Ram brand

New Ram campaign, 'Groundbreakers,' is an homage to the working man

3:46 pm U.S. ET | Sept. 27, 2013
Chrysler Group said today its Ram brand will debut a national advertising campaign this weekend for its 2014 heavy-duty trucks. The campaign, titled “Groundbreakers,” will show working men in action on the job with the new lineup. Ram said the decision to use real working people instead of actors was “significant to the authenticity of the Ram truck brand and customers.”...
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LARRY P. VELLEQUETTE

Chrysler's IPO filing an expensive distraction

5:31 pm U.S. ET | Sept. 24, 2013
The breathless hullabaloo over Chrysler Group's long-awaited filing for an initial public stock offering has the automotive world abuzz with revelations of perceived palace intrigue under the Pentastar....
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Dodge may bring back the Scat Pack

12:01 am U.S. ET | Sept. 23, 2013
Dodge may resurrect one more old name from its storied muscle car past: Scat Pack....
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Ram's pitch: This is not your dad's diesel

12:01 am U.S. ET | Sept. 23, 2013
Ram wanted to demonstrate how far diesel technology has come in the past three decades....
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Ram puts function over style with ProMaster van

12:01 am U.S. ET | Sept. 23, 2013
The 2014 Ram ProMaster commercial van may not be a physical beauty, but it has practical benefits that Ram marketers hope will turn the heads of potential buyers anyway....
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Trucks, stair-steps on Diaz's busy agenda

12:01 am U.S. ET | Sept. 2, 2013
Former Ram truck boss Fred Diaz made headlines for Nissan Motor Co. in August when he revealed big product changes for the next-generation Nissan Titan pickup....
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Chrysler plans to show high-performance concept pickup at Detroit event

11:59 am U.S. ET | Aug. 13, 2013
Chrysler's Ram brand will use this weekend's Woodward Dream Cruise in suburban Detroit to debut a high-performance concept pickup, possibly a new version of the Power Wagon....
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