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BRUCE GAIN

Hollywood gives French brands a marketing boost

12:01 am U.S. ET | March 21, 2014
PSA and Renault are taking a battering in their slumping French domestic market, but globally the automakers are getting a big marketing boost from Hollywood's film industry....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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