Harald Krueger
BMW says EV mass production is not viable until 2020
March 22BMW will hold back the mass rollout of electric cars because its latest technology is not profitable enough for volume production, CEO Harald Krueger told analysts.
BMW will add i4 electric car as Tesla Model S rival
March 21BMW will expand its i family of electrified cars with the i4 full-electric model. The i4 will be one of 12 battery-electric models BMW aims to have in showrooms by 2025.
BMW increases spending for electric, autonomous cars
March 21BMW said it will increase r&d spending to an all-time high of up to $8.6 billion this year as its expands its electrified lineup. BMW also warned of a possible impact from trade barriers.
BMW CEO says car tariffs will hurt U.S. jobs
March 6Tariffs on car imports in the United States, if implemented, would hurt jobs in the world's second-largest car market, the CEO of BMW said.
BMW probe into cartel allegations needs more time, Krueger says
Nov. 7, 2017BMW has hired a law firm to help with an internal investigation of an alleged cartel among German carmakers and needs more time before any conclusions can be reached, CEO Harald Krueger said.
BMW's Krueger sticks to profit-margin target even with EV push
Sept. 12, 2017BMW Group CEO Harald Krueger says the company plans to stick to a goal for an 8 to 10 percent return on sales at its automotive division, even with the arrival of less profitable electric cars.
BMW plans to offer 12 full-electric cars by 2025
Sept. 7, 2017BMW will offer 12 full-electric vehicles by 2025, including a low-slung sedan to be unveiled at the Frankfurt auto show next week, as the automaker accelerates the rollout of battery-powered vehicles. CEO Harald Krueger said the EVs will have a range of up to 435 miles.
BMW X3: It better be top seller — or else
July 3, 2017BMW CEO Harald Krueger has high expectations for the redesigned BMW X3 that goes on sale in November. It's segment leadership or else for the U.S. leadership team.
BMW aims to be electrification, connectivity leader
May 20, 2017BMW will focus on leadership in electric drivetrains and connectivity rather than solely increasing global vehicle sales, the company's CEO says.
BMW to revive 8 series in upmarket strategy push
May 11, 2017BMW will launch an 8 series in 2018, reviving its upmarket coupe line as part of a broader strategic shift to focus on higher-margin sports cars.
BMW to raise global production capacity 27% by 2020, report says
May 9, 2017BMW plans to raise its annual production capacity by about 27 percent to 3 million vehicles by 2020 and plans to build its X5 offroader in China, German daily Handelsblatt reported.
BMW uses fear factor to rally staff in move to EVs
April 26, 2017BMW has started putting staff through day-long events in Germany intended to warn them of the perils of not taking the electric-car revolution seriously. The message is that BMW must adapt, but the subtext is a recognition that the company has gone from leader to laggard in the technology.
