Verano

Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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MIKE COLIAS

Buick's new game plan for reviving Regal sales

3:30 pm U.S. ET | Oct. 4, 2013
What's wrong with Buick Regal sales? That's the question asked often of Buick executives over the past 18 months. Why 18 months? Because that's around the time the smaller, less expensive Verano compact sedan entered Buick's lineup....
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