Cadenza

SEGMENT SPOTLIGHT

Large cars, after brief comeback, lose traction

4:24 pm U.S. ET | June 3, 2014
The large car's comeback appears over. After a solid rise in 2013, U.S. sales of nonluxury big sedans dropped 5 percent through May, while car sales were flat and total light-vehicle sales jumped 5 percent....
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Upwardly mobile

New flagship to test reach of Kia's value-pricing strategy

12:01 am U.S. ET | Sept. 23, 2013
Kia will soon find out whether its formula of selling attractive, feature-rich cars at value prices can translate to the upper echelons of the U.S. auto market, where brand heritage and prestige reign supreme. Last week, executives of the South Korean brand detailed plans to introduce a new flagship to the United States early next year....
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Kia Cadenza beats Toyota Avalon in Consumer Reports list of large sedans

9:11 am U.S. ET | Aug. 20, 2013
The Kia Cadenza debuted today in second place on Consumer Reports magazine's list of top large sedans, edging out the former standard-bearer in the segment, the gasoline-powered version of the Toyota Avalon....
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Mazda, Kia launch drive-and-dine marketing projects

12:01 am U.S. ET | Aug. 19, 2013
Kia and Mazda are looking for dinner dates. Both brands recently began marketing campaigns catering to fans of haute cuisine in major U.S. cities in an effort to get their vehicles -- the redesigned Mazda6 and the new Kia Cadenza -- onto the shopping lists of more luxury-minded consumers....
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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