Cadenza

New flagship to test reach of Kia's value-pricing strategy

12:01 am U.S. ET | Sept. 23, 2013
Upwardly mobileKia will soon find out whether its formula of selling attractive, feature-rich cars at value prices can translate to the upper echelons of the U.S. auto market, where brand heritage and prestige reign supreme. Last week, executives of the South Korean brand detailed plans to introduce a new flagship to the United States early next year.... Read More »

 

Kia Cadenza beats Toyota Avalon in Consumer Reports list of large sedans

9:11 am U.S. ET | Aug. 20, 2013
The Kia Cadenza debuted today in second place on Consumer Reports magazine's list of top large sedans, edging out the former standard-bearer in the segment, the gasoline-powered version of the Toyota Avalon.... Read More »

 

Mazda, Kia launch drive-and-dine marketing projects

12:01 am U.S. ET | Aug. 19, 2013
Kia and Mazda are looking for dinner dates. Both brands recently began marketing campaigns catering to fans of haute cuisine in major U.S. cities in an effort to get their vehicles -- the redesigned Mazda6 and the new Kia Cadenza -- onto the shopping lists of more luxury-minded consumers.... Read More »

 

With Cadenza, Kia stakes out turf in near-luxury market

12:01 am U.S. ET | May 27, 2013
Kia loaded its new U.S. flagship Cadenza sedan with high-tech content and upscale touches, hoping to seize on the rising image of its brand to steal customers from competitors such as the Acura TL, Lexus ES and Toyota Avalon.... Read More »

 

Kia prices Cadenza large sedan at $35,900

4:19 pm U.S. ET | April 19, 2013
Kia has set the starting price of its new range-topping Cadenza sedan at $35,900, including shipping, to target the high-end of the large sedan segment.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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