Harald Krueger
BMW's Krueger sticks to profit-margin target even with EV push
Sept. 12BMW Group CEO Harald Krueger says the company plans to stick to a goal for an 8 to 10 percent return on sales at its automotive division, even with the arrival of less profitable electric cars.
BMW plans to offer 12 full-electric cars by 2025
Sept. 7BMW will offer 12 full-electric vehicles by 2025, including a low-slung sedan to be unveiled at the Frankfurt auto show next week, as the automaker accelerates the rollout of battery-powered vehicles. CEO Harald Krueger said the EVs will have a range of up to 435 miles.
BMW X3: It better be top seller — or else
July 3BMW CEO Harald Krueger has high expectations for the redesigned BMW X3 that goes on sale in November. It's segment leadership or else for the U.S. leadership team.
BMW aims to be electrification, connectivity leader
May 20BMW will focus on leadership in electric drivetrains and connectivity rather than solely increasing global vehicle sales, the company's CEO says.
BMW to revive 8 series in upmarket strategy push
May 11BMW will launch an 8 series in 2018, reviving its upmarket coupe line as part of a broader strategic shift to focus on higher-margin sports cars.
BMW to raise global production capacity 27% by 2020, report says
May 9BMW plans to raise its annual production capacity by about 27 percent to 3 million vehicles by 2020 and plans to build its X5 offroader in China, German daily Handelsblatt reported.
BMW uses fear factor to rally staff in move to EVs
April 26BMW has started putting staff through day-long events in Germany intended to warn them of the perils of not taking the electric-car revolution seriously. The message is that BMW must adapt, but the subtext is a recognition that the company has gone from leader to laggard in the technology.
BMW fights back against Mercedes with biggest model launch to date
March 21BMW plans the biggest rollout of new and revamped models in its history as the automaker fights back after losing the luxury sales crown to Mercedes. Over the next two years, BMW will unveil 40 variants as CEO Harald Krueger seeks to revitalize growth after profitability fell to a six-year low in 2016.
BMW chases volume growth in large cars, less so in small ones
March 22BMW is chasing volume growth mainly in the large car and SUV segments, while the less profitable small car segment is not being pushed as hard, CEO Harald Krueger said.
AutoNews Now: BMW plots product assault
March 21After loss to Mercedes, BMW plots product assault; Marchionne eager to discuss a Volkswagen tie-up; VW's need for EVs; McLaren, Toyota, others brace for Brexit; Baidu vs. bad guys.
AutoNews Now: Discounts and markups on Chevy Bolt
March 20Some getting discounts on Chevy Bolt, others paying a premium; Audi's three-EV plan; Uber exec quits amid chaos; BMW CEO to Trump: U.S. 'our second home'; A bouncing baby VW?
First Shift: Hands-on way to keep service customers?
March 17Service customers like text updates, study finds; Green-car funds at risk; BMW chief to join Merkel in Trump meeting; LeEco bailing on Calif. site?; Porsche's banner year.
