Toyota Brand

Toyota adding hybrid to 2016 RAV4 lineup

12:45 pm U.S. ET | March 26, 2015

Toyota is adding a hybrid model at a time of low gas prices and slumping sales of alternative-powertrain vehicles. An all-new RAV4 hybrid will be introduced next week at the New York auto show....
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Toyota to recall 112,500 U.S. vehicles on possible safety issues

2:47 pm U.S. ET | March 11, 2015

Toyota said it was recalling about 112,500 vehicles in the US due to possible safety issues....
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Toyota aims to cut price of fuel cell vehicle

12:01 am U.S. ET | March 9, 2015

Toyota may have a $57,500 price tag on its Mirai fuel cell electric vehicle when it goes on sale late this year in the U.S., but it is pressing for a much lower future price. Katsuhiko Hirose, project general manager for Toyota Motor Corp.'s fuel cell development division, said Toyota wants fuel cell vehicles to be considered in the same competitive set as gasoline- and diesel-powered vehicles....
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Toyota to end production of Venza

4:51 pm U.S. ET | March 2, 2015

Toyota is pulling the plug on the Venza crossover, a vehicle the automaker once touted as engineered in America for American buyers....
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Futuristic, handmade Mirai represents Toyota's rebirth

12:01 am U.S. ET | March 2, 2015

Toyota Motor Corp.'s most advanced vehicle has had a decidedly low-tech birth and has an equally ironic birthday. Feb. 24, the start of production of the Mirai fuel cell sedan, was exactly five years after President Akio Toyoda was hauled before a U.S. congressional panel and given a humiliating grilling about his company's unintended acceleration recalls. The date was no accident. The Mirai symbolizes both Toyota's rebirth from that crisis and a return to its roots....
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HANS GREIMEL

BLOG: Toyota, Mazda bet against each other in quest for 94 mpg

4:54 pm U.S. ET | Feb. 26, 2015

Japan’s largest auto manufacturer and one of its smallest are betting against each other on divergent paths to the same goal -- an incredible fuel economy rate pushing 94 mpg....
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RICHARD TRUETT

BLOG: Have no fear, Hyundai cracks the fuel-cell code

11:00 am U.S. ET | Feb. 17, 2015

The hydrogen fuel cell debate is no longer a chicken-and-egg conundrum. The fuel cell vehicle has arrived first. It works....
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CHICAGO AUTO SHOW

Toyota revises Avalon's ride and styling

12:01 am U.S. ET | Feb. 16, 2015

An updated version of the Avalon, Toyota's biggest sedan, arrives this fall with revised styling and a recalibrated suspension system....
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Toyota Avalon gets light freshening, suspension tuning for 2016

3:45 pm U.S. ET | Feb. 12, 2015

Toyota is giving its biggest car, the Avalon sedan, a light freshening for the 2016 model year. The biggest changes are to the car's four-wheel independent suspension system, which will be available in two settings....
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Vancouver couple leases first fuel cell Hyundai Tucson in Canada

3:18 pm U.S. ET | Feb. 12, 2015

At the Toronto auto show Thursday, Hyundai introduced its new Tucson fuel cell vehicle -- and the car's first Canadian buyers. Hyundai bills the crossover as the first fuel cell vehicle available for lease by average consumers in Canada. But there are a number of caveats....
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Toyota thinks TRD to win younger buyers

12:01 am U.S. ET | Feb. 1, 2015

Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR. Now, it hopes to finally leverage some of that track cred in the showroom as part of President Akio Toyoda's bid to zest up the brand's stodgy image and win over younger shoppers....
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Toyota recalls 52,000 Avalons to fix potential wiring fire hazard

10:13 am U.S. ET | Jan. 29, 2015

Toyota Motor Sales USA said it plans to recall about 52,000 Avalon sedans from the 2011-12 model years for wiring that could cause a fire....
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Toyota sees sales boost from trucks, Tacoma

12:01 am U.S. ET | Jan. 25, 2015

Toyota Motor Sales plans to top 2.4 million in US sales this year across its Toyota, Lexus and Scion divisions, up from 2.37 million units last year. Some of that extra volume will come when the redesigned 2016 Tacoma pickup truck reaches showrooms during the fourth quarter, executives said Sunday....
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VINCE BOND JR.

BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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Assault on Fortress Detroit

12:01 am U.S. ET | Jan. 19, 2015

Tougher specs, more rugged designs and ample new trim levels -- all wrapped in copious red-white-and-blue marketing. Japanese brands are upping the stakes in the pickup wars with products debuting at the Detroit auto show in hopes of making deeper inroads into the one segment in which the country's carmakers still trail their Detroit rivals....
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YOU'RE GONNA BE POPULAR

Sizing up the beauty queens, class clowns of Detroit

12:01 am U.S. ET | Jan. 19, 2015

Staff Reporter Ryan Beene was on the floor at the 2015 Detroit auto show, judging the cafeteria cachet of the most talked-about vehicles....
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Toyota to drop Scion iQ as smallest car fails to win U.S. buyers

1:57 pm U.S. ET | Jan. 16, 2015

Toyota plans to drop its smallest model, the Scion iQ, after the car’s size, price and fuel economy failed to attract US consumers....
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Toyota Tacoma takes on more off-road swagger, luxury

1:15 pm U.S. ET | Jan. 12, 2015

Toyota is giving its Tacoma more off-road swagger and nodding to young buyers in a bid to keep the compact pickup atop a segment that just got a lot more competitive....
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Lexus' record month helps Toyota to 13% gain

3:15 pm U.S. ET | Jan. 5, 2015

Toyota Motor Sales U.S.A. said sales rose 13 percent to 215,057 units last month, as the automaker's light trucks set a December record, the Lexus division posted its best month ever and demand for the Corolla compact surged 34 percent....
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TOYOTA

Bolder, less boring ... at least that's the plan

12:01 am U.S. ET | Jan. 5, 2015

Toyota's modest U.S. sales growth for the year has been skewed toward trucks and crossovers, but more aggressive updates of standbys such as the Camry and Corolla have helped sales tick up as well....
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EDITORIAL

Another game changer

12:01 am U.S. ET | Dec. 22, 2014

The original Toyota Prius remade the automaker's image. The next one may, too....
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DO-OVER

Last-minute Prius styling rebuff shows Toyota's new focus on design

12:01 am U.S. ET | Dec. 15, 2014

Toyota President Akio Toyoda's push for more arresting design played a key role in an uncharacteristic move last year. Toyota executives bounced a nearly finished fourth-generation Prius back to the development team for a hotter design and other tweaks, delaying the go-ahead until last April....
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Toyota aims to defend small-pickup turf

12:01 am U.S. ET | Dec. 8, 2014

Toyota isn't ready to cede any ground in small pickups. The automaker, which commands nearly two-thirds of the segment in the United States, will unveil a redesigned Tacoma pickup in January at the Detroit auto show....
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TOYOTA UNBOUND

Toyota's products, factory retooling set stage for market share gains

12:01 am U.S. ET | Dec. 8, 2014

For most of the last five years, Toyota has been hampered by one problem after another: recession, safety crisis, earthquake, strong yen. But it has used that time to quietly fine-tune key aspects of its business, and heading into 2015, it's in position to seize market share as it did during its mid-2000s growth spurt....
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Nissan slips as older models change over

3:00 pm U.S. ET | Dec. 2, 2014

Nissan Division sales dropped slightly in November as phase-outs began for several older models and the brand reduced incentives and fleet sales....
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