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How 3 dealerships are connecting with tech-savvy shoppers

12:01 am U.S. ET | Nov. 17, 2014
Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. A Mercedes store has a special "honeymoon" tool kit for boosting online ratings. And a photo-friendly Audi store is snapping its way to more Internet leads....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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