TrueCar

TrueCar's new pitch: Factory coupons for shoppers

12:01 am U.S. ET | Feb. 23, 2015
TrueCar Inc. spent the past two years rebuilding relations with dealers. Now the vehicle-shopping site is turning its attention to automakers to boost sales. TrueCar is forming a council of manufacturer executives, similar to its dealer council, to advance its Live Prospect product, TrueCar President John Krafcik said....
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TrueCar to stress mobile shopping as revenue surges

7:51 pm U.S. ET | Feb. 19, 2015
TrueCar is rebuilding its computer interface around mobile car-shopping to seize on a pronounced trend in its traffic volume, CEO Scott Painter said. In January for the first time, 50 percent of shoppers on TrueCar’s website got there via a mobile device, Painter said; that figure is expected to grow to 90 percent in 18 months....
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EMOTIONAL DRIVER

TrueCar pitches joy, not price, in Owen Wilson campaign

12:01 am U.S. ET | Feb. 9, 2015
TrueCar, the online car-buying service that has struggled to find its marketing voice, is pitching the joy of vehicle ownership rather than price in a new campaign. The campaign has a new pitchman: actor Owen Wilson, who is familiar to TrueCar's target audience: millennial parents who are moving up in their careers and starting families, said Lucas Donat, TrueCar chief marketing officer....
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TrueCar: App can 'hypertarget' consumers

12:01 am U.S. ET | Jan. 26, 2015
Online car-buying service TrueCar said the mobile app it will release this year will enable dealers and automakers to collect an unprecedented amount of information on customers....
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DAVE GUILFORD

Money's cheap, so here come the store upgrades

9:30 am U.S. ET | Jan. 24, 2015
One of the better indicators of the health of a business is its willingness -- and ability -- to make capital expenditures. By that measure, auto retailers are doing well....
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DAVE GUILFORD

Navigating the great digital divide

3:30 pm U.S. ET | Jan. 23, 2015
Among the devotion to all things digital and data-driven in San Francisco, there are still some qualms over how today's shoppers want to kick the tires and take delivery of new wheels....
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Mobile is king, but third-party sites chart unique paths to connect dealers, buyers

10:00 pm U.S. ET | Jan. 22, 2015
Mobile is king when it comes to car shopping, representatives of third-party shopping sites say. But the sites will take different approaches to help automakers and dealers connect with potential customers as they compete for users and the industry's good will....
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TrueCar says more than half of its web traffic now is mobile

8:13 pm U.S. ET | Jan. 21, 2015
As technology plays a more pivotal role in the vehicle-shopping process, mobile shoppers, for the first time, have begun to make up the majority of TrueCar's web traffic....
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2015 AUTOMOTIVE NEWS WORLD CONGRESS

TrueCar says app will help automakers know, target customers

5:43 pm U.S. ET | Jan. 13, 2015
Vowing to build a better relationship with car dealers, TrueCar CEO Scott Painter showed an early version of a new mobile app at the Automotive News World Congress in Detroit that he said will help automakers target customers more efficiently....
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Discounts, falling gas prices driving Nov. sales higher

3:30 pm U.S. ET | Nov. 25, 2014
The U.S. auto industry may post its highest November sales volume since 2001, and one forecaster says light-vehicle transaction prices are on pace to reach the highest level ever for a second consecutive month. Year-end clearance sales and the lowest gasoline prices since 2010 are two big factors behind the forecasts....
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TrueCar boosts outlook as Q3 revenue jumps 51%

6:48 pm U.S. ET | Nov. 5, 2014
TrueCar, the online car-shopping platform, raised its outlook for the fourth quarter and full year as it continues to add dealers and draw more customers to its network....
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VW joining with Fiat Chrysler would be 'brilliant' idea, Krafcik speculates

4:18 pm U.S. ET | Nov. 4, 2014
A merger of Fiat Chrysler Automobiles and Volkswagen would create a well-balanced global automaker that would be highly profitable, John Krafcik, president of auto-buying website TrueCar, said today....
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LETTER TO THE EDITOR

Fla. dealers are upfront on pricing

12:01 am U.S. ET | Oct. 27, 2014
TrueCar's new bid to increase "transparency" in vehicle purchases is, in my view, nothing more than a marketing scheme for the misinformed and, frankly, distorts the image of the franchise system that I work in and for....
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Edmunds pushes dealers toward Price Promise

12:01 am U.S. ET | Sept. 15, 2014
Edmunds.com, a popular car-shopping site, intends to drop dealers unwilling to join a sales program that guarantees vehicle prices to consumers, President Seth Berkowitz said last week....
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LINDSAY CHAPPELL

Incentives prop up sedan-heavy strategies

12:01 am U.S. ET | Sept. 13, 2014
Take a look at who's been increasing incentives lately and you will see a larger trend in vehicle strategy for the United States....
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TrueCar growing at faster pace than strong U.S. vehicle market

5:41 pm U.S. ET | Aug. 12, 2014
TrueCar, the online car-shopping site that went public with its stock in May, is growing its sales and dealer network faster than overall U.S. vehicle sales and faster than analysts expected....
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Stocks stay on target -- with help

12:01 am U.S. ET | Aug. 11, 2014
With a little help from increased incentives, automakers kept U.S. inventories at near-ideal levels to start August....
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Strong retail demand to push U.S. sales higher in July, forecasts show

2:44 pm U.S. ET | July 25, 2014
The pace of auto sales has slowed slightly after hitting an eight-year high in June, but July's results are still shaping up to be at least 9 percent better than a year ago, according to four forecasts. The seasonally adjusted, annualized selling rate is expected to hit 16.6 million to 16.8 million, projections show....
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Shopping sites ratchet up battle against bots

12:01 am U.S. ET | July 13, 2014
Internet bots, nefarious software code masquerading as human Web users, are invading online car shopping sites and skewing traffic and other user data. Distorted data often confounds dealerships that are seeing heavy activity on third-party sites but not receiving a proportionate number of leads....
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Execs find big fish to fry in small pond

12:01 am U.S. ET | July 7, 2014
Executives moving out of top managerial posts at carmakers are finding a nice place to land these days in the industry's high-potential digital marketing world....
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Chrysler, TrueCar offer discounts after crashes

12:01 am U.S. ET | June 30, 2014
Chrysler Group has agreed with TrueCar Inc. to offer discounts to car shoppers whose vehicles are totaled in crashes. TrueCar's marketing program with Chrysler includes auto insurer Geico, said Larry Dominique, executive vice president of TrueCar....
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Musk's EV patent pitch piques Krafcik's curiosity

12:01 am U.S. ET | June 30, 2014
What did John Krafcik do when he heard about those electric-vehicle patents Tesla CEO Elon Musk made available to the public this month?...
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TrueCar to drop 75 franchisees in policy disputes

4:24 pm U.S. ET | June 26, 2014
TrueCar this month plans to drop up to 75 of its 8,000 participating franchisees for failing to honor price guarantees made to car buyers or for other violations of TrueCar policies, President John Krafcik said today. TrueCar also will launch a new app in the coming days that allows consumers to take photos of their trade-in vehicles and seek a price for the vehicles from competing dealers in the TrueCar network, Krafcik said....
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Software systems cut wait times -- if they talk

12:01 am U.S. ET | June 16, 2014
Software vendors are helping dealers in the quest for faster vehicle transactions when they are not tripping over each other....
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Newly public TrueCar tests trade-in program

12:01 am U.S. ET | May 19, 2014
With a strong balance sheet and $70 million raised in last week's initial public offering, TrueCar has cash to develop new products, including an online vehicle trade-in service being tested by USAA members....
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