Advertising

Acura mixes a little 'memeness' with March Madness

6:15 pm U.S. ET | March 19, 2015

Acura is adding a little “memeness” to March Madness with a digital promotion on ESPN.com. It's a real-time marketing effort in which a “Meme Team” creates clever memes that tie into the NCAA men's basketball tournament action as it plays out....
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Buick has a March Madness tourney of its own

7:00 pm U.S. ET | March 15, 2015

Buick is joining in on the March Madness bracket craze with its own “Sweet 16.” The brand on Monday is launching the Bracket Showdown, which pits 16 trick-shot artists in a tournament-style online promotion on Buick.com....
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Safety highlights, mpg, limited-time offers can make digital ads more effective, study says

9:00 am U.S. ET | March 12, 2015

Mentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report....
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Honda ads will urge drivers to seek Takata airbag fixes

8:00 am U.S. ET | March 12, 2015

American Honda on Monday will launch an ad campaign urging owners to fix vehicles recalled for Takata airbag inflators at risk of exploding during a crash....
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TrueCar sued by dealers for 'false advertising'

5:45 pm U.S. ET | March 9, 2015

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's services can buy a car without haggling or negotiations. The filing dealers are not current users of TrueCar, though some have used the service in the past....
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Dodge extends ties with 'Fast and Furious' movie series

4:30 pm U.S. ET | March 9, 2015

Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7....
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GMC ads: 'This is precision'

12:01 am U.S. ET | March 9, 2015

You won't see GMC trucks clambering over rocks in new commercials that are part of the brand's broadest advertising campaign in 15 years,...
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Surveys can lie, but the brain knows if shoppers like ads

12:01 am U.S. ET | March 7, 2015

Auto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are resonating emotionally. Triggering a strong emotional reaction is crucial for advertisers because it activates the brain's memory centers and could be the gateway to a sale....
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JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand....
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GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015

Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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GUEST BLOG

BLOG: Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015

Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
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Cadillac launches brand-building ad for Oscars night

1:30 pm U.S. ET | Feb. 18, 2015

Cadillac will debut its new advertising direction during the Oscars broadcast Sunday with a contemplative commercial that quotes from a Teddy Roosevelt speech, anchored by the tag line "Dare Greatly."...
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VINCE BOND JR.

BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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Fiat Chrysler launches millennial marketing push for Jeep Renegade

3:51 pm U.S. ET | Feb. 9, 2015

The Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV....
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How Chevy pulled off its Super Bowl 'blackout'

12:01 am U.S. ET | Feb. 9, 2015

Chevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. Extend the “blackout” too long, and they'd risk ticking-off fans instead of luring them to the Colorado pickup and its 4G LTE connectivity....
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EMOTIONAL DRIVER

TrueCar pitches joy, not price, in Owen Wilson campaign

12:01 am U.S. ET | Feb. 9, 2015

TrueCar, the online car-buying service that has struggled to find its marketing voice, is pitching the joy of vehicle ownership rather than price in a new campaign. The campaign has a new pitchman: actor Owen Wilson, who is familiar to TrueCar's target audience: millennial parents who are moving up in their careers and starting families, said Lucas Donat, TrueCar chief marketing officer....
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LINDSAY CHAPPELL

In the rush to digital, a defense of the old media

12:01 am U.S. ET | Feb. 9, 2015

Digital, digital, digital was the clear, repetitive marketing message for auto dealers at this year's National Automobile Dealers Association convention. But ad agency owner Terry Lancaster had a different message for retailers: Don't be so quick to change horses....
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Nissan flashes true-to-concept Maxima

12:01 am U.S. ET | Feb. 9, 2015

Nissan gave Super Bowl viewers a sneak peek at its redesigned 2016 Maxima sport sedan....
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VINCE BOND JR.

BLOG: No big bucks for a Super Bowl ad? No problem

6:00 pm U.S. ET | Feb. 6, 2015

Mitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. The small brands, lacking the deep ad budgets of their larger counterparts, relied heavily on social media to piggyback on Super Bowl hype....
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FROM THE SIDELINES

Ford opts to dial up radio service spots

6:00 pm U.S. ET | Feb. 6, 2015

Ford passed on a TV commercial during the Super Bowl, but it did broadcast commercials during the big game -- on radio -- to pitch service at its dealerships....
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VINCE BOND JR.

BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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Dealership's billboard brings in business -- to 911

12:01 am U.S. ET | Feb. 2, 2015

The Des Moines County Sheriff's Department noted that about 20 people who drove by the sign called 911 to report a possible jumper....
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Automotive News
Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
» Watch the Video
     
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