TrueCar

TrueCar, Sonic settle trademark lawsuit

3:00 pm U.S. ET | July 29, 2015

TrueCar and Sonic Automotive reached a settlement in TrueCar's lawsuit against the dealership group over trademark infringement. As part of the deal, Sonic agreed to transfer to TrueCar all rights to and use of its True Price, True View and all other True-related marks. Sonic also will lift a ban on using TrueCar at its dealerships....
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TrueCar works on relationships

12:01 am U.S. ET | July 27, 2015

TrueCar's dealer relations ranks are getting a tune-up this summer, with a longtime industry insider leaving and two new execs joining the company. Separately, the company said problems converting enough shoppers into buyers hurt its second-quarter results....
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TrueCar calls second quarter a 'wake-up call'; shares plunge

9:20 pm U.S. ET | July 23, 2015

TrueCar's CEO warned the online car-shopping company will miss its previous guidance on second-quarter earnings, calling the shortfall a “wake-up call to focus on the business.”...
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LETTER TO THE EDITOR FROM SCOTT PAINTER

TrueCar does not misuse dealer data

12:01 am U.S. ET | July 20, 2015

Some media reports have raised concerns about how TrueCar uses data. The truth is TrueCar has requested the same data from our dealer partners for 10 years. We have never sold the data. We do not use the data for marketing. Suggestions that TrueCar may misuse data are untrue and misleading....
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Painter: 'A very deliberate step on our part'

12:01 am U.S. ET | July 13, 2015

For TrueCar CEO Scott Painter, the split with dealership giant AutoNation is about the need for data to support market transparency. When AutoNation wouldn't supply that data, the relationship had to end....
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Inside the AutoNation-TrueCar divorce

12:01 am U.S. ET | July 11, 2015

A dispute over demands for access to data on all AutoNation sales, not just TrueCar-related ones, led the two companies to part ways. A close-up look at how their relationship went south....
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TrueCar: AutoNation underreports sales generated from shopping site

7:15 pm U.S. ET | July 10, 2015

The dispute between TrueCar and AutoNation took a bitter turn Friday after the car-shopping website alleged the giant auto retailer has been underreporting sales generated by TrueCar leads....
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AutoNation drops TrueCar in contract dispute

3:15 pm U.S. ET | July 9, 2015

AutoNation is severing ties with TrueCar following a protracted contract dispute centered on access to customer data. AutoNation informed TrueCar executives that its dealerships would stop using the Internet vehicle shopping service at the end of July. AutoNation says 226 of its 240 U.S. stores use TrueCar....
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TrueCar's Painter says split with AutoNation presents consumers with 'a choice'

6:45 pm U.S. ET | July 9, 2015

TrueCar founder and CEO Scott Painter is portraying the split with dealership giant AutoNation as a clash of old and new approaches to auto retailing....
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Dealers vs. TrueCar: The saga continues

12:01 am U.S. ET | June 1, 2015

Three years after a nearly fatal dealer revolt and regulatory crackdown prompted it to change its ways, TrueCar continues to be haunted by suspicion among dealers and broader questions about its business model....
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TrueCar faces shareholder suit

3:13 pm U.S. ET | May 28, 2015

TrueCar's legal woes mounted Wednesday as the online car-buying service was hit with a shareholder lawsuit alleging that it misled its investors about how it does business....
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California dealers sue TrueCar

12:01 am U.S. ET | May 25, 2015

The California New Car Dealers Association is suing TrueCar Inc., accusing the vehicle-shopping site of breaking California laws on dealer licensing, brokering, advertising and disclosure....
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California dealer group sues TrueCar, claims website acts as dealer

2:21 pm U.S. ET | May 20, 2015

The California New Car Dealers Association is suing TrueCar, accusing the vehicle-shopping site of breaking California laws on dealer licensing, brokering, advertising and disclosure....
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TrueCar revenue rises 33%

12:01 am U.S. ET | May 11, 2015

TrueCar Inc., the car-shopping service, reported continued revenue growth and another loss in the first quarter. The company added that it will step up spending on advertising and other efforts to attract customers through the rest of the year, and forecast a big rise this year in the number of auto sales it facilitates....
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TrueCar records 33% revenue growth in Q1

8:47 pm U.S. ET | May 7, 2015

TrueCar reported continued revenue growth and another loss in the first quarter, and said it launched its TrueCash incentive program, which allows automakers to target discounts to specific consumers based on where they live, what they drive and what they're shopping for....
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Leases to get more expensive, ALG says

12:01 am U.S. ET | March 28, 2015

Low-cost monthly auto leases will become more expensive over the next couple of years, predicts ALG President Larry Dominique. That's because the supply of used light vehicles -- especially those 3 to 5 years old -- returning to the market will rise significantly, lowering used-vehicle prices and residual values to prerecession levels....
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LETTER TO THE EDITOR

An obsession with 3rd-party schemes

12:01 am U.S. ET | March 16, 2015

TrueCar is just another example of the opportunistic scheme of a vendor (albeit a very smart one) to leave the industry in a no-win predicament through its own sense of misplaced trust....
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TrueCar blasts dealers' suit over advertising claims as 'meritless'

11:27 am U.S. ET | March 11, 2015

TrueCar blasted a lawsuit filed this week by dealers over its advertising claims as “meritless.” In a detailed statement released late Tuesday, the vehicle-shopping site says it has “high confidence that we are compliant with all laws applicable to our business, including those referenced in this litigation.”...
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China may be biggest market, but U.S. still richest

11:21 am U.S. ET | March 10, 2015

China may be the world's biggest auto market, but the U.S. is still the richest when it comes to the value of new sales. According to a study by TrueCar, the total value of new-vehicle sales in the U.S. still exceeded the total value in China by as much as $161 billion last year....
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TrueCar sued by dealers for 'false advertising'

5:45 pm U.S. ET | March 9, 2015

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's services can buy a car without haggling or negotiations. The filing dealers are not current users of TrueCar, though some have used the service in the past....
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TrueCar's new pitch: Factory coupons for shoppers

12:01 am U.S. ET | Feb. 23, 2015

TrueCar Inc. spent the past two years rebuilding relations with dealers. Now the vehicle-shopping site is turning its attention to automakers to boost sales. TrueCar is forming a council of manufacturer executives, similar to its dealer council, to advance its Live Prospect product, TrueCar President John Krafcik said....
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TrueCar to stress mobile shopping as revenue surges

7:51 pm U.S. ET | Feb. 19, 2015

TrueCar is rebuilding its computer interface around mobile car-shopping to seize on a pronounced trend in its traffic volume, CEO Scott Painter said. In January for the first time, 50 percent of shoppers on TrueCar’s website got there via a mobile device, Painter said; that figure is expected to grow to 90 percent in 18 months....
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EMOTIONAL DRIVER

TrueCar pitches joy, not price, in Owen Wilson campaign

12:01 am U.S. ET | Feb. 9, 2015

TrueCar, the online car-buying service that has struggled to find its marketing voice, is pitching the joy of vehicle ownership rather than price in a new campaign. The campaign has a new pitchman: actor Owen Wilson, who is familiar to TrueCar's target audience: millennial parents who are moving up in their careers and starting families, said Lucas Donat, TrueCar chief marketing officer....
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TrueCar: App can 'hypertarget' consumers

12:01 am U.S. ET | Jan. 26, 2015

Online car-buying service TrueCar said the mobile app it will release this year will enable dealers and automakers to collect an unprecedented amount of information on customers....
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DAVE GUILFORD

BLOG: Money's cheap, so here come the store upgrades

9:30 am U.S. ET | Jan. 24, 2015

One of the better indicators of the health of a business is its willingness -- and ability -- to make capital expenditures. By that measure, auto retailers are doing well....
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