Ram brand

Ram's Diaz: 'Butts in the seats' will sell pickups

12:01 am U.S. ET | Oct. 22, 2012
Marketers at the Ram brand will set up test tracks at auto shows, state fairs and regional events to give shoppers a firsthand taste of the re-engineered 2013 Ram 1500 pickup. One-on-one efforts are needed to lure loyal owners out of rivals' pickups, said Fred Diaz, head of the Ram brand.... Read More »

 

Ram launches marketing for 2013 light-duty pickup

1:30 pm U.S. ET | Oct. 8, 2012
Chrysler Group's Ram brand has unveiled a new series of TV commercials featuring actor Sam Elliott and Latin musician Juanes that it will use to launch the re-engineered 2013 Ram 1500 pickup.... Read More »

 

Chrysler recalls over 44,000 trucks in U.S.

9:59 am U.S. ET | Oct. 8, 2012
Chrysler Group is recalling more than 44,000 pickup trucks in the United States because a rear-axle pinion nut could loosen and cause loss of vehicle control.... Read More »

 

Chrysler seeks business buyers with heavy-duty Rams

12:01 am U.S. ET | Sept. 27, 2012
Ram will try to sell more vehicles to commercial customers next year with a new commercial division offering a re-engineered lineup of heavy-duty pickups and chassis-cab trucks, as well as two Fiat-based commercial vans.... Read More »

 

Chrysler plug-in hybrid testing stalled by overheating batteries

1:01 pm U.S. ET | Sept. 24, 2012
Chrysler Group said it has temporarily sidelined 109 trucks and 23 minivans in plug-in hybrid test fleets due to overheating batteries in some of the pickup trucks. Three of the Ram Truck 1500 pickup trucks in a fleet of 109 equipped with plug-in hybrid powertrains sustained damage when their prototype lithium-ion batteries overheated, Chrysler said.... Read More »

 

FUTURE PRODUCTS -- CHRYSLER-FIAT

Fiat helps Ram enter van fray

12:01 am U.S. ET | Sept. 3, 2012
With a re-engineered light-duty pickup heading to dealerships this fall, the Ram brand team is turning its attention to two new commercial vans. The vans will be reskinned versions of European Fiat vans and are scheduled to arrive in 2013. They will be assembled in Mexico.... Read More »

 

CARS & CONCEPTS

Tweaks push Ram mpg to 18/25

12:01 am U.S. ET | Aug. 27, 2012
When it goes on sale this fall, the 2013 Ram 1500 pickup will get better fuel economy than Ford's and General Motors' most efficient full-sized pickups. The re-engineered Ram pickup achieves 18 mpg in the city and 25 mpg on the highway.... Read More »

 

Ram mpg rises 25% with V-6, less drag

12:01 am U.S. ET | Aug. 24, 2012
Powered by Chrysler's 3.6-liter V-6 engine and a new eight-speed automatic transmission, and thanks to more than a dozen improvements to reduce drag, the 2013 Ram 1500 has a fuel economy rating of 18 city/25 highway. That's up from 14 city/20 highway for the current model.... Read More »

 

Redone Ram counts on mpg, technology to grab pickup share

12:01 am U.S. ET | July 30, 2012
The head of Ram predicts his re-engineered 1500 pickup will swipe loyal customers from other brands because of better fuel economy and new technology when it debuts this fall. But Fred Diaz, the native Texan who has ridden herd over the Chrysler Group's truck brand since it split from Dodge in 2009, understands the size of the challenge.... Read More »

 

Commercial van sector gets makeover

12:01 am U.S. ET | July 9, 2012
More American tradesmen will soon find themselves behind the wheel of a commercial van developed overseas. Three automakers -- Ford Motor Co., Chrysler Group and Nissan North America -- have introduced or will roll out next year commercial vehicles from their overseas operations that promise higher fuel economy.... Read More »

 

PICKUP GAME

As trucks square off, this time mpg comes into play

12:01 am U.S. ET | July 2, 2012
Coming this fall: The pickup wars resume, with a twist. Expect boastful claims of horsepower, torque, towing capacity and durability. But this year the Ford and Ram brands also plan to duke it out over fuel economy.... Read More »

 

Ram: Fleet pickups and mpg to drive retail sales

12:01 am U.S. ET | June 18, 2012
Chrysler Group will pitch the re-engineered Ram 1500's improved fuel economy when the pickup goes on sale this fall, said Bob Hegbloom, director of the Ram brand. He also plans to use commercial fleets to expose potential customers to the pickup.... Read More »

 

CARS & CONCEPTS

A Ram 1500 diesel? Black stain offers a clue

12:01 am U.S. ET | May 28, 2012
Chrysler is mum on whether it will offer a fuel-saving diesel engine in the 2013 Ram 1500, scheduled for showrooms this fall. But a spy photographer snapped a white Ram 1500 pickup in the Detroit area with a tantalizing clue.... Read More »