Honda Brand

Honda will show fuel cell car in Tokyo

12:01 am U.S. ET | Oct. 5, 2015

Honda will unveil a near-production version of its hydrogen fuel cell fastback sedan at the Tokyo Motor Show late this month, throwing down a challenge to the Toyota's Mirai fuel cell vehicle released this year....
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Trucks lift American Honda; Civic sell down underway with redesign coming

2:45 pm U.S. ET | Oct. 1, 2015

With a fresh-looking version of its iconic Civic due in showrooms this fall, American Honda Motor Co. hustled the outgoing compact car out the door in September, helping Honda to a 13 percent sales gain across its Honda and Acura brands....
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New Civic enters new territory

12:01 am U.S. ET | Sept. 21, 2015

Honda Motor Co., shrugging off the faltering U.S. car market, is aspiring to capture some of the luxury market's enduring magic with its overhaul of the Civic lineup....
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Honda's stop-motion ad pitches no ordinary carmaker

1:00 pm U.S. ET | Sept. 20, 2015

Honda is making a major new commitment to a corporate branding campaign with the launch of a 2-minute, stop-motion ad that takes viewers through a paper-flipping, historical journey of the company's products....
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What people are saying about Honda's 2016 Civic

4:00 am U.S. ET | Sept. 18, 2015

Honda says the 2016 Civic underwent “the most radical redesign” since the model debuted in 1973. Here's a roundup of what journalists, analysts and others are saying about the retooled sedan....
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Honda targets Europe's finest compacts with ambitious remake of Civic

9:30 pm U.S. ET | Sept. 16, 2015

Honda, borrowing from the playbooks of Europe's top luxury compacts, has overhauled the Civic from top to bottom in a bid to re-establish its small-car chops. The redesigned Civic will offer a Christmas list of high-end features and engineering specs that are rare for its class....
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BLOG: The tricky world, with haves and have-nots, of CVTs

12:45 pm U.S. ET | Sept. 15, 2015

The 2016 Honda HR-V and the 2016 Nissan Maxima demonstrate all you need to know about the potential and pitfalls of the continuously variable transmission....
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Honda's new-look 2016 Civic

12:01 am U.S. ET | Sept. 14, 2015

The 10th-generation Honda Civic sedan gets bigger with bolder styling than the current version, based on new spy photos of the car parked in Ann Arbor, Mich....
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Honda's redesigned 2016 Civic breaks cover

2:45 pm U.S. ET | Sept. 11, 2015

New spy photos of the 2016 Honda Civic sedan show that the redesigned compact car won't repeat the mistakes of the past. Based on the latest images published by, an online forum for enthusiasts, it looks as if the new Civic has grown again....
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Honda Civic Type R details emerge with latest spy photos

11:30 am U.S. ET | Sept. 8, 2015

Honda's Civic Type R is still at least a year away, but already spy photos are leaking out showing some interesting go-fast details of Honda's hottest hatchback....
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Honda offers face-lift of slow-selling CR-Z sports hybrid

7:12 am U.S. ET | Aug. 27, 2015

Honda hopes a facelift will give a sales lift to one of its weakest entries: the CR-Z sporty hybrid. A revamped version goes on sale in Japan in October and is expected to hit U.S. showrooms sometime the following month....
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Honda to unwrap retooled 2016 Civic sedan on Sept. 16

5:45 pm U.S. ET | Aug. 25, 2015

Honda says the 10th generation of the venerable Civic compact sedan will be introduced Sept. 16 in simultaneous events in both Detroit and Los Angeles....
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3-D printing accelerates Honda Pilot development

12:01 am U.S. ET | Aug. 24, 2015

Automakers are again taking a run at accelerating the new-car development cycle, this time with an assist from 3D printing. The latest example comes from Honda, whose just-launched 2016 Pilot is the product of a new computer-driven development process in which the automaker was able to eliminate the production of hand-built prototypes....
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2008 Honda Accords probed by NHTSA for airbags that may fail to deploy

10:15 am U.S. ET | Aug. 21, 2015

NHTSA opened an investigation into 348,000 Honda Accords for a flaw that could prevent airbags from deploying in a crash....
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2016 Honda Pilot nabs Top Safety Pick+ rating

3:00 am U.S. ET | Aug. 21, 2015

Honda’s redesigned 2016 Pilot was awarded the top rating in five crash tests conducted by the Insurance Institute for Highway Safety as well as the highest distinction for its performance when equipped with front collision-prevention technology....
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Honda goes prototype-free to build redesigned Pilot

4:03 pm U.S. ET | Aug. 20, 2015

The redesigned 2016 Pilot that was just launched by Honda is the product of a new computer-driven development process in which the automaker was able to eliminate the production of hand-built prototypes, company officials said today....
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Honda's factory fix: Robots

12:01 am U.S. ET | Aug. 17, 2015

Honda's Alabama assembly plant replaces one of the industry's most innovative engine lines with enough automation to brace for the future....
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BLOG: For Honda, technology isn't just for the young

11:00 am U.S. ET | Aug. 11, 2015

When it comes to the changes Honda made to its freshened 2016 Accord, it's what's on the inside that counts....
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Honda readies more sporty, luxurious Civic

11:00 am U.S. ET | July 28, 2015

With the official debut of Honda's redesigned Civic just a few months away, the latest spy shots show the 10th-generation model will come with luxury features normally reserved for fancy German sedans, not practical Japanese family cars....
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Honda flexes research muscle with new Silicon Valley center

12:01 am U.S. ET | July 27, 2015

Honda last week opened to journalists its new 35,000-square-foot Silicon Valley r&d lab, where it has united once-disparate strands of its research work and connected them with a technology incubator for other potential research partners....
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Honda's freshened Accord gets new smartphone, safety tech for 2016

5:37 pm U.S. ET | July 23, 2015

Honda unveiled a midlife update for its midsize Accord, a lightly freshened model that will play nice with both Apple CarPlay and Android Auto. The 2016 Accord sedan and coupe will also offer the Honda Sensing suite of autonomous safety features....
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Hachigo holding out for a Civic Type R

12:01 am U.S. ET | July 20, 2015

When Takahiro Hachigo returned to Japan in March after years overseas to be Honda's new CEO, he didn't rush out to buy a new car. “There is a model I want, which will, as I have told you, be launched this autumn,” Hachigo said. “I will wait ... I want to buy the Civic Type R.”...
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Honda's car-less CEO holding out for dream wheels -- the Civic Type R

7:02 am U.S. ET | July 14, 2015

When Takahiro Hachigo returned to Japan in March after years overseas to be the new CEO of Honda, he didn't rush out to buy a new car, Honda brand or otherwise....
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BLOG: Sustained lower fuel prices upend product plans

12:30 pm U.S. ET | July 14, 2015

Lower gasoline prices are starting to impact the product plans of leading automakers as consumers migrate back to larger vehicles....
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Even Accord can't keep up with the CR-V

12:01 am U.S. ET | July 13, 2015

Honda's CR-V, the industry's best-selling crossover, is on track to outsell Honda's perennial volume leader -- the Accord....
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Special Video Report
Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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