12:01 am U.S. ET | Oct. 27, 2014
Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Others are treated to a feast of food and information about a car's infotainment system. On Tuesdays, smartphones take a back seat to face-to-face communication. These are among the techniques the Connecticut company is using to grow as it nears its 100th anniversary....
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