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The most marketing-savvy dealerships are communicating with their service customers via social media such as Facebook and Twitter, smartphone apps and slick YouTube videos.
Facebook COO Sheryl Sandberg was in Detroit to forge closer ties between the social network and carmakers.
Facebook is seeking to boost advertising from the auto industry, a challenge because unlike movie tickets or shoes, consumers don't really buy new cars online.
Facebook COO Sheryl Sandberg toured a GM plant with CEO Mary Barra during a Detroit visit Thursday to discuss a new initiative for digital marketing training in the city.
Tesla Motor's anticipated electric semi truck helped the company grab first place in Twitter engagement among brands for April, according to ListenFirst Media.
Dealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos.
YouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers.
The Ford EcoSport subcompact crossover won't be in dealerships until early 2018, but it will be in theaters starting Friday.
In Acura's new campaign, it's hard to tell what moves faster -- the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots.
Numerous dealerships have seen their YouTube accounts terminated in the past few days, making their online videos inaccessible. But the stores aren't sure why.
Buick's Regal plan: No sedan; White House seeks to slash EPA testing funds; Lexus pulls ads from 'O'Reilly Factor'; BMW union plans strikes; Pinterest emerges as car-marketing tool.
When Carlos and Laurie Liriano moved from Louisiana to the heart of Texas, they brought along with them their taste for New Orleans hospitality -- and their gumbo recipes.
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