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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

12:01 am U.S. ET | Dec. 15, 2014
At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, 5th-generation dealer Jamie Richter, acting on his dad's advice, has taken luxury-hotel touches and applied them to his newly built showroom. That includes hiring concierges who see to the needs of service customers. The Richters also believe in eye-catching displays that generate buzz. The centerpiece: a 1943 Jeep, buried under glass beneath in the showroom floor....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, 5th-generation dealer Jamie Richter, acting on his dad's advice, has taken luxury-hotel touches and applied them to his newly built showroom. Mon., December 15
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