300x250_Marketing

Audi launches A3 campaign starring Ricky Gervais, more 'uncompromised' celebs

8:40 am U.S. ET | March 17, 2014
Audi of America launches a campaign today starring funnyman Ricky Gervais to tout its new car in the fast-growing entry-level luxury segment: the 2015 Audi A3 sedan, which goes on sale nationwide April 3 at a starting price of $29,900.... Read More »

 

SURGICAL MARKETING STRIKES

Automakers grow adept at targeting ads to Internet surfers

12:01 am U.S. ET | May 13, 2013
The digital age has spawned effective ways for auto marketers to swipe customers from competitors. By monitoring the online shopping habits of millions of consumers, marketers can place online ads in front of shoppers quickly and precisely.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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