Chris PerryMARKETING EXECUTIVE Q&A: CHRIS PERRY Chevy pitches more than heritage ahead of key launches 12:01 am U.S. ET | May 13, 2013  This year, Chevrolet is rolling out 13 new or redesigned vehicles, including some of its most important nameplates, such as the Silverado full-sized pickup, Impala large sedan and the seventh-generation Corvette. The busy launch schedule comes at a time of flux for Chevrolet marketing.... Read More »
GM refriends Facebook after automaker reverses decision on ads 4:50 pm U.S. ET | April 9, 2013  Facebook won back General Motors as an advertising customer 11 months after the automaker said it would quit running marketing messages on the world's largest social-networking service.... Read More »
GM marketing shakeup may end joint venture that handles Chevy advertising 9:02 pm U.S. ET | March 12, 2013  GM is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle Chevy's creative advertising globally. Discussions are underway that would consolidate most of Chevrolet's creative work under Interpublic Group's McCann Worldgroup, one half of the 50-50 venture called Commonwealth that was formed nearly a year ago with Omnicom Group Inc.'s Goodby, Silverstein & Partners, according to a person familiar with the talks.... Read More »
GM plans Super Bowl pre-game ads after eschewing game 5:04 pm U.S. ET | Jan. 25, 2013  GM, which isn't advertising during CBS' telecast of the Super Bowl, plans to air commercials during the network's pre-game programming on Feb. 3. Chevrolet will air four spots during the pre-game telecast, Chris Perry, vice president for Chevy marketing, said Friday. GM garnered attention last year when then-Chief Marketing Officer Joel Ewanick decided the company wouldn't advertise during the NFL championship game because it wasn't worth the high cost.... Read More »
Decision on 'Runs deep' runs late 12:01 am U.S. ET | Nov. 5, 2012  Chevrolet is still pondering the future of its "Chevy runs deep" advertising tag line and appears to have extended an internal deadline for a decision.... Read More »
Chevy delays verdict on 'Runs Deep' tag line 10:14 am U.S. ET | Oct. 31, 2012  Chevrolet is still pondering the future of its “Chevy Runs Deep” advertising tag line as the brand extends an internal deadline for a decision.... Read More »
Chevy ad campaign touts Malibu style 12:01 am U.S. ET | Oct. 1, 2012  Chevrolet is heading into an epic mid-sized sedan battle with an advertising campaign that plugs its Malibu as a stylish alternative to the Honda Accord and other rivals.... Read More »
Chevy marketing chief defends Volt spiffs 4:23 pm U.S. ET | Sept. 26, 2012  Chevrolet's marketing boss has defended General Motors' recent use of incentives to help lift sales of the Chevrolet Volt, saying GM needs more people to experience the car's plug-in hybrid technology.... Read More »
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 Toyota's Lentz: 'It's really a three-horse race'Toyota's Jim Lentz believes the Camry will extend is 11-year reign as the best-selling car in the United... Mon., May 20» Watch the Video |
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