Matt VanDyke

AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014

Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing Seminar last week in New York....
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Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014

Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday....
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Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014

Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover....
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Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014

How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?...
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Lincoln's big choice yielded small crossover

12:01 am U.S. ET | June 15, 2014

Before Lincoln began its reinvention, its average customer was age 64, among the oldest of any marque....
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Automotive News
Special Video Report
Nissan's Munoz: 'You Grow or You Go'

Nissan's Munoz: 'You Grow or You Go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of the Nissan and Infiniti brands from 8.4 percent last year to 10 percent by March of 2017.
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