Hyundai Brand

'15 Genesis is worthy of premium label

12:01 am U.S. ET | April 7, 2014
The original Hyundai Genesis was a noble first shot at the luxury car market, but it couldn't match the driving dynamics, interior refinement or prestige of the Audi A6, BMW 5 series or Mercedes-Benz E350. The Genesis' 2015 model year redesign takes a huge step toward closing that gap....
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Hyundai says redesigned Sonata will shed curves, gain refinement

12:01 am U.S. ET | March 31, 2014
Hyundai says the next generation of its mid-sized Sonata sedan will be more refined than the model it replaces and will lose some of its distinctive curvy lines....
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Hyundai promises more refined, upscale '15 Sonata

6:37 am U.S. ET | March 24, 2014
As sales of the aging Hyundai Sonata slow in the United States, Hyundai says the next generation of its bread and butter mid-sized sedan will be more refined and premium-feeling than the model it replaces. Hyundai revealed the re-engineered 2015 Sonata in South Korea today....
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Hyundai cuts new Sonata's fuel-economy rating, apologizes for error

6:26 am U.S. ET | March 17, 2014
Hyundai said today the fuel economy of its revamped Sonata sedan was less than it had previously stated, an error that could further undermine its reliability after a slew of mileage-related lawsuits....
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Hyundai revamps Sonata sedan

10:34 am U.S. ET | March 3, 2014
When Hyundai last overhauled the Sonata in 2009, U.S. motorists embraced the curvy styling and the company went on to gain more market share than any major automaker for the next half decade. Hyundai is betting on a repeat jolt as the company releases the first images of the seventh-generation Sonata sedan....
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Hyundai looks to Genesis to challenge BMW, Mercedes in Europe

Feb. 26, 2014 10:37 CET
Hyundai will target eastern and southern Europe with the new Genesis sedan as the automaker seeks to boost its brand image by making a foray into the premium market....
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Hyundai r&d chief makes a comeback after 3-month hiatus

7:10 am U.S. ET | Feb. 24, 2014
Hyundai reinstated former r&d president Kwon Moon-sik, just three months after he had quit over a string of quality problems. Hyundai also said its design center boss left for "personal reasons."...
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Hyundai r&d chief makes a comeback after 3-month hiatus

Feb. 24, 2014 13:10 CET
Hyundai reinstated former r&d president Kwon Moon-sik, just three months after he had quit over a string of quality problems. Hyundai also said its design center boss left for "personal reasons."...
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Sonata drags down Hyundai

12:01 am U.S. ET | Feb. 24, 2014
Hyundai notched big gains in its sales, market share and image when its swoopy 2011 Sonata hit the market....
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Hyundai vice chairman touring U.S. operations this week

11:03 pm U.S. ET | Feb. 17, 2014
Hyundai Vice Chairman Chung Eui-sun, heir apparent to South Korea's Hyundai-Kia automotive juggernaut, is touring the company's volatile United States operations this week....
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Hyundai dealers seek incentives to sell off 2013 models

4:12 pm U.S. ET | Jan. 27, 2014
Hyundai's U.S. dealers are hungry for additional incentive support to clear out leftover 2013 inventory as the brand seeks to recover U.S. market share....
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Blitz of Super Bowl auto ads pits Muppets vs. British villains

12:34 am U.S. ET | Jan. 24, 2014
From the Muppets to James Franco and British villains, Hollywood will be working hard for the auto industry during the Super Bowl. Automakers are spending as much as $6 million per 30-second spot to grab consumers and promote a bumper crop of new vehicles during the telecast....
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All Genesis drivers will get their wings

12:01 am U.S. ET | Jan. 20, 2014
The redesigned Hyundai Genesis will wear the winged badge that's on every Genesis sold in South Korea....
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One reporter's take on what worked, and what didn't, at the Detroit show

12:01 am U.S. ET | Jan. 18, 2014
West Coast Editor Mark Rechtin, who walked the floor of the Detroit auto show gathering first impressions of new cars and concepts, is convinced that this was a show of missed opportunities....
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Hyundai sits out small crossover utility boom as rivals gear up

10:56 am U.S. ET | Jan. 15, 2014
Hyundai Motor, already struggling with a host of business challenges, is developing another headache: a dearth of product to compete in a fledgling mini-crossover utility vehicle market in the United States even as rivals gear up for a big push....
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Hyundai honors Genesis with a winged badge

12:01 am U.S. ET | Jan. 14, 2014
After sticking with Hyundai's circular "H" badge for the original U.S. market Genesis, the redesigned model will come wearing with the winged badge that graces every Genesis sold in South Korea....
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Hyundai to keep 2015 Genesis sticker below $40K

4:30 pm U.S. ET | Jan. 13, 2014
Hyundai will maintain its sub-$40,000 sticker price for its second-generation Genesis premium sedan when it goes on sale this spring, the company said today....
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Automakers show blitz for advertising's big game

12:01 am U.S. ET | Jan. 11, 2014
With just under three weeks until kickoff, Super Bowl XLVIII is shaping up to be a New York-worthy traffic jam of big-budget auto ads....
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Hyundai aims higher with new i10

Dec. 12, 2013 06:15 CET
Hyundai has positioned the new i10 higher than the outgoing model by making it bigger, more attractive and much better equipped....
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Hyundai preps Super Bowl pitches for Genesis, Elantra

5:25 pm U.S. ET | Dec. 12, 2013
Hyundai, which used Super Bowl commercials in 2009 and 2010 to tout a restyled U.S. lineup, will make a seventh straight appearance on the game broadcast that draws more than 100 million viewers....
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Hyundai says it will not defend Europe market share at all costs

Dec. 11, 2013 09:05 CET
Hyundai targets sales gains in Europe next year but will not seek to maintain its market share at all costs, regional COO Allan Rushforth, said. Hyundai's strategy is to win repeat business, he said....
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France's Air Liquide plans for long-term growth in hydrogen-powered cars

Dec. 10, 2013 10:04 CET
France's Air Liquide is expanding its business building filling stations for hydrogen-powered cars as it predicts growing demand for fuel-cell vehicles....
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U.S. safety agency may expand Hyundai Elantra airbag recall

2:27 pm U.S. ET | Dec. 9, 2013
Federal safety regulators are considering whether to expand a recall of the Hyundai Elantra because the airbags could cause an injury in a side impact accident....
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ANE monthly e-magazine goes live Monday

Nov. 29, 2013 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, Dec. 2. This edition looks at Fiat-Chrysler CEO Sergio Marchionne's new plan to relaunch struggling Alfa Romeo....
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Hyundai's first Genesis tiptoed toward luxury; the redesign aims higher

9:00 am U.S. ET | Nov. 26, 2013
With its first-generation Genesis sedan, Hyundai set out to prove it could produce a competent upscale car for value-minded shoppers. With the second generation arriving early next year, the Korean automaker says it's ready for a bigger challenge: proving that it can take on German rivals such as the BMW 5 series, Audi A6 and Mercedes -Benz E class....
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