Honda Brand

Next Civic Hybrid to get 2-motor system

12:01 am U.S. ET | Jan. 28, 2013
The next-generation Honda Civic Hybrid will get a two-motor system aimed at vastly improving the car's fuel economy. The change is part of Honda's overhaul of its powertrain lineup, which will also bring downsized turbocharged engines... Read More »

 

Honda concept sets off small-crossover buzz

12:01 am U.S. ET | Jan. 21, 2013
With plans for a crossover based on the Fit subcompact in mid-2014, Honda is primed to have the first entry in a segment with intriguing prospects. And if the small-crossover category takes off, Honda could dominate it for years, judging by the wait-and-see attitude adopted by other automakers.... Read More »

 

2013 DETROIT AUTO SHOW

Honda plans Fit-based subcompact crossover for U.S.

2:00 pm U.S. ET | Jan. 14, 2013
Honda says it will be the first automaker to sell a subcompact crossover in the United States when its Fit-based vehicle arrives early next year. A concept version of the vehicle was unveiled at the auto show here.... Read More »

 

Honda casts wide net in ad agency review

12:01 am U.S. ET | Jan. 14, 2013
The list of ad agencies American Honda Motor Co. is considering after putting its media and creative accounts up for grabs last month includes everything from West Coast hot shops to large global agency networks.... Read More »

 

Honda plans $23M Ohio expansion to build Accord Hybrid

10:39 am U.S. ET | Jan. 10, 2013
Honda will spend $23 million to expand its Marysville, Ohio, plant to build the 2014 Accord Hybrid, the company said today. The plant will add about 50 workers for production of the hybrid sedan, which is scheduled to go on sale this fall, the company said.... Read More »

 

How Honda hustled to redo Civic

12:01 am U.S. ET | Jan. 7, 2013
Jay Guzowski was getting more nervous by the day. As senior product planner for the redesign of the 2012 Honda Civic, Guzowski was shepherding the compact car from design freeze to market. But as he listened to others around the American Honda conference table -- with a year to go before the car's on-sale date -- he heard a disturbing refrain: The upcoming Civic was not good enough.... Read More »

 

RUSHING TO RESCUE THE CIVIC

Civic gets 3rd launch in under 2 years

12:01 am U.S. ET | Jan. 7, 2013
Trying to build momentum behind the midcycle freshening of its core compact car, Honda is launching the Civic for the third time in 20 months. This time, the campaign's focus is on the company's quest for continuous improvement.... Read More »

 

Honda launches Civic campaign -- again

3:03 pm U.S. ET | Jan. 2, 2013
Trying to build momentum behind the midcycle freshening of its core compact car, Honda is launching the Civic with a new advertising campaign for the third time in 20 months. This time, the campaign's focus is on Honda's quest for continuous improvement. The commercials talk about how Honda improved the Civic for 2013, leaving unsaid the shortcomings of the 2012 model.... Read More »

 

A look back at 59 years of top stories

12:01 am U.S. ET | Dec. 31, 2012
Every year since 1953, reporters and editors at Automotive News have chosen the year's top auto story. Here are their picks.... Read More »

 

Accord helps Honda rebound from Civic jeers

12:34 am U.S. ET | Dec. 18, 2012
Honda Motor Co., hit by Consumer Reports' stinging review for its Civic small car last year, got high marks for the revamped 2013 Accord that the magazine said ranks among the market's best mid-sized cars.... Read More »

 

Honda plans 3 Fit variants in Mexico

12:01 am U.S. ET | Dec. 10, 2012
Honda Motor Co. plans to build three Fit compact variants at its Mexican plant now under construction: a sedan, crossover and standard hatchback, said an executive familiar with the plan.... Read More »

 

Honda plans 3 Fit variants, with sedan, from Mexico

12:38 pm U.S. ET | Dec. 7, 2012
Honda plans to build three variants of its Fit compact, including a sedan version, at its Mexican plant currently under construction. The two other variants are the standard hatchback and a Fit-based crossover, said an executive familiar with the plans.... Read More »

 

Honda to become 'net exporter' of vehicles from North America

4:04 pm U.S. ET | Dec. 5, 2012
Honda, Japan's first automaker to build cars in the United States, said it expects to export more cars and light trucks from North America than it imports to the region within two years.... Read More »

 

New yen headache hits Honda Accord in U.S.

12:01 am U.S. ET | Dec. 3, 2012
Virtually all Honda Accords sold in North America are built locally -- a nifty hedge against currency fluctuations. Yet the strong Japanese yen threatens to undercut U.S. sales of the Accord in another way.... Read More »

 

Ohio r&d for next Accord?

12:01 am U.S. ET | Dec. 3, 2012
A clean-sheet redesign of the Honda Accord just left the gates, but engineers are already planning its successor. Development of Honda's next-generation flagship sedan, due in 2016 or 2017, likely will be led from Ohio instead of Japan.... Read More »

 

FINAL ASSEMBLY

Civic's interior no longer inferior

12:01 am U.S. ET | Dec. 3, 2012
Honda went all out to make amends after critics panned the garish interior of the redesigned 2012 Civic. Instead of waiting three years for the midcycle freshening, wholesale changes were made in just 19 months.... Read More »

 

MARK RECHTIN

Honda saves the Civic

3:36 pm U.S. ET | Nov. 29, 2012
The interior treatment of Honda's current Civic was so panned by critics that the company went on a crash course to fix it. Rather than wait the traditional three model years to give the car a midcycle change, Honda made wholesale changes to the Civic just 19 months into its product cycle.... Read More »

 

2012 LOS ANGELES AUTO SHOW

Toyota RAV4 slimmed down, simplified for 2013 makeover

12:30 pm U.S. ET | Nov. 28, 2012
The Toyota RAV4, the first compact crossover to arrive in the United States, is getting slimmed down and simplified for the 2013 model year as the automaker strives to gain more ground in a booming segment. After its debut in 1996, the RAV4 quickly established itself as a strong seller. Other automakers have improved the family crossover recipe in recent years and passed Toyota even as overall compact crossover demand continues to rise.... Read More »

 

Honda ad agency co-founder Gerry Rubin to join Advertising Hall of Fame

9:05 am U.S. ET | Nov. 21, 2012
Gerry Rubin, whose Rubin Postaer and Associates advertising agency has partnered with Honda Motor for nearly four decades, will be inducted into the American Advertising Federation's Advertising Hall of Fame.... Read More »

 

Honda boosts power on 2013 CR-Z

4:00 pm U.S. ET | Nov. 20, 2012
For the 2013 model year mid-cycle upgrade to its CR-Z hybrid hatchback, Honda has added a more powerful lithium ion battery and on-demand power-boost feature.... Read More »

 

Honda Civic's interior makeover debuts in L.A.

12:01 am U.S. ET | Nov. 19, 2012
Eighteen months after the redesigned 2012 Civic's interior layout and materials were greeted with a chorus of boos, Honda engineers are back with the fix.... Read More »

 

Honda gives first look at redone '13 Civic

9:00 am U.S. ET | Nov. 12, 2012
Just 18 months after the Civic's 2012 model year redesign hit the market, Honda is launching a mid-cycle change for the compact sedan and coupe. The 2012 Civic's interior layout and materials were widely panned by critics at the time, although the nameplate has continued to sell well.... Read More »

 

Ito predicts Fit will lead a surge in Honda sales

12:01 am U.S. ET | Nov. 5, 2012
Honda Motor Co. President Takanobu Ito expects the subcompact Fit hatchback to be Honda's fastest-growing nameplate in North America over the next four years.... Read More »

 

Honda sales continue climb on Accord, Civic gains

2:32 pm U.S. ET | Nov. 1, 2012
As its outgoing 2012 Accord was being replaced by the ramping up of the redesigned 2013 model, American Honda reported a 9 percent sales increase in October. The Accord led Honda sales with 28,349 units, up 26 percent. Honda had dealer stair-step and regional fleet incentives in place to close out the old model.... Read More »

 

Gap grows between vehicle sales and Consumer Reports' recommendations

1:36 pm U.S. ET | Oct. 31, 2012
Models such as VW's Passat and Honda's Civic, which lost Consumer Reports' coveted recommended status in August 2011, are among some of the biggest gainers in the United States auto market this year. The disconnect shows that buyers can be more forgiving in showrooms than testers are in labs as industrywide quality gains bring automakers closer to parity.... Read More »