Scion frees ad agency to go for the weird

12:01 am U.S. ET | Oct. 12, 2015

The latest TV campaign for Scion's new iM hatchback and iA compact sedan uses a mix of familiar ingredients: cars driving through beautiful landscapes, close-ups of the interiors and a script that ticks off standard features such as backup cameras and dual-zone climate control. But then, apropos of Scion, things get weird....
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Infiniti's Witherspoon puts 'experience' to work

12:01 am U.S. ET | Oct. 12, 2015

Allyson Witherspoon, director of marketing communications and media for Infiniti USA, is molding the brand's message as it prepares for a wave of new products over the next three years....
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Chevy Traverse stars in parenting-themed comedy series on Yahoo

2:57 pm U.S. ET | Oct. 6, 2015

Chevrolet launched a digital comedy series with Yahoo this week to pitch the 2016 Traverse to busy parents....
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VW sued by West Virginia over clean diesel claims

6:29 am U.S. ET | Oct. 6, 2015

West Virginia is suing Volkswagen AG for deceiving car buyers after the EPA said last month that the company had installed software to hide that its diesel engines exceeded pollution standards....
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Toyota readies biggest Tacoma campaign in decade amid truck battle

12:01 am U.S. ET | Oct. 2, 2015

Toyota's Tacoma is about to get dirty as it fends off new competition in the midsize truck segment. The 2016 model -- which has been overhauled for the first time in a decade -- is backed with a new campaign positioning the truck as the choice for dirt-bike racers, off-roaders, snowboarders, and other outdoor adventure seekers....
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Ford to feature Dwayne 'The Rock' Johnson in service ad campaign

12:01 am U.S. ET | Oct. 1, 2015

Chevrolet may be “like a rock,” but Ford now has “The Rock” on its side. Ford today said it has hired Dwayne Johnson, the actor and former wrestler known as “The Rock,” to promote its dealerships’ service departments in a new advertising campaign....
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Porsche sued by Paul Walker's daughter over fatal accident

4:09 pm U.S. ET | Sept. 29, 2015

The daughter of Paul Walker, Meadow Walker, has filed a wrongful death lawsuit against defendants Porsche Cars of North America and Beverly Hills Porsche, the Los Angeles Times reports....
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VW puts U.S. ads on hold amid emissions scandal

12:46 pm U.S. ET | Sept. 26, 2015

Volkswagen of America is further reducing its media presence in the wake of its diesel emissions scandal by putting national advertising on hold for at least the next two weeks....
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Wired's native ad for VW diesel tech goes missing

3:30 pm U.S. ET | Sept. 23, 2015

As recently as last week, Wired magazine on social media was touting content sponsored by Volkswagen about "how diesel was re-engineered." But this week -- just as VW faces growing scrutiny over software installed on its diesel vehicles that evades emissions tests -- previously published links to the branded content are no longer working....
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BLOG: A cautionary tale of 2 dealership groups and compliance

1:15 pm U.S. ET | Sept. 23, 2015

Just two years after the FTC charged them with deceptive advertising, two dealership groups caught fire again. And it’s costing them....
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FTC urged to investigate VW diesel advertising claims

3:38 pm U.S. ET | Sept. 22, 2015

In a widening of the U.S. government's pressure on Volkswagen, a top U.S. senator today called for the Federal Trade Commission to investigate Volkswagen's advertising of its diesel engines and explore possible recourse for consumers who purchased the vehicles....
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Volkswagen brand takes image hit as perception scores plummet

2:16 pm U.S. ET | Sept. 22, 2015

The growing emissions scandal at Volkswagen is starting to harm the automaker's brand image on social media and beyond, although its Audi brand appears to be sheltered some, according to new data....
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Audi's 'Truth in Engineering' ads come back to bite amid probe

8:49 am U.S. ET | Sept. 21, 2015

Audi's advertising pitches under the banner "Truth in Engineering" have come under fire after Volkswagen Group admitted to violating U.S. emissions rules....
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Buick shapes ad message to break down walls

12:01 am U.S. ET | Sept. 21, 2015

Tony DiSalle, U.S. vice president of Buick and GMC marketing, says Buick still has plenty of walls to knock down when it comes to perceptions that its vehicles are outdated cruisers for senior citizens, so the reintroduction phase of the Buick campaign will continue for the foreseeable future....
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Lexus plots escape from 'RX/ES land'

12:01 am U.S. ET | Sept. 21, 2015

Lexus is preparing for a three-part marketing campaign this fall that will seek to remind buyers there's more to the company than its milquetoast volume sellers....
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Honda's stop-motion ad pitches no ordinary carmaker

1:00 pm U.S. ET | Sept. 20, 2015

Honda is making a major new commitment to a corporate branding campaign with the launch of a 2-minute, stop-motion ad that takes viewers through a paper-flipping, historical journey of the company's products....
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W.Va. dealership group pays $80,000 civil penalty over ads

2:14 pm U.S. ET | Sept. 18, 2015

A West Virginia auto dealership group agreed to pay an $80,000 civil penalty to settle a U.S. Federal Trade Commission lawsuit that charged it with showing misleading advertisements, the FTC said....
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Toyota bans below-invoice ads

12:01 am U.S. ET | Sept. 14, 2015

Toyota told dealers assembled at its national dealer meeting that they would no longer be permitted to advertise vehicle prices below invoice. Toyota will implement the prohibition from Jan. 1 and will begin enforcing the new ad covenants on April 1....
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'Star Wars'-inspired Chargers back in Dodge's garage … for now

3:45 pm U.S. ET | Sept. 11, 2015

A crew of Stormtrooper-inspired Dodge Chargers have been returned to their home base. Hot Wheels said the eight Chargers that invaded New York last week for a Hot Wheels “Force Friday” promotion with Uber were shipped back to the automaker....
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Hyundai kicks off NFL advertising with gameday gag

3:30 pm U.S. ET | Sept. 10, 2015

Hyundai launches its NFL sponsorship today with a television ad airing during the regular-season opener between the New England Patriots and Pittsburgh Steelers. In June, Hyundai announced a four-year deal with the NFL, replacing GM, which had sponsored the NFL since 2001....
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Caddy gives New Yorkers a sneak peek of XT5 crossover -- from the air

10:31 am U.S. ET | Sept. 10, 2015

Cadillac gave an unconventional sneak peek of its SRX replacement -- the XT5 crossover -- to a throng of New York fashionistas Wednesday night on the west side of Manhattan. Cadillac airlifted the XT5 via helicopter over the Hudson River, giving invited guests from the fashion world the first official look at the replacement for Cadillac's top-selling vehicle....
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Toyota tells dealers that below-invoice ads are taboo

8:30 pm U.S. ET | Sept. 10, 2015

Toyota told dealers assembled at a national dealer meeting that they would no longer be permitted to advertise vehicle prices below invoice. The company is implementing the prohibition beginning Jan. 1 and will begin enforcing the new ad covenants on April 1, Toyota confirmed Thursday....
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BMW, other auto brands can benefit from YouTube 'fan videos,' report says

12:51 pm U.S. ET | Sept. 10, 2015

BMW-related viewership on YouTube -- at more than 4 billion views -- is larger than that of any other auto brand, a report by marketing and data firm ZEFR found. But here's the twist: Just 5 percent of those views are on the German automaker's official YouTube channel....
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Lincoln's new ads spotlight MKX as McConaughey goes silent

12:01 am U.S. ET | Sept. 10, 2015

Matthew McConaughey is back in another round of commercials for Lincoln, but this time, he lets the product do all the talking. McConaughey, the actor whose rambling soliloquies in last year's Lincoln ads were parodied endlessly, doesn't say a single word in three new spots for the redesigned MKX crossover....
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Pontiac Aztek gains traction with millennials from 'Breaking Bad' role

9:00 am U.S. ET | Sept. 9, 2015

Several discontinued vehicle models, including the Pontiac Aztek -- well known for its spot atop many lists of the ugliest vehicles ever and for its role in AMC's “Breaking Bad” TV series -- are finding new life on the used-car market thanks to millennial buyers, an analysis found....
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