Advertising

CIVICS LESSON

Cleveland Honda dealers blaze trail with regional ad tactics

12:01 am U.S. ET | Jan. 12, 2015
Northern Ohio Honda Dealers have set upon a new way of getting the word out. Rather than just buy TV and radio advertising in metropolitan Cleveland, the group has gotten heavily involved in charitable, sports and other local events, sometimes with its own advertising....
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First spots for '15 F-150 tout capability

12:01 am U.S. ET | Jan. 5, 2015
Ford's advertising approach for the F-150 indicates that the car-maker sees more potential to hook buyers with the truck's capabilities than with its fuel economy, which is improved but not as far ahead of competitors as some might have thought aluminum would take it....
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BUICK

An ad campaign delivers big

12:01 am U.S. ET | Jan. 5, 2015
The Envision will fill the vast hole in Buick's crossover lineup between the petite Encore and prodigious Enclave, though it's unlikely to arrive in showrooms before late 2015....
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Edward Herrmann, longtime voice of Dodge and car enthusiast, dies at 71

6:15 pm U.S. ET | Dec. 31, 2014
Edward Herrmann, a prolific character actor, classic car collector and the popular voice of Dodge advertising through most of the 1990s, and for Hyundai in 2006, died Wednesday. He was 71....
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Ford will tout F-150 capability in College Football Playoff

12:01 am U.S. ET | Dec. 30, 2014
Ford will use the first-ever College Football Playoff to launch the advertising campaign for the redesigned F-150, but viewers won't hear a word about how the truck's lighter aluminum body helps improve fuel efficiency. The initial series of three commercials aims to show that the switch from steel to lighter-weight aluminum makes the F-150 more durable and stronger....
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Lincoln, McConaughey team up again to pitch MKZ

12:01 am U.S. ET | Dec. 29, 2014
Ford is rolling out a new set of commercials with actor Matthew McConaughey behind the wheel of a Lincoln as the luxury brand extends its most talked-about advertising campaign in years....
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JAMES B. TREECE

FTC finds fine print too fine, imposes fines

12:01 am U.S. ET | Dec. 14, 2014
Dealers should remember Americans are getting older. And while smartphone screens are getting bigger, they're still dinky compared to that big-screen TV on your wall. Think big print....
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FTC launches second crackdown on auto dealer advertising

2:13 pm U.S. ET | Dec. 12, 2014
The Federal Trade Commission today charged two auto dealership groups with violating earlier orders from the FTC to avoid misleading advertising regarding payments and financing, such as improper use of fine print and failure to adequately disclose significant costs....
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JAMIE LaREAU

Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014
Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
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The ultimate marketing vehicle?

12:01 am U.S. ET | Dec. 8, 2014
The center stack is already a hub for entertainment and navigation, but what if it could help you get half off a turkey sandwich at a deli that's just around the corner? For automakers and their technology partners, it's an appetizing thought....
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Lexus adopts bolder, racier persona in ads

12:01 am U.S. ET | Dec. 7, 2014
Lexus' advertising is increasingly taking on the personality of its newest models: racier, more daring and with a hint of fun. Lexus is applying that strategy across several channels....
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Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014
Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
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LINDSAY CHAPPELL

Why it will be a different Nissan that returns to the Super Bowl

10:05 am U.S. ET | Dec. 4, 2014
Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February....
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Bob Thomas, former U.S. boss of Nissan, dies at 69

7:09 am U.S. ET | Dec. 3, 2014
Bob Thomas, who led Nissan's United States sales operations in the 1990s before joining AutoNation and Edmunds, has died in Hawaii. Thomas died November 23 after a brief illness, according to friends and former colleagues. He was 69....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014
Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Fiat finally confronts 'Fix It Again, Tony'

12:01 am U.S. ET | Dec. 1, 2014
Tony doesn't exist, yet Fiat global brand head Olivier Francois calls Tony "the elephant in the room." And in a new commercial for the Fiat 500X, Francois takes on Tony....
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Not in Kansas anymore

12:01 am U.S. ET | Dec. 1, 2014
On Nov. 17, Scholfield Honda, in Wichita, Kan., received an email from Robert Farrell of Aberdeen, N.C., saying one of the dealership's promotional balloons had landed in his backyard -- about 1,180 miles from Wichita....
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Fiat takes on 'Fix It Again, Tony' in spot for the 500X

11:30 am U.S. ET | Nov. 24, 2014
Fiat global brand head Olivier Francois calls Tony “the elephant in the room.” And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more. A new spot for the Fiat 500X finally takes on Tony -- the nom de guerre for the brand's decades-old quality woes in its “Fix It Again, Tony” English-language acronym....
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Chevy will sit out Super Bowl

12:01 am U.S. ET | Nov. 24, 2014
After two big plays in the last Super Bowl, Chevrolet may watch from the couch....
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Chrysler blitzes American Music Awards

11:00 pm U.S. ET | Nov. 23, 2014
Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles....
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How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014
How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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Hyundai's U.S. marketing boss Shannon steps down

10:20 am U.S. ET | Nov. 14, 2014
Hyundai Motor America marketing chief Steve Shannon, the General Motors veteran who joined Hyundai in 2011 to help the Korean brand continue its ascendance in the United States market, has parted ways with the company....
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Mercedes gears up for its 3rd Super Bowl appearance

4:27 pm U.S. ET | Nov. 7, 2014
Automakers' plans for the Super Bowl in February are beginning to emerge. Mercedes-Benz has bought time in the big game, according to Donna Boland, a spokeswoman for the company. The news was reported earlier Friday by The New York Times....
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NICK BUNKLEY

How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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