Training

Technology training can help close a sale, AutoTrader.com says

10:39 am U.S. ET | Nov. 18, 2014
As automakers incorporate in-vehicle technology features in more models, dealers have to find a way to sufficiently teach customers how to use the new tools, AutoTrader said in a report....
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M-B will train 26,000 in the brand's culture

12:01 am U.S. ET | Sept. 28, 2014
Mercedes-Benz USA and its dealers are spending about $30 million over the next four years to train 26,000 dealership, corporate and finance employees and immerse them in the brand's culture....
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JAMES B. TREECE

Searching far and wide for service techs

9:30 am U.S. ET | Aug. 20, 2014
How far is your dealership willing to go to get well-qualified service technicians? GM dealers in the Mideast went all the way to the Philippines....
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Mercedes plans new round of dealership employee training

3:48 pm U.S. ET | Jan. 26, 2014
Mercedes-Benz USA is launching a new round of training for dealers and their employees this year, continuing the focus on customer service, dealers and company executives said....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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