Dan Creed

Mini veteran takes BMW marketing post in N.A.

12:01 am U.S. ET | Sept. 9, 2013
Trudy Hardy, a member of the team that launched Mini in the United States, has been named vice president of marketing for BMW of North America....
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BMW names Trudy Hardy to succeed Creed as North America marketing chief

1:39 pm U.S. ET | Sept. 5, 2013
BMW of North America promoted Trudy Hardy, former marketing manager for Mini, to vice president of marketing. Hardy, who helped position Mini with quirky and innovative marketing for five years, will succeed Dan Creed, who was named vice president of BMW's Eastern U.S. region earlier this summer....
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