F-150 Raptor, rally driver Ken Block drive Ford Twitter engagementThu, 19, Jan 2017
After a bit of back-and-forth between the Ford F-150 and Chevrolet Silverado, in December, the F-150 reclaimed its spot as the winner of the Twitter engagement race among pickups in December, according to ListenFirst Media.
How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
For Kia Niro launch, Messenger is the mediumSat, 07, Jan 2017
Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.