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Racing, tech events draw crowds to Hoffman stores

12:01 am U.S. ET | Oct. 27, 2014
Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Others are treated to a feast of food and information about a car's infotainment system. On Tuesdays, smartphones take a back seat to face-to-face communication. These are among the techniques the Connecticut company is using to grow as it nears its 100th anniversary....
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Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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