Social Media

'Chevy Guy' turns into overnight marketing sensation

12:01 am U.S. ET | Nov. 3, 2014
Rikk Wilde's stumbling, train wreck of a free-truck presentation to the World Series MVP made him, literally, an overnight sensation. Now Chevy's trying to make the most of it....
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A bad service review? No need to panic

12:01 am U.S. ET | Nov. 2, 2014
A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
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NICK BUNKLEY

How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Scion's iM concept suggests Toyota's Auris is U.S.-bound

12:01 am U.S. ET | Oct. 27, 2014
Toyota Motor Corp., on a mission to rejuvenate its youth-oriented Scion brand, may replace its boxy xB subcompact with a version of Europe's Toyota Auris, new images suggest....
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LIKE OR DISLIKE?

Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014
Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to get in front of shoppers. Ironically, automakers generally use Facebook heavily to build engagement with their brands....
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HANS GREIMEL

Crash recorder video craze hits Japan

11:45 am U.S. ET | Oct. 10, 2014
Count Japan as the latest entrant to the dash cam craze. Across the country, drivers are uploading and swapping video footage taken through their vehicle crash data recorders....
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Tesla spokesman Sproule leaves to be CMO at Aston Martin

11:05 am U.S. ET | Oct. 7, 2014
Aston Martin, the British sports car brand, said today it hired Simon Sproule, the vice president of communications at Tesla Motors, to serve as chief marketing officer under new CEO Andy Palmer. The move is effective November 1....
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Tesla's Musk named Vanity Fair's top 'disrupter'

3:57 pm U.S. ET | Sept. 11, 2014
Tesla Motors CEO Elon Musk can add another accomplishment to his resume today: Vanity Fair has named him the top disrupter in its New Establishment list of influential players in technology, entertainment, finance and politics....
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Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

12:15 pm U.S. ET | Aug. 30, 2014
GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant sinkhole that developed beneath the floor of the museum in Bowling Green, Ky....
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Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
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Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014
The body of evidence continues to grow that social media are ineffective for selling vehicles....
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Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey....
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BEST PRACTICES

Self-promotion, social media help sell cars

12:01 am U.S. ET | Aug. 4, 2014
Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership....
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Credit union backs off ads blasting dealer reserve

12:01 am U.S. ET | July 21, 2014
A Florida credit union has backed off from an advertising and social medial campaign called “Expose the Truth,” which described dealer reserve as an unfair trade practice most consumers don’t know about....
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Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
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JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
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Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014
Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on YouTube.com, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
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Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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Follow GM's recall report Thursday on autonews.com

4:03 pm U.S. ET | June 4, 2014
General Motors CEO Mary Barra will hold a town hall-type meeting with employees on Thursday to share the findings of an internal investigation into why the automaker took so long to recall vehicles with flawed ignition switches....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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Motor Trend, Automobile magazines reshaped in consolidation

6:40 pm U.S. ET | May 29, 2014
Source Interlink, the publisher of magazines including Motor Trend, Hot Rod and Super Street, is restructuring its automotive titles under a new branding group called The Enthusiast Network....
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