BMW Films is coming back -- but does it matter?Wed, 19, Oct 2016
When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence?
Hyundai rises to 15th in ranking of largest U.S. corporate sponsorsTue, 11, Oct 2016
Hyundai's NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders.
Texas dealership embraces Facebook ad strategyTue, 11, Oct 2016
When Michael Lopez joined Brown Automotive Group in January, he found there wasn't a social media or digital strategy at the Texas-based group. Lopez forged a partnership between the group and digital marketing agency Digital Air Strike for its social media and reputation management.
Ford's trumped-up tweet leads to Twitter engagement win in SeptemberFri, 07, Oct 2016
Ford used the presidential debate stage to launch its most engaging tweet of September.