Harald Krueger

3rd i? BMW will weigh demand

12:01 am U.S. ET | Feb. 3, 2014
BMW Group will not add a third model to its
i subbrand range of electrified cars until it has a better idea of demand, said Harald Krueger, BMW production chief.
BMW has trademarked the series through to number i9, hinting at the extent of its ambition, but Krueger said it currently has no plans to add to the i3 subcompact and the i8 plug-in hybrid supercar, which will go on sale this spring.... Read More »

 

BMW will weigh demand before extending i range

Jan. 28, 2014 15:51 CET
BMW has no plans to add a third model to its i-brand range until it has a better idea of demand, Harald Krueger, the carmaker's production chief, said.... Read More »

 

BMW will weigh demand before extending i range

9:51 am U.S. ET | Jan. 28, 2014
BMW has no plans to add a third model to its i-brand range until it has a better idea of demand, Harald Krueger, the carmaker's production chief, said.... Read More »

 

New Mini is bigger but more fuel efficient

Nov. 18, 2013 14:26 CET
Mini unveiled the latest generation of its iconic minicar, which will go on sale in Europe and the United States next spring. The new Mini is slightly larger than the current model but also lighter and more fuel efficient.... Read More »

 

BMW plans perks to win EV customers

April 18, 2013 08:34 CET
BMW will offer extra services to attract drivers to its "i" electric-car lineup, including occasional use of fuel-powered models.... Read More »

 

BMW appoints ex-Audi sales chief Schwarzenbauer chief of Mini, Rolls

8:26 am U.S. ET | March 14, 2013
BMW Group has hired Peter Schwarzenbauer, the former Audi sales chief, to head its Mini and Rolls-Royce brands and named Harald Krueger as its new head of production. Krueger succeeds Frank-Peter Arndt, who is leaving the company due to health reasons.... Read More »

 

BMW names ex-Audi sales chief Schwarzenbauer boss of Mini, Rolls

March 14, 2013 14:26 CET
BMW Group has hired Peter Schwarzenbauer, the former Audi sales chief, to head its Mini and Rolls-Royce brands and named Harald Krueger as its new head of production. Krueger succeeds Frank-Peter Arndt, who is leaving the company due to health reasons.... Read More »

 


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