday. He was 71....
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