BMW Financial Services

BMW to test short-term rentals at New York-area dealerships

6:20 pm U.S. ET | July 20, 2012
BMW Group Financial Services plans to launch a pilot program in the New York area next month offering short-term rentals at BMW dealerships. The test program, expected to run through year end, is limited to 12 BMW dealerships in New York, New Jersey and Connecticut. The company hopes that BMW on Demand rentals will spur new-car sales.... Read More »