Chris Perry

GM picks Paul Edwards to lead Chevy's U.S. marketing

12:01 am U.S. ET | Jan. 13, 2014
CHEVROLET chose 22-year General Motors veteran Paul Edwards to replace Chris Perry, who resigned in December as Chevrolet's U.S. marketing vice president.... Read More »

 

GM picks Paul Edwards to lead Chevy's U.S. marketing

1:02 pm U.S. ET | Jan. 7, 2014
General Motors today named Paul Edwards, a GM marketing director, as vice president of U.S. marketing for Chevrolet. Edwards, 44, replaces Chris Perry, who resigned last month. He will report to Chevy's global marketing chief, Tim Mahoney. His appointment is effective immediately.... Read More »

 

Chevy exec overhaul continues with Perry exit

12:01 am U.S. ET | Dec. 23, 2013
Chris Perry resigned last week as Chevrolet's top U.S. marketer, part of an ongoing overhaul of the bow-tie brand's executive ranks.... Read More »

 

Chevy U.S. marketing boss Chris Perry resigns

3:06 pm U.S. ET | Dec. 18, 2013
Chris Perry, Chevrolet's marketing chief for the United States, has resigned, General Motors said today. Perry, 53, has held several marketing positions with Chevy since his arrival at GM from Hyundai in August 2010.... Read More »

 

GM readies Chevy Silverado ad blitz to recapture pickup share

12:01 am U.S. ET | July 2, 2013
GM this week is kicking off its biggest advertising campaign in at least five years with an emotional tribute to hardworking Chevrolet Silverado owners, the start of a campaign for the redesigned 2014 pickup that's likely to top $300 million.... Read More »

 

MARKETING EXECUTIVE Q&A: CHRIS PERRY

Chevy pitches more than heritage ahead of key launches

12:01 am U.S. ET | May 13, 2013
This year, Chevrolet is rolling out 13 new or redesigned vehicles, including some of its most important nameplates, such as the Silverado full-sized pickup, Impala large sedan and the seventh-generation Corvette. The busy launch schedule comes at a time of flux for Chevrolet marketing.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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