Toyota Brand

Toyota ordered to pay $12.5 million to woman 'virtually decapitated' by seat belt

2:22 pm U.S. ET | Oct. 21, 2014
A California jury ordered Toyota to pay $12.5 million for being responsible for debilitating lap-only seat belt injuries in a 2010 crash....
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Ford steers C-Max ads away from mpg

12:01 am U.S. ET | Oct. 20, 2014
Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate....
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Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014
The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment....
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PARIS AUTO SHOW

Toyota: Fuel cell sedan sales won't match Prius' launch

12:01 am U.S. ET | Oct. 5, 2014
Sales of Toyota's fuel cell sedan probably won't grow as quickly as those of the Prius hybrid....
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Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014
The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football....
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Trucks fly in a 'best we could have expected' September

12:01 am U.S. ET | Oct. 1, 2014
U.S. sales of SUVs, small crossovers and full-size pickups soared in September as cars became a tougher sell. Overall volume rose 9 percent, and a 16.4 million SAAR showed demand remains strong even after the industry put up big numbers all summer....
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Toyota trucks carry load amid wait for '15 Camry

12:01 am U.S. ET | Oct. 1, 2014
Booming crossover and SUV sales helped Toyota Division eke out its seventh straight monthly sales gain last month, while Lexus continued to gain ground on its luxury rivals....
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Toyota to recall 690,000 Tacomas in U.S. to fix suspension

1:12 pm U.S. ET | Sept. 29, 2014
Toyota said it would recall about 690,00 Tacoma 4X4 and Tacoma pre-runner pickup trucks in the U.S. to fix issues with the vehicles' rear suspension system....
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GM midsize pickups carry heavy load

12:01 am U.S. ET | Sept. 28, 2014
The Chevrolet Colorado can haul 7,000 pounds. But it also must carry the weight of General Motors' entire truck strategy. GM's three-truck approach is among the biggest wagers Detroit has seen in a long time. The entries make GM the only automaker to offer heavy-duty, light-duty and midsize pickups....
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Top Chinese official accused of taking bribes from Toyota JV

11:06 am U.S. ET | Sept. 24, 2014
A senior official with China's economic planning ministry and his son took bribes from a Guangzhou carmaker, including kickbacks for helping approve the opening of a Toyota dealership, a Chinese prosecutor said today....
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2014 PARIS AUTO SHOW

Toyota concept shows Europe-led design shift

Sept. 23, 2014 06:01 CET
Toyota turned to its styling center in southern France to create the C-HR concept that will be displayed in Paris next week. Toyota says the hybrid crossover hints at what it intends to bring to the compact SUV segment....
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Toyota's big leap to aluminum

12:01 am U.S. ET | Sept. 22, 2014
Toyota is set to become the next big automaker to begin making the expensive shift from steel to aluminum for parts like hoods and liftgates. Look for them on upcoming versions of the Lexus RX 350 crossover and Toyota Camry....
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Toyota's thrill-seeking side

12:01 am U.S. ET | Sept. 22, 2014
The re-engineered 2015 Camry, which will arrive in U.S. showrooms this week, is a testament to the company's quest under President Akio Toyoda to shed a reputation for selling cars that are dependable but dull. Toyota invested dearly in a sweeping update of the Camry's sheet metal, with only the roof unchanged....
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Can Prius set the pace again?

12:01 am U.S. ET | Sept. 21, 2014
The hybrid revolution that the Prius ushered in has put it in an awkward position: So many other brands have followed Toyota's lead into the hybrid market that the Prius no longer stands out. The brand is now it's at a marketing crossroads....
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RICHARD TRUETT

Why Toyota punted on a V-6 in the Tundra for '15

11:58 am U.S. ET | Sept. 18, 2014
It's rare when Toyota admits defeat and folds -- especially when it comes to engines and fuel economy. But that's what happened last week when Toyota introduced the 2015 Tundra pickup and revealed that the big truck would be available only with V-8 engines....
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Toyota to boost Mexico truck plant capacity by 41%

8:50 pm U.S. ET | Sept. 17, 2014
As Toyota ponders its first full assembly plant in Mexico, it plans to boost capacity at its existing factory there almost 40 percent to feed demand for trucks....
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Toyota recalling 130,000 Tundras for airbag issue

2:36 pm U.S. ET | Sept. 11, 2014
Toyota recalling 130,000 2014 Tundra pickup trucks in the United States to correct a problem with side airbags, the automaker's sales arm said today....
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Musk anticipates another Tesla-Toyota project in 2-3 years

6:30 am U.S. ET | Sept. 8, 2014
Tesla CEO Elon Musk says his company and Toyota could team on another “significant” joint project in two or three years, and at higher volumes than the soon-to-end RAV4 program....
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VW says fuel cell cars will struggle beyond Japan

Sept. 8, 2014 10:52 CET
Volkswagen says fuel cell cars will probably struggle to catch on outside Japan where the government has invested in measures including a fuel-station network and generous subsidies that are too high for other countries to match....
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Toyota raises prices on 2015 Sienna minivans

11:44 am U.S. ET | Sept. 3, 2014
Toyota bumped up the manufacturer's suggested retail prices for its redesigned 2015 Sienna minivan. The retail pricing spans from a base of $28,600 for a Sienna L grade to $46,150 for a Sienna Limited Premium all-wheel drive, Toyota said in a statement Tuesday....
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Toyota revs up special edition of '80s-era Land Cruiser

12:01 am U.S. ET | Sept. 1, 2014
Toyota Motor Corp. is going retro by rebooting sales of the boxy, 30-year-old Land Cruiser 70 in Japan....
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Toyota to expand Highlander production in Indiana, invest $100 million

11:36 am U.S. ET | Aug. 22, 2014
Toyota said today it will spend $100 million to increase production of the Highlander crossover in Princeton, Ind. The Highlander has been bumping against its production ceiling at the Indiana assembly plant....
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Ford plans new hybrid series to compete with Toyota Prius, report says

6:11 pm U.S. ET | Aug. 20, 2014
Ford plans to introduce a new hybrid gasoline-electric car in late 2018 to compete against the best-selling Toyota Prius, Reuters reported, citing two sources with knowledge of the company's plans. The compact car will be Ford's first "dedicated" hybrid -- that is a vehicle designed to be marketed exclusively as a hybrid, rather than a variation of an existing gasoline model, such as the automaker's Fusion hybrid....
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Toyota's FT-1 revealed -- again

12:01 am U.S. ET | Aug. 18, 2014
Toyota pulled the cover off a second concept version of the FT-1 super sports car in Monterey, Calif., a sign that a production version may not be far behind....
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How Tesla-Toyota EV project lost its spark

11:34 am U.S. ET | Aug. 7, 2014
Once lauded by Tesla and Toyota as a springboard for a deeper partnership, a joint project between the two companies that produced Toyota's electric RAV4 has slowly unraveled. The tie-up was marred by clashes between engineers, according to people with knowledge of the matter, and highlights how quickly marriages of convenience can turn sour in the auto industry....
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Special Report
How #1 store scores with employees

How #1 store scores with employees

Texas dealer Greg May encourages staffers to provide input and solve problems on their own. Mon., October 20
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