Social Media

GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23, 2015

An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties. They can deliver messages more effectively than conventional media....
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Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23, 2015

A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips....
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VINCE BOND JR.

BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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VINCE BOND JR.

BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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Final 4 vie for FordDirect software deal

12:01 am U.S. ET | Feb. 2, 2015

Ford Motor Co.'s 3,200 U.S. dealerships may buy customer relationship management software at a discount beginning in the third quarter from the winner of four finalist vendors....
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DIANA T. KURYLKO

BLOG: Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015

The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager....
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VINCE BOND JR.

BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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LINDSAY CHAPPELL

BLOG: The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015

One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015

Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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A bad service review? No need to panic

12:00 pm U.S. ET | Jan. 22, 2015

A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
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Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015

Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
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GUEST BLOG -- JEFF GREEN

BLOG: Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015

My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over....
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Chevy energizes show display with large videos, more glitz

1:01 pm U.S. ET | Jan. 9, 2015

Chevrolet will bring new energy and plenty of stories to next week's Detroit auto show with video on massive screens, flashy lighting and upbeat music....
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KAR Auction names Peter Kelly president of new digital group

1:53 pm U.S. ET | Jan. 8, 2015

KAR Auction Services, parent of ADESA, has named Peter Kelly president of its new Digital Services Group, effective immediately. Kelly, 46, co-founded Openlane in 1999 and has been KAR’s chief technology officer since 2013....
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The repo man now hunts on social media

12:01 am U.S. ET | Dec. 20, 2014

Social media is used for more than just keeping up with friends. It's also being used to find people who have defaulted on their auto loans....
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Chevrolet hires ex-Ford social media manager to bolster strategy

1:20 pm U.S. ET | Dec. 1, 2014

Chevrolet, which wants a broader, more consistent social media strategy, has hired former Ford social media manager Craig Daitch....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014

Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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JAMIE LaREAU

BLOG: What the rich and single drive these days

12:01 am U.S. ET | Nov. 9, 2014

Apparently, sleek product redesign and TV spots featuring handsome movie star Matthew McConaughey are resonating among some wealthy singletons. Or something?...
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After 'stuff' happens, Chevy team scrambles

12:01 am U.S. ET | Nov. 8, 2014

Chevy's swift response in converting an awkward World Series award presentation from a punch line to a marketing coup became a case study on the real-time power of social media to seize a moment. Chevy estimates it netted an extra $5 million in media exposure for its new midsize truck....
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Chevy retires 'technology and stuff' after reaping publicity windfall

3:44 pm U.S. ET | Nov. 7, 2014

Chevrolet is sending #ChevyGuy and his #TechnologyAndStuff pitch to the showers -- but not before recording about $5 million in free media exposure....
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THE GM RECALL

GM offers gift cards as bait for owners to get recalled cars fixed

12:04 pm U.S. ET | Nov. 4, 2014

General Motors is dangling $25 gift cards to Starbucks, Bass Pro Shops and other retailers to persuade nearly 1 million owners of recalled cars with faulty ignition switches to get them fixed....
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