Social Media

Hyundai gets swift reviews

12:01 am U.S. ET | Nov. 25, 2013
Hyundai Motor America says online consumer reviews of dealership service operations are becoming more useful than traditional customer satisfaction surveys. The reason: Faster feedback enables dealerships to troubleshoot problems quickly and possibly retain dissatisfied customers tempted to switch dealerships, said Barry Ratzlaff, Hyundai executive director of Customer Connect, Blue Link and service business development.... Read More »

 

Sites give dealers bragging room

12:01 am U.S. ET | Nov. 18, 2013
Dealerships are getting more online real estate to sell themselves on Internet vehicle shopping sites. At KBB.com, for example, dealers now have their own profile pages to post photos, reviews and ratings to differentiate themselves from rivals, said Jared Rowe, president of Kelley Blue Book.... Read More »

 

Leases, marketing vital to Volvo survival plan

12:01 am U.S. ET | Nov. 11, 2013
Until new vehicles start arriving late next year, Volvo's plan for survival in the United States involves an aggressive return to leasing.... Read More »

 

Jaguar Land Rover seeks out TV, movie roles

4:57 pm U.S. ET | Nov. 7, 2013
Range Rovers, F-Types and XJs now have their own Hollywood agent. Jaguar Land Rover has tapped ICM Partners, a talent agency in Los Angeles, to help boost the British luxury brands' exposure in North America through the entertainment and sports worlds.... Read More »

 

Reuss defends GM on Facebook, then deactivates account

5:58 pm U.S. ET | Nov. 4, 2013
Mark Reuss, GM's top executive for North America, deactivated his Facebook account on Monday after he responded to a Web site that wrote dismissively about the company's shrinking U.S. auto market share.... Read More »

 

ANDREW THURLOW

GM cancels 'Silverado Strong' promotion, gets criticized anyway

3:58 pm U.S. ET | Oct. 30, 2013
Boston may not have its World Series crown yet, but for now, it appears to own the word "strong." That's after GM canceled a "Silverado Strong" promotion at the World Series this week because of a conflict with the "Boston Strong" phrase that emerged since the marathon bombing in April.... Read More »

 

PLAYING DEFENSE

GM's social media team helps resolve complaints, keep customers

12:01 am U.S. ET | Oct. 21, 2013
In a command center with a wall of monitors resembling an air-traffic control room, General Motors employees "listen in" on social media.... Read More »

 

Accavitti: American Honda needs to take more risks with marketing

5:25 pm U.S. ET | Oct. 16, 2013
American Honda’s product and marketing boss says the company needs to take more risks with marketing to create a stronger bond with consumers. That means allocating marketing funds and time for new ideas and approaches and accepting the fact that some ideas will fail, Mike Accavitti, senior vice president of automobile operations at American Honda, said Wednesday at the J.D. Power Automotive Marketing Roundtable.... Read More »

 

Seinfeld pledges to help make Acura master of its domain

12:41 pm U.S. ET | Oct. 4, 2013
What's the deal with auto commercials showing cars driving through the desert? Who does that? Not Acura, if Jerry Seinfeld has anything to say about it.... Read More »

 

Reports of pickup are online hogwash, says irked Infiniti chief

12:01 am U.S. ET | Sept. 30, 2013
Johan de Nysschen, Infiniti's president, was miffed last week when he denied reports Infiniti will get a pickup. "I wonder who started this BS story ... Why do some 'journalists' rehash such garbage and thus perpetuate the nonsense," de Nysschen wrote on Facebook.... Read More »

 

EDITORIAL

FTC investigation demands attention from dealerships

12:01 am U.S. ET | Sept. 23, 2013
Some dealers who complained about TrueCar in late 2011 and early 2012 were no doubt surprised this month to discover that the Federal Trade Commission is investigating them for potentially anti-competitive activity.... Read More »

 

Making a splash with digital tools

12:01 am U.S. ET | Sept. 21, 2013
Automakers are finding new ways to use social media and digital marketing to draw attention and lure potential buyers, marketing executives said last week at the Automotive News New York marketing seminar. Take American Honda Motor Co., which launched a social media program this year to save at least five drive-in movie theaters.... Read More »

 

Tesla's Musk uses Twitter to find engineers for 'autopilot' car

8:15 am U.S. ET | Sept. 19, 2013
Tesla CEO Elon Musk has turned to Twitter to further his goal of developing self-driving cars by posting a “help wanted” ad on the social media site.... Read More »

 

DOUGLAS A. BOLDUC

S class and i8 were Frankfurt Web winners

3:00 am U.S. ET | Sept. 16, 2013
The Mercedes-Benz S class and BMW's i8 plug-in hybrid were the big Web winners from this year's Frankfurt auto show, according to a study.... Read More »

 

Q&A: JIM FARLEY, EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING, FORD MOTOR CO.

In digital age, 'content factory' always churns

12:01 am U.S. ET | Sept. 16, 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln.... Read More »

 

Dealers: Ignore online critics at your peril

12:01 am U.S. ET | Sept. 16, 2013
In business, ignoring disgruntled customers is never good policy. In the age of social media, it's pure folly.... Read More »

 

How Twitter promos can add sales

12:01 am U.S. ET | Sept. 9, 2013
Twitter is showcasing the campaign on its Success Stories page -- making Zender Ford the first auto dealership to be among Twitter's case studies on businesses that use the social media platform in innovative ways.... Read More »

 

VINCE BOND JR.

For Canadian Ford dealer, a blue ribbon from Twitter

6:30 pm U.S. ET | Aug. 29, 2013
Zender Ford marketing manager Ryan Holtz's Twitter strategy has received the ultimate stamp of approval.... Read More »

 

Edmunds, reputation manager settle dispute over bogus reviews

2:19 pm U.S. ET | Aug. 28, 2013
A reputation-management company that Edmunds accused of submitting fraudulent auto dealership reviews has agreed to permanently stop registering accounts and posting on Edmunds as part of a legal settlement announced today.... Read More »

 

'14 Corolla ads dance through history

12:01 am U.S. ET | Aug. 27, 2013
For the launch of the redesigned 2014 Corolla, Toyota is rolling through the years with its television campaign, placing vintage Corollas alongside period-perfect musical touchstones.... Read More »

 

Volvo V60 station wagon to be marketed exclusively online

12:01 am U.S. ET | Aug. 26, 2013
Volvo will market its V60 station wagon only on the Internet and will rely heavily on social media to promote its return to wagons after a three-year hiatus.... Read More »

 

Twitter helps Jaguar reach TV viewers

12:01 am U.S. ET | Aug. 19, 2013
Through Twitter TV ad targeting, Jaguar extended the reach of its "Your Turn" F-Type marketing campaign by funneling promoted tweets to people who tweeted about TV shows that were flanked by Jaguar's commercials.... Read More »

 

BEST PRACTICES

Social media plan: Race a train, win acclaim

12:01 am U.S. ET | Aug. 12, 2013
For Soave Automotive Group's Aristocrat Motors in Merriam, Kan., a train vs. Jaguar race from Kansas City to Chicago offered the perfect opportunity to highlight the Jaguar XJL's all-wheel-drive technology. It also was a chance to leverage social media, a growing priority for the dealership group.... Read More »

 

Ditch the pitch to make a social media plan click

12:01 am U.S. ET | July 15, 2013
Auto retailers who bombard social media audiences with inventory photos and sales pitches are missing the chance to engage customers and build loyalty.... Read More »

 

Q&A

Expert: No one-size-fits-all model for dealer social media

12:01 am U.S. ET | July 15, 2013
Stacey Fowler, social media dealer coach of Ford Canada stores for Sonic Boom, a digital media agency in Toronto, shares her thoughts on the evolving social media sphere. Zender Ford in Spruce Grove, Alberta, is among the agency's clients.... Read More »

 

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Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
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