Toyota Brand

THE FUTURE OF HYDROGEN CARS

Ewanick's next bold bet: Hydrogen stations

12:01 am U.S. ET | Nov. 17, 2014
If Honda, Hyundai and Toyota are the companies defining what fuel cell vehicles are, it's FirstElement and former GM executive Joel Ewanick that largely will define how and where they will be refueled....
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FUEL ME ONCE ...

Hydrogen cars are here. Is the world ready for them?

12:01 am U.S. ET | Nov. 17, 2014
Auto companies have looked to hydrogen fuel cells as a groundbreaking technology: a nonpolluting power source that isn't constrained by battery capacity and doesn't require long stretches of downtime for charging. But one key breakthrough -- making a hydrogen-fueled vehicle as easy to drive and refuel as a gasoline-powered one -- remains elusive....
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Fuel cell cars will be commercially viable by 2025, Bosch exec says

Nov. 17, 2014 11:36 CET
Falling costs will make fuel cell technology commercially viable for mass car production by 2025, Wolf-Henning Scheider, Bosch's automotive chief, said. Toyota and Honda plan to launch fuel cell vehicles in 2015....
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Toyota launches Mirai fuel cell vehicle, plans hydrogen stations in Northeast

10:12 pm U.S. ET | Nov. 16, 2014
Toyota offered more details about its long-awaited Mirai fuel cell vehicle and said it plans to build a dozen hydrogen refueling stations in the Northeast United States....
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Toyota aims to replicate Prius success with fuel cell Mirai

Nov. 17, 2014 04:12 CET
Toyota will introduce its first mass-market fuel cell car next month, hoping to replicate the success of its Prius hybrid with a vehicle that runs on hydrogen instead of gasoline....
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Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone....
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Toyota's bold bid to remake Camry's image

12:01 am U.S. ET | Nov. 10, 2014
The truest measure of good car advertising is whether it moves the merchandise. And the Toyota Camry has been the best-selling car in the country for more than a decade. So some marketing experts are wondering about the newest Camry ad campaign....
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Toyota to pack track-tested tech into next Prius

12:01 am U.S. ET | Nov. 9, 2014
Toyota is testing technology to be used in the Prius in its high-performance TS040 Hybrid Le Mans racer....
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Trucks, Camry lift Toyota up 7%

3:30 pm U.S. ET | Nov. 3, 2014
Booming SUV and crossover deliveries drove Toyota Motor Sales U.S.A. to a 7 percent sales gain in October. Toyota and Scion volume rose 8 percent to 157,225, while Lexus sales gained 3 percent to 23,355 last month for combined sales of 180,580 cars and trucks....
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JESSE SNYDER

Weep not for pickup makers

12:01 am U.S. ET | Nov. 3, 2014
October looked like a happy month for big pickups with sales rising 10 percent, outperforming a strong overall U.S. market. But dig a little deeper and you’ll find pickup manufacturers who are really, really, really happy....
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Toyota's mean, green fuel-cell car dons racing stripes

8:52 am U.S. ET | Nov. 1, 2014
Toyota's new hydrogen fuel-cell vehicle broke cover at a Japan rally race with speed demon Akio Toyoda behind the wheel to prove that the green car is also a mean one....
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Toyota ordered to pay $12.5 million to woman 'virtually decapitated' by seat belt

2:22 pm U.S. ET | Oct. 21, 2014
A California jury ordered Toyota to pay $12.5 million for being responsible for debilitating lap-only seat belt injuries in a 2010 crash....
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Ford steers C-Max ads away from mpg

12:01 am U.S. ET | Oct. 20, 2014
Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate....
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Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014
The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment....
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PARIS AUTO SHOW

Toyota: Fuel cell sedan sales won't match Prius' launch

12:01 am U.S. ET | Oct. 5, 2014
Sales of Toyota's fuel cell sedan probably won't grow as quickly as those of the Prius hybrid....
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Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014
The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football....
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Trucks fly in a 'best we could have expected' September

12:01 am U.S. ET | Oct. 1, 2014
U.S. sales of SUVs, small crossovers and full-size pickups soared in September as cars became a tougher sell. Overall volume rose 9 percent, and a 16.4 million SAAR showed demand remains strong even after the industry put up big numbers all summer....
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Toyota trucks carry load amid wait for '15 Camry

12:01 am U.S. ET | Oct. 1, 2014
Booming crossover and SUV sales helped Toyota Division eke out its seventh straight monthly sales gain last month, while Lexus continued to gain ground on its luxury rivals....
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Toyota to recall 690,000 Tacomas in U.S. to fix suspension

1:12 pm U.S. ET | Sept. 29, 2014
Toyota said it would recall about 690,00 Tacoma 4X4 and Tacoma pre-runner pickup trucks in the U.S. to fix issues with the vehicles' rear suspension system....
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GM midsize pickups carry heavy load

12:01 am U.S. ET | Sept. 28, 2014
The Chevrolet Colorado can haul 7,000 pounds. But it also must carry the weight of General Motors' entire truck strategy. GM's three-truck approach is among the biggest wagers Detroit has seen in a long time. The entries make GM the only automaker to offer heavy-duty, light-duty and midsize pickups....
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Top Chinese official accused of taking bribes from Toyota JV

11:06 am U.S. ET | Sept. 24, 2014
A senior official with China's economic planning ministry and his son took bribes from a Guangzhou carmaker, including kickbacks for helping approve the opening of a Toyota dealership, a Chinese prosecutor said today....
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2014 PARIS AUTO SHOW

Toyota concept shows Europe-led design shift

Sept. 23, 2014 06:01 CET
Toyota turned to its styling center in southern France to create the C-HR concept that will be displayed in Paris next week. Toyota says the hybrid crossover hints at what it intends to bring to the compact SUV segment....
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Toyota's big leap to aluminum

12:01 am U.S. ET | Sept. 22, 2014
Toyota is set to become the next big automaker to begin making the expensive shift from steel to aluminum for parts like hoods and liftgates. Look for them on upcoming versions of the Lexus RX 350 crossover and Toyota Camry....
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Toyota's thrill-seeking side

12:01 am U.S. ET | Sept. 22, 2014
The re-engineered 2015 Camry, which will arrive in U.S. showrooms this week, is a testament to the company's quest under President Akio Toyoda to shed a reputation for selling cars that are dependable but dull. Toyota invested dearly in a sweeping update of the Camry's sheet metal, with only the roof unchanged....
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Can Prius set the pace again?

12:01 am U.S. ET | Sept. 21, 2014
The hybrid revolution that the Prius ushered in has put it in an awkward position: So many other brands have followed Toyota's lead into the hybrid market that the Prius no longer stands out. The brand is now it's at a marketing crossroads....
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