Toyota Brand

Toyota sees sales boost from trucks, Tacoma

12:01 am U.S. ET | Jan. 25, 2015

Toyota Motor Sales plans to top 2.4 million in US sales this year across its Toyota, Lexus and Scion divisions, up from 2.37 million units last year. Some of that extra volume will come when the redesigned 2016 Tacoma pickup truck reaches showrooms during the fourth quarter, executives said Sunday....
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VINCE BOND JR.

BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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Assault on Fortress Detroit

12:01 am U.S. ET | Jan. 19, 2015

Tougher specs, more rugged designs and ample new trim levels -- all wrapped in copious red-white-and-blue marketing. Japanese brands are upping the stakes in the pickup wars with products debuting at the Detroit auto show in hopes of making deeper inroads into the one segment in which the country's carmakers still trail their Detroit rivals....
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YOU'RE GONNA BE POPULAR

Sizing up the beauty queens, class clowns of Detroit

12:01 am U.S. ET | Jan. 19, 2015

Staff Reporter Ryan Beene was on the floor at the 2015 Detroit auto show, judging the cafeteria cachet of the most talked-about vehicles....
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Toyota to drop Scion iQ as smallest car fails to win U.S. buyers

1:57 pm U.S. ET | Jan. 16, 2015

Toyota plans to drop its smallest model, the Scion iQ, after the car’s size, price and fuel economy failed to attract US consumers....
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Toyota Tacoma takes on more off-road swagger, luxury

1:15 pm U.S. ET | Jan. 12, 2015

Toyota is giving its Tacoma more off-road swagger and nodding to young buyers in a bid to keep the compact pickup atop a segment that just got a lot more competitive....
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Lexus' record month helps Toyota to 13% gain

3:15 pm U.S. ET | Jan. 5, 2015

Toyota Motor Sales U.S.A. said sales rose 13 percent to 215,057 units last month, as the automaker's light trucks set a December record, the Lexus division posted its best month ever and demand for the Corolla compact surged 34 percent....
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TOYOTA

Bolder, less boring ... at least that's the plan

12:01 am U.S. ET | Jan. 5, 2015

Toyota's modest U.S. sales growth for the year has been skewed toward trucks and crossovers, but more aggressive updates of standbys such as the Camry and Corolla have helped sales tick up as well....
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EDITORIAL

Another game changer

12:01 am U.S. ET | Dec. 22, 2014

The original Toyota Prius remade the automaker's image. The next one may, too....
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DO-OVER

Last-minute Prius styling rebuff shows Toyota's new focus on design

12:01 am U.S. ET | Dec. 15, 2014

Toyota President Akio Toyoda's push for more arresting design played a key role in an uncharacteristic move last year. Toyota executives bounced a nearly finished fourth-generation Prius back to the development team for a hotter design and other tweaks, delaying the go-ahead until last April....
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Toyota aims to defend small-pickup turf

12:01 am U.S. ET | Dec. 8, 2014

Toyota isn't ready to cede any ground in small pickups. The automaker, which commands nearly two-thirds of the segment in the United States, will unveil a redesigned Tacoma pickup in January at the Detroit auto show....
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TOYOTA UNBOUND

Toyota's products, factory retooling set stage for market share gains

12:01 am U.S. ET | Dec. 8, 2014

For most of the last five years, Toyota has been hampered by one problem after another: recession, safety crisis, earthquake, strong yen. But it has used that time to quietly fine-tune key aspects of its business, and heading into 2015, it's in position to seize market share as it did during its mid-2000s growth spurt....
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Nissan slips as older models change over

3:00 pm U.S. ET | Dec. 2, 2014

Nissan Division sales dropped slightly in November as phase-outs began for several older models and the brand reduced incentives and fleet sales....
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Toyota says RAV4 improves in key overlap front crash test

3:48 pm U.S. ET | Nov. 26, 2014

A year after Toyota's RAV4 crossover was denied an influential top safety rating, an updated design underwent new crash testing this week that engineers promise will deliver high honors and redeem the nameplate's reputation....
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Fuel cell cars steal spotlight

12:01 am U.S. ET | Nov. 24, 2014

Automakers are beginning to nudge the hydrogen fuel cell vehicle out of the illusion factory that is Southern California and into the broader conversation about the future of clean transportation....
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Fuel cell vehicles: The only cars with potable exhaust?

10:28 am U.S. ET | Nov. 21, 2014

Toyota is pitching the Mirai hydrogen fuel cell car as a godsend for the planet. Heat and water are its only byproducts, not climate-altering carbon dioxide. But just how clean is that exhaust water vapor?...
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THE FUTURE OF HYDROGEN CARS

Ewanick's next bold bet: Hydrogen stations

12:01 am U.S. ET | Nov. 17, 2014

If Honda, Hyundai and Toyota are the companies defining what fuel cell vehicles are, it's FirstElement and former GM executive Joel Ewanick that largely will define how and where they will be refueled....
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FUEL ME ONCE ...

Hydrogen cars are here. Is the world ready for them?

12:01 am U.S. ET | Nov. 17, 2014

Auto companies have looked to hydrogen fuel cells as a groundbreaking technology: a nonpolluting power source that isn't constrained by battery capacity and doesn't require long stretches of downtime for charging. But one key breakthrough -- making a hydrogen-fueled vehicle as easy to drive and refuel as a gasoline-powered one -- remains elusive....
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Fuel cell cars will be commercially viable by 2025, Bosch exec says

Nov. 17, 2014 11:36 CET

Falling costs will make fuel cell technology commercially viable for mass car production by 2025, Wolf-Henning Scheider, Bosch's automotive chief, said. Toyota and Honda plan to launch fuel cell vehicles in 2015....
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Toyota launches Mirai fuel cell vehicle, plans hydrogen stations in Northeast

10:12 pm U.S. ET | Nov. 16, 2014

Toyota offered more details about its long-awaited Mirai fuel cell vehicle and said it plans to build a dozen hydrogen refueling stations in the Northeast United States....
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Toyota aims to replicate Prius success with fuel cell Mirai

Nov. 17, 2014 04:12 CET

Toyota will introduce its first mass-market fuel cell car next month, hoping to replicate the success of its Prius hybrid with a vehicle that runs on hydrogen instead of gasoline....
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Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014

Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone....
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Toyota's bold bid to remake Camry's image

12:01 am U.S. ET | Nov. 10, 2014

The truest measure of good car advertising is whether it moves the merchandise. And the Toyota Camry has been the best-selling car in the country for more than a decade. So some marketing experts are wondering about the newest Camry ad campaign....
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Toyota to pack track-tested tech into next Prius

12:01 am U.S. ET | Nov. 9, 2014

Toyota is testing technology to be used in the Prius in its high-performance TS040 Hybrid Le Mans racer....
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Trucks, Camry lift Toyota up 7%

3:30 pm U.S. ET | Nov. 3, 2014

Booming SUV and crossover deliveries drove Toyota Motor Sales U.S.A. to a 7 percent sales gain in October. Toyota and Scion volume rose 8 percent to 157,225, while Lexus sales gained 3 percent to 23,355 last month for combined sales of 180,580 cars and trucks....
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Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
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