Laura Soave

Ex-Fiat exec Soave named to marketing post at Federal-Mogul Motorparts

2:22 pm U.S. ET | Oct. 16, 2014
Laura Soave, the ex-Fiat brand chief in the United States who left after the flawed launch of the Fiat 500, has been named chief marketing and communication officer of Federal-Mogul Motorparts....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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