Nissan sees ads transcending bordersMon, 30, May 2016
Nissan will launch a new U.S. advertising campaign this week, but other significant marketing changes are coming.
FCA launches digital ad campaign for 2017 Chrysler PacificaFri, 27, May 2016
Fiat Chrysler's new digital campaign for the 2017 Chrysler Pacifica introduced the group of small experts in a video launched Thursday night.
Dodge hires new ad agencyWed, 25, May 2016
Fiat Chrysler Automobiles has selected GSD&M as lead agency for Dodge after a review, according to people familiar with the matter. The Omnicom Group agency will replace Wieden & Kennedy, which mutually parted ways with the automaker in early March ending a six-year relationship.
AT&T adds connected-car plans, launches first ad campaign aimed at consumersFri, 20, May 2016
AT&T has added Volkswagen and Infiniti to its wireless connected-car program and is introducing a new connected-car data plan for existing tablet or smartphone customers with unlimited plans.
Eagles work in concert for Fiat ad shootMon, 23, May 2016
To grab dramatic footage aerial footage of the Fiat 124 roadster, ad agency FCB Chicago used a trio of eagles with small Sony Action Cams attached to them, and tried to steer clear of crows.
Supercharging a Facebook marketing driveMon, 23, May 2016
Quirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment.
Fiat reprises 'blue pill' man to launch 124 Spider adsFri, 13, May 2016
The elder gentleman in Fiat's 2015 Super Bowl spot “Blue Pill,” who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider.
GM reviewing dealer sales metric in wake of legal setbackThu, 12, May 2016
General Motors is reviewing the way it measures dealer sales effectiveness following last week’s court ruling in New York that deemed the company’s current system unfair, a top executive said.
Auto marketers tout the benefits of sports advertisingWed, 11, May 2016
Sports remain one of the last bastions of live TV, making it an irresistible chance for automakers to reach consumers, according to some of the top marketing minds in the business.
Chevy marketing rides on 'Real People' powerMon, 09, May 2016
Chevrolet hired Tim Mahoney three years ago to help revitalize the image of the brand, which was still licking its wounds from General Motors' 2009 bankruptcy. Since then, he has overseen the global rollout of Chevy's "Find New Roads" marketing theme, which he says is the brand's first cohesive marketing effort in decades.
Chevy launches small-car website to connect with young buyersMon, 09, May 2016
ChevySmallCars.com, a “lifestyle-oriented” website dedicated to the Spark minicar, Sonic subcompact car and Trax subcompact crossover, is aimed at younger car buyers, who are more likely to buy the vehicles than other groups.
Team Detroit, Ford's ad agency, rebranded as GTBFri, 06, May 2016
Team Detroit, the Dearborn, Mich., firm that handles Ford Motor Co.'s advertising, has a new name: GTB.