Kevin Mayer

800,000 sales by '18: Exec will outline VW's plan

12:01 am U.S. ET | July 15, 2013
Kevin Mayer, Vice president of marketing for Volkswagen of America, will outline his vision during the second annual Automotive News New York marketing seminar.... Read More »

 

UNEXPECTED CONSEQUENCES

With co-op funds, dealers see more searches and higher costs

12:01 am U.S. ET | July 8, 2013
Kevin Mayer, vice president of marketing for VW of America, said VW's 619 U.S. dealers have seen a big spike in Web site traffic from more paid search.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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