Mopar

Mopar, 3M team up for Jeep map decals

12:01 am U.S. ET | Aug. 17, 2014
A consumer looking to personalize a Jeep Grand Cherokee, Wrangler or Cherokee designs a map online that will later be installed by a dealer on the SUV's hood....
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Mopar, 3M team up for Jeep map decals

12:01 am U.S. ET | Aug. 4, 2014
It usually takes years to develop an automotive product and get it to market. But, occasionally, a good idea, a few months, a good supplier relationship and a phone call from the back of a minivan are all it takes....
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Mopar shops increase accessory sales, profits

12:01 am U.S. ET | March 10, 2014
Most Jeeps come off the assembly line here and queue up for the delivery trip to dealerships. But a growing number of Wranglers, Cherokees and Grand Cherokees -- along with some Dodge Durangos -- now take a detour on their way to the showroom floor....
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Mopar pilots stand-alone Express Lane service shops

12:01 am U.S. ET | Feb. 3, 2014
Mopar says an ongoing Express Lane experiment -- a quick-stop service operation separate from the dealership -- can show Chrysler Group dealers how to improve service profits and spot promising technicians for jobs at their dealerships....
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Mopar tests Express Lane stand-alone oil change shops

5:02 pm U.S. ET | Jan. 24, 2014
Mopar says an ongoing Express Lane experiment -- a quick-stop service operation separate from the dealership -- can show Chrysler Group dealers how to improve service profits and spot promising technicians for jobs at their dealerships....
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2014 DETROIT AUTO SHOW

Mopar invades Motown

12:44 pm U.S. ET | Jan. 10, 2014
Chrysler Group's service, parts and customer-care brand Mopar will have its largest exhibit ever at the 2014 edition of the Detroit auto show. The exhibit, measuring some 5,500 square feet, will highlight the new Mopar Custom Shop in the Mopar Garage....
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100 custom Challengers will get Mopar branding

12:01 am U.S. ET | Nov. 11, 2013
One hundred customized 2014 Challenger R/Ts branded with Mopar, the parts and service brand, will go on sale next year at Dodge dealerships. Dodge has produced Mopar editions of the Challenger, Charger, 300 and Dart for the past four years but did at least 500 vehicles annually....
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Dodge 'shaker hood' revives muscle memories of the '60s

12:01 am U.S. ET | Nov. 11, 2013
Dodge will produce 1,000 special-edition 2014 Challenger R/Ts with "shaker" hoods, which have air intakes that protrude through the hood and shake with the engine below. The shaker hood, a throwback to the automaker's muscle cars from the 1960s and early 1970s, was the most requested item among Dodge enthusiasts, brand chief Tim Kuniskis said....
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FIXED OPERATIONS

Mopar team lives, breathes Jeep

12:01 am U.S. ET | Nov. 4, 2013
Chris Nowak, Mopar's senior manager of product development, has been an engineer at Chrysler Group for almost 30 years and has worked on some of the automaker's best-known vehicles: the Dodge Challenger, Dodge Dakota and Jeep Grand Cherokee....
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Ram 1500 with surfboard rack, shower leads Mopar's SEMA offerings

4:49 pm U.S. ET | Oct. 29, 2013
A beach-ready Ram 1500 pickup with a surfboard rack and an onboard shower leads a fleet of customized vehicles Chrysler Group will take to the 2013 Specialty Equipment Market Association show next month in Las Vegas....
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Jeep pushes to increase in-house accessory sales

12:01 am U.S. ET | Oct. 7, 2013
DETROIT -- With each new Jeep Wrangler it sells, Chrysler Group feeds a multibillion-dollar industry selling aftermarket parts and accessories....
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