New Audi S5 Coupe campaign pits man against beastFri, 24, Feb 2017
Acura lands jersey sponsorship deal with Columbus Crew soccer clubFri, 24, Feb 2017
Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.
Cadillac takes on 'divided nation' in Oscars adFri, 24, Feb 2017
Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.
Bill Baker, who 'put Land Rover on the map,' dies at 72Fri, 17, Feb 2017
Nissan U.S. ad account retooled by OmnicomFri, 10, Feb 2017
Omnicom Group is shifting the geographic center of its Nissan advertising account in the U.S. to the East Coast from Los Angeles, where TBWAChiatDay has been servicing the automaker since it won the creative account in 1987.
The 'Superstar' ad power behind new 'Detroiters'Mon, 13, Feb 2017
Lincoln taps bluesman for Grammys adWed, 08, Feb 2017
Lincoln plans to air a television ad for its flagship Continental sedan this Sunday during the Grammy awards. Called “Cord,” the luxury brand's 60-second spot features contemporary blues musician Gary Clark Jr. and a one-of-a-kind amplifier -- designed by Revel Audio Systems -- that mirrors the Continental's mesh grille.
Honda uses visual effects guru Pes to pitch ClarityWed, 08, Feb 2017
Honda and ad agency RPA have once again tapped visual effects guru Pes to create an ad -- but this time the artist is using live action, rather than the stop-motion technique for which he is known. The spot for the automaker's Clarity hydrogen fuel cell sedan features a choir of floating children's heads.
Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelSun, 05, Feb 2017
Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. There was a clear effort among brands to connect with consumers through themes that sound more inspirational than corporate. Meanwhile, FCA sent its loudest message yet that Alfa Romeo is back in the United States.
How Hyundai shot its emotional Super Bowl ad -- during the gameSun, 05, Feb 2017
While some companies battled for Super Bowl kickoff and first-quarter ad slots, Hyundai decided to anchor the game with a blast of raw emotion that put a new spin on the familiar tale of reuniting soldiers with their families.
Buick Super Bowl ad criticized for featuring vehicles not made in U.S.Mon, 06, Feb 2017
Buick deploys Cam Newton for Super Bowl spot, leverages Instagram adsTue, 31, Jan 2017
Carolina Panther quarterback Cam Newton didn't make it back to the big game this year, so he used his talents to help a crew of Pee Wee footballers in Buick's Super Bowl spot to tout the Cascada and hot-selling Encore.