BMW uses fear factor to rally staff in move to EVsWed, 26, Apr 2017
BMW has started putting staff through day-long events in Germany intended to warn them of the perils of not taking the electric-car revolution seriously. The message is that BMW must adapt, but the subtext is a recognition that the company has gone from leader to laggard in the technology.
BMW fights back against Mercedes with biggest model launch to dateTue, 21, Mar 2017
BMW plans the biggest rollout of new and revamped models in its history as the automaker fights back after losing the luxury sales crown to Mercedes. Over the next two years, BMW will unveil 40 variants as CEO Harald Krueger seeks to revitalize growth after profitability fell to a six-year low in 2016.
BMW chases volume growth in large cars, less so in small onesWed, 22, Mar 2017
AutoNews Now: BMW plots product assaultTue, 21, Mar 2017
AutoNews Now: Discounts and markups on Chevy BoltMon, 20, Mar 2017
First Shift: Hands-on way to keep service customers?Fri, 17, Mar 2017
AutoNews Now: How BMW, VW see GM-PSA dealTue, 07, Mar 2017
BMW says big industry investments may spur consolidationTue, 07, Mar 2017
BMW champions profit over wow factor as product lull persistsTue, 07, Mar 2017
BMW product on display at the Geneva auto show this week include a wagon version of the long-running 5 series and the 4-series coupe with an upgraded interior -- hardly the stuff to make a car lover swoon. This is in stark contrast to the flashy models on show from its rivals.
BMW will stick to investment plans despite Trump threats, CEO saysWed, 01, Feb 2017
BMW will stick to its investment plans for Mexico and the U.S. despite warnings from President Trump to impose border taxes on cars imported into the U.S., CEO Harald Krueger said. Last month, the automaker said it plans to finish construction of a new $1 billion plant in Mexico to build the 3-series sedan, despite the threat of tariffs.
BMW's ride-hailing project takes on Uber with autonomous carsMon, 05, Dec 2016
BMW will test autonomous vehicles in Germany as it seeks to keep up with ride-hailing firms such as Uber. The automaker will test self-driving functions in Munich before expanding the project to other cities.