Cadillac takes on 'divided nation' in Oscars adFri, 24, Feb 2017
Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.
Go with the flow of changing retailMon, 20, Feb 2017
Kunes lets its people promote themselvesMon, 13, Feb 2017
Buick Super Bowl ad criticized for featuring vehicles not made in U.S.Mon, 06, Feb 2017
NADA to highlight good deeds on social mediaMon, 06, Feb 2017
A new NADA social media initiative will highlight the positive influences auto dealerships have in communities nationwide, new NADA Chairman Mark Scarpelli said during his introductory remarks at the convention.
F-150 Raptor, rally driver Ken Block drive Ford Twitter engagementThu, 19, Jan 2017
After a bit of back-and-forth between the Ford F-150 and Chevrolet Silverado, in December, the F-150 reclaimed its spot as the winner of the Twitter engagement race among pickups in December, according to ListenFirst Media.
How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
For Kia Niro launch, Messenger is the mediumSat, 07, Jan 2017
Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.
BMW to sit out Super Bowl for second straight yearMon, 09, Jan 2017
Nissan leads Twitter engagement among auto brands for second consecutive monthWed, 07, Dec 2016
For the second month in a row, Nissan took first place in the Twitter engagement race for automotive brands, wielding the power of the GTR in its most popular November tweet, according to ListenFirst Media.
You say 'Eco', I say 'Echo'Mon, 21, Nov 2016
Ford Motor Co.'s newest crossover and its popular gas-sipping engines have share similar spellings, but have different pronunciations. The EcoSport crossover is pronounced “Echo-Sport,” although the 1.0-liter EcoBoost engine that it comes standard is pronounced “Eco-boost,” with a long “e.”