Advertising

Porsche sued over 'Fast and Furious' actor Paul Walker's fatal crash

11:23 am U.S. ET | May 13, 2014
Kristine Rodas, the widow of Roger Rodas -- who in November 2013 was killed along with “Fast and Furious” actor Paul Walker in a Porsche Carrera GT crash -- filed a wrongful death lawsuit in Los Angeles against the automaker....
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Targeted marketing yields lessons for broader appeals

12:01 am U.S. ET | May 12, 2014
As the face of America's population has changed, so too has the business of multicultural marketing and advertising....
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Lexus aims to arouse interest in F line

12:01 am U.S. ET | May 10, 2014
Tires chirp. A couple writhes in the rain. A man enters a hotel with an attractive woman on each arm. This is not your uncle’s Lexus ad....
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Nissan's marketing chief Brancheau departs

12:00 pm U.S. ET | May 9, 2014
Jon Brancheau, Nissan's North American marketing chief who helped the brand sharpen its image with consumers over the past four years, is leaving the company. Both Brancheau and Nissan officials today said the move was voluntary....
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Omnicom, Publicis call off proposed $35 billion ad merger

10:52 pm U.S. ET | May 8, 2014
The proposed $35 billion merger between Omnicom Group and rival Publicis Groupe has been called off as the challenges in forming the world's largest advertising agency proved too immense for the partners....
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Jeep brings back summer -- and Michael Jackson -- in new push

11:29 am U.S. ET | May 8, 2014
Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson. Fiat Chrysler Chief Marketing Officer Olivier Francois is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing "Love Never Felt So Good."...
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Godzilla pops Fiats like candy in new 30-second commercial

3:52 pm U.S. ET | May 5, 2014
The Fiat brand has launched a new commercial that ties in with the release of the latest Americanized version of the Godzilla franchise featuring the monster gobbling up Fiat 500s like candy. The 30-second spot was created by Moving Picture Company, the same Canadian visual arts company that did the visual effects for the movie. “Godzilla” opens in theaters on May 16....
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Subaru U.S. marketing chief Evans departs

12:00 pm U.S. ET | May 2, 2014
Dean Evans, who pushed Subaru of America into the world of digital marketing while its sales soared in the United States, has left after fewer than three years at the automaker....
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Auto advertising execs reveal what's in their garages

10:36 am U.S. ET | April 30, 2014
Ad agency executives spend hundreds of millions of dollars of their automotive clients' money trying to get consumers to buy specific cars/trucks. But what do these creative directors and account directors actually drive to work themselves?...
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Kia, M-B dealers and CarMax pull plug on L.A. Clippers sponsorships

2:15 pm U.S. ET | April 28, 2014
Kia Motors America, Mercedes-Benz dealers and CarMax are among corporate sponsors abandoning the suddenly toxic Los Angeles Clippers of the National Basketball Association following racist remarks allegedly made by the team's billionaire owner, Donald Sterling....
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'Wisdom': How Dodge spun old into gold

12:01 am U.S. ET | April 27, 2014
Move over, Ron Burgundy. Chrysler Group's Dodge brand has a new viral video sensation....
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MICHAEL McCARTHY

In Subaru ad, a dog gets the last laugh and kicks

1:18 pm U.S. ET | April 25, 2014
Subaru, one of the auto industry's most canine-friendly brands, initially goes dark in a new ad for the Russian market. But in the end, it's the dog that gets the last laugh, and a few kicks, too....
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Infiniti seeks 'influencers' as part of ad account review

12:01 am U.S. ET | April 25, 2014
Infiniti will celebrate its 25th anniversary in the United States this November and the luxury brand is conducting a review of its global advertising account that basically amounts to a relaunch of the brand....
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J.D. Power to buy Korrelate to measure digital ad spending effectiveness

10:00 am U.S. ET | April 23, 2014
J.D. Power is acquiring analytics company Korrelate in a move to measure consumer online shopping behaviors and trends, the company said today....
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Audi starts digital agency review

3:18 pm U.S. ET | April 18, 2014
Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News. The pitch is part of a routine process that Volkswagen's luxury brand initiates every few years, industry executives said....
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VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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VW plans major World Cup ad push to counter Hyundai

April 18, 2014 06:01 CET
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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JIM HENRY

Inquiry into alleged CFPB bias picks up steam

12:01 am U.S. ET | April 16, 2014
The issue of whether, ironically, the Consumer Financial Protection Bureau allegedly discriminates against its own employees has got legs....
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SPEAKING ENGLISH

'Villains' campaign aims to recast Jaguar's reputation for badness

12:01 am U.S. ET | April 14, 2014
A Shakespeare soliloquy might seem out of place in a car ad, but Jaguar wants to make a key point -- that it is a quintessentially and unapologetically British challenger to BMW, Mercedes-Benz and Audi....
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JIM HENRY

Misleading sales ads hurt F&I

12:01 am U.S. ET | April 9, 2014
State and federal regulators have cracked down this year on misleading dealership advertising. In just about every case, their complaint was that the advertising failed to adequately disclose financial terms or hidden costs....
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New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors....
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TV spot showing crash highlights crackdown on motorist texting

10:34 am U.S. ET | April 4, 2014
A commercial showing a truck crashing into the side of a car carrying two young women and a man will begin airing this month on national TV while police crack down on texting motorists....
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LARRY P. VELLEQUETTE

Auto companies are buying the creative souls of late night TV

6:42 pm U.S. ET | April 1, 2014
Two bedrocks of late night TV did something so unseemly last week it looked as though they had responded to an unholy informercial....
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SEAN GAGNIER

Ford vs. Cadillac: C-Max video spoofs rich-guy ELR spot, speaking to the common man

3:49 pm U.S. ET | March 28, 2014
Instead of portraying an ELR buyer as smug and boastful, Ford hits on the same themes that Cadillac did -- hard work, entrepreneurship and environmentalism --- and paints the buyer of a C-Max Energi as someone who wants to make a difference....
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Massachusetts dealership settles with the FTC over deceptive ads

11:27 am U.S. ET | March 24, 2014
Courtesy Auto Group of Massachusetts agreed to resolve FTC charges that the dealership violated the FTC Act by deceptively advertising that consumers could lease a vehicle for $0 down and specific monthly payments. But, the FTC said, the advertised amounts failed to include "substantial fees."...
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